Marketing and Management (Including Placement Year)

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Academic Year of Entry: 2024/25
Course Details Course Structure Aims and Learning Outcomes
Course overview
(Integrated Master in Management:) Integrated Master in Management
Marketing and Management (Including Placement Year)
Current
University of Essex
University of Essex
Essex Business School
Colchester Campus
Masters
Full-time
MMANNN36
15/05/2024

Details

Professional accreditation

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Admission criteria

  • A-levels: ABB - BBB or 128 - 120 UCAS tariff points from a minimum of 2 full A-levels.
  • BTEC: DDM or 120 UCAS tariff points from a minimum of the equivalent of 2 full A-levels. The acceptability of BTECs is dependent on subject studied and optional units taken - email ugquery@essex.ac.uk for advice.
  • Combined qualifications on the UCAS tariff: 128 - 120 UCAS tariff points from a minimum of 2 full A levels or equivalent. Tariff point offers may be made if you are taking a qualification, or mixture of qualifications, from the list on our undergraduate application information page.
  • IB: 32 - 30 points or three Higher Level certificates with 655-555. Our Maths requirement can be met with either: 4 in Standard level Maths; 3 in Higher level Maths; or 4 in IB Middle Years Maths.
  • IB Career-related Programme: We consider combinations of IB Diploma Programme courses with BTECs or other qualifications. Advice on acceptability can be provided, email Undergraduate Admissions.
  • QAA-approved Access to HE Diploma: 15 level 3 credits at Distinction and 30 level 3 credits at Merit, depending on subject studied - advice on acceptability can be provided, email Undergraduate Admissions.
  • T-levels: We consider T-levels on a case-by-case basis, depending on subject studied. The offer for most courses is Distinction overall. Depending on the course applied for there may be additional requirements, which may include a specific grade in the Core.

Contextual Offers:

We are committed to ensuring that all students with the merit and potential to benefit from an Essex education are supported to do so. For October 2024 entry, if you are a home fee paying student residing in the UK you may be eligible for a Contextual Offer of up to two A-level grades, or equivalent, below our standard conditional offer.
Factors we consider:

  • Applicants from underrepresented groups
  • Applicants progressing from University of Essex Schools Membership schools/colleges
  • Applicants who attend a compulsory admissions interview
  • Applicants who attend an Offer Holder Day at our Colchester or Southend campus

Our contextual offers policy outlines additional circumstances and eligibility criteria.

For further information about what a contextual offer may look like for your specific qualification profile, email ugquery@essex.ac.uk.

If you haven't got the grades you hoped for, have a non-traditional academic background, are a mature student, or have any questions about eligibility for your course, more information can be found on our undergraduate application information page. or get in touch with our Undergraduate Admissions Team.

IELTS (International English Language Testing System) code

English language requirements for applicants whose first language is not English: IELTS 6.0 overall, or specified score in another equivalent test that we accept.

Details of English language requirements, including component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here

If we accept the English component of an international qualification it will be included in the academic levels listed above for the relevant countries.

English language shelf-life

Most English language qualifications have a validity period of 5 years. The validity period of Pearson Test of English, TOEFL and CBSE or CISCE English is 2 years.

If you require a Student visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.

Pre-sessional English courses

If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.

Pending English language qualifications

You don’t need to achieve the required level before making your application, but it will be one of the conditions of your offer.

If you cannot find the qualification that you have achieved or are pending, then please email ugquery@essex.ac.uk .

Requirements for second and final year entry

Different requirements apply for second and final year entry, and specified component grades are also required for applicants who require a visa to study in the UK. Details of English language requirements, including UK Visas and Immigration minimum component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here

Additional Notes

If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College

Course qualifiers

A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).

None

Rules of assessment

Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.

Additional notes

None

External examiners

Staff photo
Dr Muhammad Asif Khan

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 27 January 2025 8:59AM, for students wishing to make changes to their module options.

Key

Core You must take this module.
You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study.
You must pass this module. No failure can be permitted.
Compulsory You must take this module.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Optional You can choose which module to study.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.

