(BSc) Bachelor of Science
Marketing
Current
University of Essex
University of Essex
Essex Business School
Southend Campus
Honours Degree
Full-time
Business and Management
BSC N501
11/04/2013
Details
Professional accreditation
None
Admission criteria
A-levels: ABB-BBB
GCSE: Mathematics C
IB: 32-30 points, including Standard Level Mathematics grade 4, if not taken at Higher Level
Entry requirements for students studying BTEC qualifications are dependent on units studied. Advice can be provided on an individual basis. The standard required is generally at Distinction level.
IELTS (International English Language Testing System) code
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. (Different requirements apply for second year entry.)
If you are an international student requiring a Tier 4 visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels required. Please note that date restrictions may apply to some English language qualifications.
Course qualifiers
A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The
specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of
Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is
optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).
None
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
None
External examiners
Prof Sunil Sahadev
Professor of Marketing
The University of Salford
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
To obtain the necessary skills and tools for a systematic approach to the function of marketing, and its strategic role in business decision making.
To develop a thorough understanding of marketing principles and their application in different organisational contexts and building a critical awareness of economic, social, technological and ethical context of marketing.
To develop the necessary skills to realise the peculiarities of services and manage marketing operations in different types of service firms.
To acquire the essential skills for identifying and operating the right marketing communications mix to ensure successful marketing of products, services and organisations.
To obtain the essential skills of managing buyer behaviour and relationships in business to consumer and business to business marketing contexts.
To obtain a thorough understanding of the value of market research and customer insights, and acquiring appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues, and use of relevant learning materials.
To acquire analytical, problem-solving, creative and learning skills for developing and marketing new products and services, new businesses, innovative growth of existing organisations.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Basic understanding of theories, policies and practices of business creation and growth (BM 3.4)
A2: Basic understanding of economic principles and theories of the firm
A3: Basic understanding of accounting concepts, the context in which accounting is situated and its function in organisation management (BM 3.4, 3.6, 3.7-FINANCE)
A4: Basic understanding of the marketing concept, process and setting; application of strategic marketing planning and marketing mix for new ventures and small firms (BM 3.5, BM 3.7 MARKETS, CUSTOMERS)
Learning methods
Years 1, 2 and 3:
Lectures and tutor-led seminars.
Directed reading.
Comparative case work in lectures and tutorials.
Individual and group tasks.
Assessment methods
Years 1, 2, and 3:
Written examinations.
Assessed individual and group reports (which may include case study analysis).
Assessed individual essay.
Assessed group presentations.
Individual reflective journal.
Multiple choice class tests.
Class test essay.
B: Intellectual and cognitive skills
B1: Basic understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k)
B2: Basic understanding of contemporary theories and empirical evidence, and use of this understanding to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B3: Basic understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B4: Basic understanding of the ability to undertake independent research from a variety of sources (BM 4.1k)
B5: Effective use of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k)
B6: Effective use of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B7: Effective use of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B8: Effective use of independent research from a variety of sources (BM 4.1k).
B9: Critical understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k);
B10: Critical understanding of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B11: Critical understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B12: Critical understanding of the effective use of independent research from a variety of sources (BM 4.1k).
Learning methods
Years 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
C: Practical skills
C1: Record and summarise transactions and other economic events (BM 4.1d)
C2: Identify and retrieve relevant data from variety of sources (BM 4.1k)
C3: Present data using the appropriate form of communication (BM 4.1e, 4.1c)
C4: Forecast short, medium, and long term objectives, opportunities and threats (BM 4.1b, 4.1k)
C5: Prepare financial analysis and projections; analyse, interpret and exrapolate data in relation to business problem and phenomena (BM 4.1d)
Learning methods
Years 1, 2, and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
D: Key skills
D1: Communicating in oral and written formats to different audiences in a coherent, cogent and effective manner;
D2: Use of information technologies including word processing, spreadsheets, databases, statistical and web-based packages to read, download, analyse and evaluate different types of data and information
D3: Preparing, manipulating, and presenting numerical data.
D4: Using and applying analytical and creative problem-solving skills.
D5: Understanding and appreciation of different communities of interest, good spoken and written communication skills, empathy and resolution of conflict.
D6: Improving time management, prioritising critical tasks, meeting deadlines, and evaluating self-learning
Learning methods
Years 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay