Leading inbound marketing agency Midas Digital, part of the cluster of businesses based at Parkside Office Village at the University of Essex, has expanded to meet growing demand.

From search engine optimisation to intelligent content creation Midas has thrived in the digital marketing industry. Having made the most of the available resources at Parkside Office Village along with the help of talented and dedicated graduates, the company has gone from strength to strength.

Yogesh Dasoar, Founder and Inbound Marketing Consultant of Midas Digital, became part of the thriving business community on Colchester Campus less than a year ago. He has already grown his company and has even had a chance to mentor and coach talented Essex graduates, who are now successful members of his team.

He said: “The University has helped me launch my services in the most efficient way. I have now worked with two high-calibre graduates through the Essex Interns scheme who have proven themselves time and time again. They have played an important part in ensuring that we stay ahead of the ever evolving digital marketing industry, something my clients really value. The future of digital innovations is in the next generation and this concept fits in with our business values of staying ahead of the curve.”

Parkside Office Village is part of the University’s research and business park the Knowledge Gateway and is providing a home to an innovative cluster of companies.

Along with the vibrant business and academic community, Yogesh has also had the opportunity to use the University’s excellent facilities and easy access to London.

“I chose the Parkside Office Village because it gave me the opportunity to scale my business, as its close links with the University meant I could quickly expand and market innovative digital marketing concepts. Accessibility to large enterprise clients based in London, a wide range of business support services, excellent gym facilities and cutting edge offices were just a few of the leading factors that helped me decide to move here”, said Yogesh.

Midas Digital is a comprehensive marketing agency specialising in SEO, website development, content marketing, social media marketing and brand development. They strive to empower their clients to utilise and navigate digital marketing techniques with ease and efficiency, promoting engagement with consumers.