(Integrated Master in Management:) Integrated Master in Management
Marketing and Management (Including Placement Year)
Current
University of Essex
University of Essex
Essex Business School
Colchester Campus
Masters
Full-time
MMANNN36
10/05/2023
Details
Professional accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Admission criteria
IELTS (International English Language Testing System) code
Course qualifiers
A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The
specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of
Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is
optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).
None
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
None
External examiners
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
- To examine and critically analyse management theories and develop an understanding of their social, political and cultural context.
- To examine, analyse and apply marketing theories and develop an understanding of their social, political and cultural context.
- To appreciate managerial and cultural perspectives on marketing, branding and consumer behaviour, including cultural considerations.
- To be able to critically assess and analyse the link between management and marketing and how this relates to strategic brand communication and corporate marketing strategy
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: To be able to critically analyse management and marketing theories
A2: To be able to link management and marketing theory to practice
A3: To be able to critically assess the broader societal and cultural aspects in management and marketing theories
A4: To be able to analyse the link between management and marketing
Learning methods
A1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.
Assessment methods
This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis
B: Intellectual and cognitive skills
B1: To develop deep analytical skills
B2: To interpret empirical evidence
B3: To be able to synthesise of a variety of topics
B4: To develop critical thinking
Learning methods
B1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.
Assessment methods
B1-4: This programme will include a variety of assessment methods including practical case studies and academic essays.
C: Practical skills
C1: To develop desk research skills
C2: To develop desk research skills
C3: To develop an understanding of how annual reports are constructed and what they convey
C4: To develop different writing skills needed in management and marketing practice
Learning methods
C1-4: Learning methods will include a combination of lectures, seminar work and workshop style teaching.
Assessment methods
C1-4: This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis
D: Key skills
D1: Develop strong communication skills
D2: Work with appropriate software as needed
D3: Develop appropriate subject specific numeracy skills
D4: Develop strong analytical skills
D5: Develop strong team working skills
D6: Develop a reflexive approach to own learning and professional development
Learning methods
D1-6: Learning methods will include a combination of lectures, seminar work and workshop style teaching.
Assessment methods
D1-D6: This programme will include a variety of assessment methods including practical case studies and academic essays to assess outcomes A1-4.
As such assessment methods will be:
Assessed essays
Class tests
Group work and oral presentations
Unseen exams
Case Study analysis