On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A1: Basic understanding of accounting concepts, the context in which accounting is situated and its function in organisation management (BM 3.4, 3.6, 3.7-FINANCE)
A2: Comprehension of developments in terms of internationalisation of tourism and the way technological and IT improvements impact on the distribution of tourism products and services (BM 3.5, 3.7-MARKETS, BUSINESS INNOVATION, INFORMATION SYSTEMS)
A3: Comprehension of the strengths and limitations of E-Commerce, and analyse the latest technological trends of trading and marketing (BM 3.7 - MARKETS, DIGITAL BUSINESS)
A4: Clear understanding of the value, purpose, nature and application of research methods in business studies (BM 3.3, 3.4).
A5: Clear understanding of concepts, contexts and processes of innovation management (BM 3.6, 3.7 BUSINESS INNOVATION)
A6: Clear understanding of core theoretical frameworks employed to explore and conceptualize business strategy and international business strategy (BM 3.2, 3.7 BUSINESS POLICY AND STRATEGY)
A7: Clear understanding of how to design, develop, and implement strategic issues to set the direction of a business from start-up stage to high growth performing enterprise
A8: Clear understanding of the notion and nature of business markets, firms as customers and the marketing environment, strategy and approaches governing organisational buyer behaviour
A9: Critical understanding of the conceptual framework illustrating the necessary skills required to design, plan, organise, lead, and control tourism operations and events
A10: Critical understanding of the variety of destination marketing organizations working alongside the tourism industry towards developing an integrated marketing approach
A11: Critical understanding of the key determinants of intercultural awareness and of the close relationship between culture and communication in a globalised reality
A12: Basic understanding of theories, policies and practices of business creation and growth (BM 3.4)
A13: Critical understanding of core theoretical frameworks employed to explore and conceptualize business strategy (BM 3.2, 3.7 - BUSINESS POLICY AND STRATEGY)
A14: Demonstration of a critical understanding of relevant literature in the fields of international business and entrepreneurship, demonstration of critical thinking involving the consideration of an alternative approaches and research methods, and application of an appropriate design methodology to achieve aims and objectives of research project.
A15: Critical understanding of core theoretical frameworks related to manufacturing operations, purchasing, transportation, delivery and logistic, as well as of the links between the partners in the chain, including vendors, carriers, and information systems providers
A16: Critical understanding of the principles of commercial law and its application to the development of the firm, with a focus on the rules of Agency, Insolvency principles, the offence of Insider Dealing, and Employment Law (BM 3.4, 3.5)
A17: Critical understanding of concepts, context and theories of business ethics (BM 3.4, 3.5, 3.7 - MARKETS, CUSTOMERS, PEOPLE, ORGANISATIONAL BEHAVIOUR, BUSINESS POLICY AND STRATEGY, SOCIAL RESPONSIBILITY)
A18: Critical understanding of key concepts and tools in international human resource management.
A19: Critical understanding of the notion of services marketing, differentiated from product centric marketing, as well as of the service process, the role of the customer and the employee in creating service relationships with regards to service encounter
A20: Critical understanding of marketing communications and brand support activities within organisations, as well as of the main issues involved in marketing communications encompassing market conditions, public perceptions, positioning, branding, objectives, planning and strategy, relationships, technology, plus the utilisation of the tools of the promotional mix to deliver the marketing plan.
A21: Basic understanding of principles of economics and theories of the firm (BM 3.4,3.5)
A22: Basic understanding of the theoretical frameworks used to conceptualise the international business environment (BM 3.5, 3.7 MARKETS)
A23: Basic understanding of statistical concepts, quantitative methods and data analysis (BM 3.6)
A24: Basic understanding of the marketing concept, process and setting; application of strategic marketing planning and marketing mix for new ventures and small firms (BM 3.5, BM 3.7 MARKETING AND SALES, CUSTOMERS)
A25: Clear understanding of the Tourism business and its noteworthy importance to the local, regional, and global economy (BM 3.5)
A26: Clear understanding of the organisational behaviour and management issues within dynamic organisations and its role in managing organisational change (BM 3.4, 3.6 3.7 - PEOPLE, ORGANISATIONAL BEHAVIOUR, COMMUNICATIONS, SOCIAL RESPONSIBILITY)
A27: Clear understanding of the concepts and theoretical frameworks of consumer behaviour for decision-making and consumption, the application of market research to understanding markets and consumers (BM 3.6, 3.7-MARKETS, CUSTOMERS)