Module Directory

This module will enable students to acquire critical and transferable skills associated with the creation and management of a digital enterprise. The course focuses on the development process of digital ventures and their management, including idea generation, developing business models, marketing, financial, and behavioural aspects in a shared economic environment.

The module is practical in scope and is concerned with enabling students to examine and organise different forms of learning, skills development, and aspects of creating and managing digital entrepreneurial ventures. The module’s practical focus combines learning about characteristic of operational issues (finance, marketing, human resources and business planning), and practical aspects of digital enterprise (such as idea generation and developing entrepreneurial business models). The module will help to understand how to start a digital business following the lean start-up process. This will equip students to start a digital business in different means using various digital platforms.

The aims of this module are:

• To enable students to obtain a critical and practical understanding of the organisational aspects of creating and managing a digital enterprise, from early stage to innovative growth of a digital firm.


• To acquire knowledge and critical understanding of relevant functional concepts, methods and techniques and their application in a digital innovative context.

By the end of this module, students will be expected to be able to:

1. Understand the contexts of creating a digital business. (A1; A2; A3; C2)


2. Understand how to create a digital business following the lean start-up process. (A1; A2; A3; C2; C3; D1)


3. Understand how to develop a digital business plan and the related approaches. (B4; C2; C3; C4; D1; D2; D3; D6)


4. Demonstrate a critical understanding of to make a digital enterprise market driven and the related principles of marketing. (A3; B4; D1; D2);


5. Demonstrate a critical understanding of the methods financing of digital enterprise. (A3; B4; D2)


6. Demonstrate a critical understanding of the growth of digital business. (A1, A2; A3; A5; C1)

Transferable skills

The module will help you with the following transferable skills:

• Ability to identify and analyse market opportunities to establish an enterprise in the digital era.


• Understanding of practical issues related to starting an opportunity driven digital business.


• Understanding of critical aspects related to operating and growing a digital business successfully.

Indicative content:

• Creating a digital venture from opportunity.


• Lean Start-up process for digital enterprise.


• Business Model Canvas, Business Model and Dynamic Capabilities, Preparing a Digital Business plan.


• Exploring your market and developing the right marketing Mix for a digital business.


• Managing Operations of digital business for Success.


• Funding, securing and managing money for digital enterprise.


• Key actors, resources, technologies to facilitate the development of a digital business.


• Business Growth and Expansion Models for digital enterprises.


• Internationalisation of digital enterprises.


• The sharing economy and the digital entrepreneurship for sustainable development.

This module will be delivered via:

• Lectures (10hrs in total)
• Seminars (10hrs in total, which include the discussion of case studies/ethical dilemmas and journal articles/presentations)
• Signposting to additional resources

The lectures will be developed around the key concepts of ethics, governance and sustainability as mentioned in the indicative course content and will use a range of examples and cases from business practice and society to demonstrate the application of concepts.

The Seminars will concentrate particularly on the elaboration of specific theoretical approaches with reference to their possible application through the selection of business problems or ethical dilemmas which were either already experienced by students, that arose or are likely to arise in organisational, management, and business situations.