Programme Specifications
Module option lists
Module Code
Module Title
Credits
BE485-7-AU
Management and Strategy
20
BE486-7-AU
Organisational Behaviour and Human Resource Management
20
BE555-7-SP
Consumer Behaviour
20
BE557-7-AU
Perspectives on Marketing
20
BE558-7-SP
Corporate Branding & Marketing
20
BE562-7-SP
Marketing and Innovation
20