BE253-7-SP-SO:
Creating and Managing the Digital Entrepreneurial Organisation
2024/25
Essex Business School
Southend Campus
Spring
Postgraduate: Level 7
Current
Monday 13 January 2025
Friday 21 March 2025
15
21 March 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
MSC N10012 Entrepreneurship and Innovation,
MSC N100MO Entrepreneurship and Innovation,
MSC N12012 International Business and Entrepreneurship,
MSC N120MO International Business and Entrepreneurship,
MBM N21012 MBM,
MBM N210JS MBM,
MPHDN10348 Business Administration,
PHD N10348 Business Administration,
MPHDN10448 Entrepreneurship,
PHD N10448 Entrepreneurship
This module will enable students to acquire critical and transferable skills associated with the creation and management of digital entrepreneurial organisation.
The module focuses on the development process of digital ventures and their management, including idea generation, developing business models, marketing, financial, and behavioural aspects in different environments.
The aim of this module is:
- To enable students to obtain a critical and practical understanding of the organisational and behavioural aspects of creating and managing digital entrepreneurial ventures, from early stage to innovative growth
- To acquire knowledge and critical understanding of relevant functional concepts, methods, and techniques and their application in an innovative context.
By the end of this module, students will be expected to be able to:
1. Obtain a critical understanding of the principles of creating digital businesses, from idea generation to business model development. (A1; A2; A3; C2)
2. Understand and develop critical approaches to business planning and towards developing a business plan related to a digital enterprise (B4; C2; C3; C4; D1; D2; D3; D6)
3. Demonstrate a critical understanding of the principles of marketing and the contextual and conceptual issues related to marketing for digital enterprise (A3; B4; D1; D2);
4. Demonstrate a critical understanding of the methods and techniques used to explore different forms of funding, securing and managing money (A3; B4; D2);
5. Obtain a critical understanding of strategies of growth for digital venture (A1, A2; A3; A5; C1)
The module is practical in scope and character and is concerned with enabling students to examine and organise different forms of learning, skills development, and aspects of creating and managing digital entrepreneurial ventures. The module’s practical focus combines learning about characteristic operational issues (finance, marketing, human resources and business planning), and practical aspects of digital enterprise (such as idea generation and developing entrepreneurial business models).
This module will be delivered via:
- Lectures; seminars; analysis and discussion of case studies; analysis and discussion of journal articles; class exercises; other support.
The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.
The seminars will focus extensively on business case studies and selected journal articles. Cases are drawn from a variety of sources including key business newspapers, journal articles, case studies to encourage students to analyse the creation and management of new entrepreneurial organisations and develop strategic approaches in response to the case requirements. The seminars are designed to help students to both develop and analyse case studies.
The class exercise will consist of individual and group work based on self-assessment questions and on other set tasks to provide students with the opportunity to develop critical and practical problem skills.
This module does not appear to have any essential texts. To see non-essential items, please refer to the module's reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay |
|
100% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Shamsul Karim, email: mskarim@essex.ac.uk.
Dr Shamsul Karim
mskarim@essex.ac.uk
Yes
No
No
Available via Moodle
Of 21 hours, 21 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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