Management (Advertising and Corporate Communications)

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Course overview
(MSc) Master of Science
Management (Advertising and Corporate Communications)
University of Essex
University of Essex
Essex Business School
Colchester Campus
Full-time or part-time
MSC N2E412

Professional accreditation


Admission criteria

A 2:2 degree, or international equivalent, in any discipline.

IELTS (International English Language Testing System) code

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

Course qualifiers


Rules of assessment

Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.

Additional notes


External examiners

Dr Hsiao-Pei Yang

Senior Lecturer in Marketing

Coventry University

Dr Katarzyna Zdunczyk

Senior Teaching Fellow, Deputy Head of Postgraduate Programmes

University of Surrey

Dr Ron Kerr

Senior Lecturer

University of Edinburgh

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.


Core You must take this module.
You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study.
You must pass this module. No failure can be permitted.
Compulsory You must take this module.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Optional You can choose which module to study.
There may be limited opportunities to continue on the course/be eligible for the degree if you fail.

Year 1 - 2020/21

Exit Award Status
Component Number Module Code Module Title Status Credits PG Diploma PG Certificate
01 BE988-7-FY Dissertation Core 60 Optional
02 BE485-7-AU Management and Strategy Compulsory 20 Optional Optional
03 BE486-7-AU Organisational Behaviour and Human Resource Management Compulsory 20 Optional Optional
04 BE167-7-SP Accounting and Finance for Managers Compulsory 20 Optional Optional
05 BE969-7-AU Research Methods in Management and Marketing Studies Compulsory 20 Optional Optional
06 BE563-7-SP Advertising Compulsory 20 Optional Optional
07 BE490-7-SP Corporate Communications Compulsory 20 Optional Optional

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

The aim of the course is to introduce students to a range of concepts and models in the field of Management, without students needing to have prior knowledge of the subject area. The course aims to provide an overview of key areas within Management with a specialism in advertising and corporate communication. As well as providing knowledge of management models and practices, the course also aims to provide an understanding of the role that management plays in wider society. The programme will prepare students for employment in a managerial capacity in a range of business and organizational settings.

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

Learning methods

Outcomes are acquired through lectures, seminars, group and individual tasks, and directed independent study. The development of the Research Portfolio, including a case study or placement project element, provides an opportunity for achieving an integrated understanding of the learning outcomes

Lectures, seminars and workshops introduce the required theories and understandings to facilitate students’ exploration of the character, contexts, practices and interpretations of management and organisations, while demonstrating and encouraging a critical and reflexive approach. Directed independent study and reading, along with individual and group tasks, enable the further exploration of relevant areas.

Students are expected to extend and enhance the knowledge and understanding they acquire from lectures and classes by regularly consulting library and other academic materials relating to the course.

Assessment methods

Outcomes are formally assessed via a combination of unseen examinations, group work, oral presentations, and a range of written assignments including topic-based essays, case study analyses, and placement project reports.

B: Intellectual and cognitive skills

Learning methods

Skills are acquired and enhanced primarily through directed independent study, reading, group and individual tasks given for their modules, with lectures and seminars providing a means for tutors to demonstrate these skills through examples.

Students' independent study and preparation for tasks involves the reading, interpretation and critical evaluation of relevant management theories and the analysis of empirical evidence. Lecturers provide appropriate feedback on student work to facilitate development. Lecturers also engage students outside the classroom through student support hours, appointments and email communication.

Skill B5 is acquired through the work that students undertake for the Research Portfolio.

Assessment methods

Skills B1-B4 are assessed via oral presentations, unseen written examinations and coursework assignments. The associated feedback provided enables students to reflect upon, and enhance their understandings and develop communication skills, analytical skills, logic and argumentation.

Skill B5 is assessed through the Management Research Portfolio, which also assesses the other Learning Outcomes and is core on the programme.

C: Practical skills

C1: Evaluate the strengths and limitations of different approaches to management and organizational practice.

C2: Developing a critical and reflexive interpretation of the character of management and organizations

C3: Develop a critical and reflexive appreciation of the implications and impact of management and organization

C4: Research presentation and written presentation and communication skills.

C5: Undertake independent research

Learning methods

Learning outcomes are achieved through discussions in lectures and seminars/workshops and through coursework assignments, which also necessitate the effective design of workflows and management of deadlines.

Assessment methods

Practical skills are assessed through coursework assignments. Learning outcome C1 is achieved through in-class informal presentations and through assessed presentation coursework. Research Portfolio will particularly address learning outcome C4.

D: Key skills

D1: Communicate ideas and arguments in a coherent and effective manner.

D2: Use information technology, such as word processing, spreadsheets, databases, and the web in order to source, download and analyse data.

D3: Basic skills in quantitative research

D4: Problem solving and analytical skills

D5: Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.

D6: Time management, task prioritisation and working to deadlines

Learning methods

Key skills are achieved throughout the programme through coursework assignments, case studies, set readings and in-class exercises.

Assessment methods

Key skills are assessed throughout the course through coursework assignments, case studies, and formative and summative assessment.


The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.


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