Marketing and Management (Including Year Abroad)

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Academic Year of Entry: 2023/24
Course Details Course Structure Aims and Learning Outcomes
Course overview
(Integrated Master in Management:) Integrated Master in Management
Marketing and Management (Including Year Abroad)
Current
University of Essex
University of Essex
Essex Business School
Colchester Campus
Masters
Full-time
MMANNN37
10/05/2023

Details

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Admission criteria

IELTS (International English Language Testing System) code

Course qualifiers

A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).

None

Rules of assessment

Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.

Additional notes

None

External examiners

Staff photo
Dr Muhammad Asif Khan

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

Key

Core You must take this module.
You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study.
You must pass this module. No failure can be permitted.
Compulsory You must take this module.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Optional You can choose which module to study.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.

Year 1 - 2023/24

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE401-4-AU-CO  Introduction to Management  Core  15  15 
02  BE501-4-SP-CO  Introduction to Marketing  Core  15  15 
03  BE102-4-AU-CO  Introduction to Accounting I  Compulsory  15  15 
04  BE103-4-SP-CO  Introduction to Accounting II  Compulsory  15  15 
05  BE303-4-AU-CO  Quantitative Methods and Finance  Compulsory  15  15 
06  BE402-4-SP-CO  Understanding Value and Values  Compulsory  15  15 
07  BE707-4-AU-CO  Understanding Organisational Management  Compulsory  15  15 
08  BE909-4-FY-CO  Professional and Academic Development (Management and Marketing)  Compulsory  15  15 

Year 2 - 2024/25

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE111-5-AU-CO  Management Accounting I  Compulsory  15  15 
02  BE410-5-AU-CO  Organisational Behaviour  Compulsory  15  15 
03  BE413-5-AU-CO  International Business Environment  Compulsory  15  15 
04  BE511-5-SP-CO  Marketing Management  Compulsory  15  15 
05  BE518-5-SP-CO  Digital Marketing and Social Media  Compulsory  15  15 
06  BE431-5-AU-CO  Business Strategy  Compulsory  15  15 
07  BE425-5-SP-CO  Research Methods in Management and Marketing  Compulsory  15  15 
08  BE519-5-SP-CO  Introduction to Consumer Behaviour  Compulsory  15  15 
09  BE910-5-SP-CO  Successful Futures  Compulsory  0  0 
10  BE917-5-FY-CO  Student Success Tutorial  Compulsory  0  0 

Year Abroad/Placement - 2025/26

Component Number Module Code Module Title Status Min Credits Max Credits
01  AW121-6-FY-CO  Abroad Module 120 Credits  Compulsory  120  120 

Year 3 - 2026/27

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE530-6-SP-CO  Critical Marketing Perspectives  Compulsory  15  15 
02  BE439-6-AU-CO  Business Ethics  Compulsory  15  15 
03  BE440-6-AU-CO  Brand Management  Compulsory  15  15 
04    (BE938-6-SP or BE940-6-FY and 15 credit management option from list) or BE939-6-FY or BE944-6-FY  Compulsory with Options  30  30 
05    EBS Option(s) from list or outside option(s)  Optional  30  30 
06    EBS Option from list  Optional  15  15 

Year 4 - 2027/28

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE983-7-FY-CO  EBS Integrated Programmes: Dissertation  Compulsory  60  60 
02  BE965-7-SP-CO  Research Methods in Marketing  Compulsory  20  20 
03  BE557-7-AU-CO  Perspectives on Marketing  Compulsory  20  20 
04    BE558-7-SP or BE469-7-SP  Compulsory with Options  20  20 

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

  • To examine and critically analyse management theories and develop an understanding of their social, political and cultural context.
  • To examine, analyse and apply marketing theories and develop an understanding of their social, political and cultural context.
  • To appreciate managerial and cultural perspectives on marketing, branding and consumer behaviour, including cultural considerations.
  • To be able to critically assess and analyse the link between management and marketing and how this relates to strategic brand communication and corporate marketing strategy


Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

A1: To be able to critically analyse management and marketing theories

A2: To be able to link management and marketing theory to practice

A3: To be able to critically assess the broader societal and cultural aspects in management and marketing theories

A4: To be able to analyse the link between management and marketing

Learning methods

A1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis

B: Intellectual and cognitive skills

B1: To develop deep analytical skills

B2: To interpret empirical evidence

B3: To be able to synthesise of a variety of topics

B4: To develop critical thinking

Learning methods

B1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

B1-4: This programme will include a variety of assessment methods including practical case studies and academic essays.

C: Practical skills

C1: To develop desk research skills

C2: To develop desk research skills

C3: To develop an understanding of how annual reports are constructed and what they convey

C4: To develop different writing skills needed in management and marketing practice

Learning methods

C1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

C1-4: This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis

D: Key skills

D1: Develop strong communication skills

D2: Work with appropriate software as needed

D3: Develop appropriate subject specific numeracy skills

D4: Develop strong analytical skills

D5: Develop strong team working skills

D6: Develop a reflexive approach to own learning and professional development

Learning methods

D1-6: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

D1-D6: This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis

Note

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Contact

If you are thinking of studying at Essex and have questions about the course, please contact Undergraduate Admissions by emailing admit@essex.ac.uk, or Postgraduate Admissions by emailing pgadmit@essex.ac.uk.

If you're a current student and have questions about your course or specific modules, please contact your department.

If you think there might be an error on this page, please contact the Course Records Team by emailing crt@essex.ac.uk.