Creating and Managing the New and Entrepreneurial Organisation

The details
Essex Business School
Southend Campus
Postgraduate: Level 7
Monday 15 January 2024
Friday 22 March 2024
23 June 2023


Requisites for this module



Key module for

MSC N10012 Entrepreneurship and Innovation,
MSC N100MO Entrepreneurship and Innovation,
DIP N210JS Business Management,
MBM N21012 MBM,

Module description

This module enables students to acquire critical and transferable skills associated with the creation and management of new and entrepreneurial organisation.

The module focuses on the development process of new ventures (new small businesses and spin-offs from large firms) and their management, including idea generation, developing business models, networking, marketing, financial, and behavioural aspects in different environments.

Module aims

The aims of this module are:

  • To enable students to obtain a critical and practical understanding of the organisational and behavioural aspects of creating and managing new entrepreneurial ventures, from early stage to innovative growth.

  • To enable students to acquire knowledge and critical understanding of relevant functional concepts, methods and techniques and their application in an innovative context.

Module learning outcomes

By the end of this module, students will be expected to be able to:

  1. Have obtained a critical understanding of the principles of growth, innovation and organisational stability in an uncertain environment.

  2. Demonstrate a critical understanding of the methods and techniques used to explore different forms of venture finance - venture capital, business angels, equity markets, government grants, etc. for different projects.

  3. Demonstrate a critical understanding of the principles of marketing and the contextual and conceptual issues related to marketing for creative and innovative organisations.

  4. Apply the concepts of creative idea maximisation and new product and service development within entrepreneurial organisations.

  5. Understand the role and contribution of marketing to new venture creation and growth.

  6. Understand the concept of brand building and the use of transaction and relational approaches to marketing in smaller organisations and the use of innovative approaches to market a new venture.

  7. Have an understanding of the benefits relating to marketing in innovation, niches and gaps, and e-marketing - concepts and practice.

Module information

The module's practical focus combines learning about characteristic operational issues (finance, marketing, human resources and business planning), and practical aspects of creating new ventures (such as idea generation and developing entrepreneurial business models). This module will help the student to identify the critical functional elements that can support the entrepreneur in their consideration of the market for new products, services and the launch of a new venture.

Learning and teaching methods

This module will be delivered via:

  • Lectures; seminars; analysis and discussion of case studies; analysis and discussion of journal articles; class exercises; other support.

The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.

The seminars will focus extensively on business case studies and selected journal articles. Cases are drawn from a variety of sources including key business newspapers, journal articles, case studies to encourage students to analyse the creation and management of new entrepreneurial organisations and develop strategic approaches in response to the case requirements. The seminars are designed to help students to both develop and analyse case studies.

The class exercise will consist of individual and group work based on self-assessment questions and on other set tasks to provide students with the opportunity to develop critical and practical problem skills.


The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Individual Essay  24/04/2024  100% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Shamsul Karim, email:
Dr Shamsul Karim



External examiner

Dr Ping Zheng
Canterbury Christ Church University
Available via Moodle
Of 12 hours, 12 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.


Further information
Essex Business School

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