Year 1 - 2024/25

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE401-4-AU-CO  Introduction to Management  Core  15  15 
02  BE501-4-SP-CO  Introduction to Marketing  Core  15  15 
03  BE102-4-AU-CO  Introduction to Accounting I  Compulsory  15  15 
04  BE103-4-SP-CO  Introduction to Accounting II  Compulsory  15  15 
05  BE303-4-AU-CO  Quantitative Methods and Finance  Compulsory  15  15 
06  BE402-4-SP-CO  Understanding Value and Values  Compulsory  15  15 
07  BE707-4-AU-CO  Understanding Organisational Management  Compulsory  15  15 
08  BE909-4-FY-CO  Professional and Academic Development (Management and Marketing)  Compulsory  15  15 

Year 2 - 2025/26

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE111-5-AU-CO  Management Accounting I  Compulsory  15  15 
02  BE410-5-AU-CO  Organisational Behaviour  Compulsory  15  15 
03  BE413-5-AU-CO  International Business Environment  Compulsory  15  15 
04  BE511-5-SP-CO  Marketing Management  Compulsory  15  15 
05  BE518-5-SP-CO  Digital Marketing and Social Media  Compulsory  15  15 
06  BE431-5-AU-CO  Business Strategy  Compulsory  15  15 
07  BE425-5-SP-CO  Research Methods in Management and Marketing  Compulsory  15  15 
08  BE519-5-SP-CO  Introduction to Consumer Behaviour  Compulsory  15  15 
09  BE910-5-SP-CO  Successful Futures  Compulsory  0  0 
10  BE917-5-FY-CO  Student Success Tutorial  Compulsory  0  0 

Year Abroad/Placement - 2026/27

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE731-6-FY-CO  Work-Based Placement  Compulsory  120  120 

Year 3 - 2027/28

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE530-6-SP-CO  Critical Marketing Perspectives  Compulsory  15  15 
02  BE439-6-AU-CO  Business Ethics  Compulsory  15  15 
03  BE440-6-AU-CO  Brand Management  Compulsory  15  15 
04    (BE940-6-FY and 15 credit management option from list) or BE939-6-FY or BE944-6-FY or BE938-6-AP  Compulsory with Options  30  30 
05    EBS Option(s) from list or outside option(s)  Optional  30  30 
06    EBS Option from list  Optional  15  15 

Year 4 - 2028/29

Component Number Module Code Module Title Status Min Credits Max Credits
01  BE983-7-FY-CO  EBS Integrated Programmes: Dissertation  Compulsory  60  60 
02  BE965-7-SP-CO  Research Methods in Marketing  Compulsory  20  20 
03  BE557-7-AU-CO  Perspectives on Marketing  Compulsory  20  20 
04    BE558-7-SP or BE469-7-SP  Compulsory with Options  20  20 

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

  • To examine and critically analyse management theories and develop an understanding of their social, political and cultural context.
  • To examine, analyse and apply marketing theories and develop an understanding of their social, political and cultural context.
  • To appreciate managerial and cultural perspectives on marketing, branding and consumer behaviour, including cultural considerations.
  • To be able to critically assess and analyse the link between management and marketing and how this relates to strategic brand communication and corporate marketing strategy


Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

A1: To be able to critically analyse management and marketing theories

A2: To be able to link management and marketing theory to practice

A3: To be able to critically assess the broader societal and cultural aspects in management and marketing theories

A4: To be able to analyse the link between management and marketing

Learning methods

A1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis

B: Intellectual and cognitive skills

B1: To develop deep analytical skills

B2: To interpret empirical evidence

B3: To be able to synthesise of a variety of topics

B4: To develop critical thinking

Learning methods

B1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

B1-4: This programme will include a variety of assessment methods including practical case studies and academic essays.

C: Practical skills

C1: To develop desk research skills

C2: To develop desk research skills

C3: To develop an understanding of how annual reports are constructed and what they convey

C4: To develop different writing skills needed in management and marketing practice

Learning methods

C1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

C1-4: This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis

D: Key skills

D1: Develop strong communication skills

D2: Work with appropriate software as needed

D3: Develop appropriate subject specific numeracy skills

D4: Develop strong analytical skills

D5: Develop strong team working skills

D6: Develop a reflexive approach to own learning and professional development

Learning methods

D1-6: Learning methods will include a combination of lectures, seminar work and workshop style teaching.

Assessment methods

D1-D6: This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis

Note

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Contact

If you are thinking of studying at Essex and have questions about the course, please contact Undergraduate Admissions by emailing admit@essex.ac.uk, or Postgraduate Admissions by emailing pgadmit@essex.ac.uk.

If you're a current student and have questions about your course or specific modules, please contact your department.

If you think there might be an error on this page, please contact the Course Records Team by emailing crt@essex.ac.uk.