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Marketing (Including Foundation Year)

Course overview

(BSc) Bachelor of Science
Marketing (Including Foundation Year)
University of Essex
University of Essex
Essex Pathways
Southend Campus
Honours Degree
Business and Management

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 21 October 2019 8:59AM, for students wishing to make changes to their module options.


Core You must take this module You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study
Compulsory You must take this module There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study
Optional You can choose which module to study

Year 0 - 2019/20

Component Number Module Code Module Title Status Credits
01 IA104-3-PS Introduction to Business Management Core 30
02 IA106-3-PS Introduction to Economics Core 30
03 IA124-3-PS Core 30
04 IA191-3-PS Core 30

Year 2 - 2021/22

Component Number Module Code Module Title Status Credits
01 BE211-5-AU Managing Innovation Compulsory 15
02 BE516-5-AU Consumer Behaviour Compulsory 15
03 BE514-5-AU Business-To-Business Marketing Compulsory 15
04 Option(s) from list Optional 30
05 Option(s) from list Optional 30
07 BE218-5-SP Business Research Methods Compulsory 15
08 BE911-5-SP Successful Futures Compulsory 0

Year 3 - 2022/23

Component Number Module Code Module Title Status Credits
01 BE441-6-FY Business Strategy Compulsory 30
02 BE933-6-FY Research Project - Marketing Compulsory 15
03 BE531-6-SP Marketing Communications Compulsory 15
04 BE513-6-AU Services Marketing Compulsory 15
05 Option(s) from list Optional 30
06 Option from list Optional 15

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

The course aims are:

To obtain the necessary skills and tools for a systematic approach to the function of marketing, and its strategic role in business decision making.

To develop a thorough understanding of marketing principles and their application in different organisational contexts and building a critical awareness of economic, social, technological and ethical context of marketing.

To develop the necessary skills to realise the peculiarities of services and manage marketing operations in different types of service firms.

To acquire the essential skills for identifying and operating the right marketing communications mix to ensure successful marketing of products, services and organisations.

To obtain the essential skills of managing buyer behaviour and relationships in business to consumer and business to business marketing contexts.

To obtain a thorough understanding of the value of market research and customer insights, and acquiring appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues, and use of relevant learning materials.

To acquire analytical, problem-solving, creative and learning skills for developing and marketing new products and services, new businesses, innovative growth of existing organisations.

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

A1 Basic understanding of theories, policies and practices of business creation and growth (BM 3.4)
A2 Basic understanding of economic principles and theories of the firm (BM 3.2)
A3 Basic understanding of accounting concepts, the context in which accounting is situated and its function in organisation management (BM 3.4, 3.6, 3.7-FINANCE)
A4 Basic understanding of the marketing concept, process and setting; application of strategic marketing planning and marketing mix for new ventures and small firms (BM 3.5, BM 3.7 MARKETS, CUSTOMERS)
Learning Methods: Years 0, 1, 2 and 3:

Lectures and tutor-led seminars.

Directed reading.

Comparative case work in lectures and tutorials.

Individual and group tasks.
Assessment Methods: Years 0, 1, 2, and 3:

Written examinations.

Assessed individual and group reports (which may include case study analysis).

Assessed individual essay.

Assessed group presentations.

Individual reflective journal.

Multiple choice class tests.

Class test essay.

B: Intellectual and cognitive skills

Learning Methods:
Assessment Methods:

C: Practical skills

Learning Methods:
Assessment Methods:

D: Key skills

Learning Methods:
Assessment Methods:


The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Should you have any questions about programme specifications, please contact Course Records, Quality and Academic Development; email: