Programme aims
- To develop the industry-specific managerial and leadership traits and capabilities necessary to succeed in the highly competitive tourism sector;
- To acquire the ability to think critically about processes of enterprise growth and internationalization, and to equip them with the knowledge, analytical skills, and tools for a career in the tourism and hospitality industry;
- To obtain an in-depth understanding of key concepts and issues surrounding the context, content, and processes involved in business creation and growth, and how they apply to the tourism industry at both domestic and international levels;
- To cultivate the knowledge, skills, and abilities required for a tourism professional to either develop their enterprise at home and abroad, or to pursue a career in world-class tourism businesses and organisations;
- To develop the ability of graduates to manage their own learning and personal development in the future.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Basic understanding of accounting concepts, the context in which accounting is situated and its function in organisation management (BM 3.4, 3.6, 3.7-FINANCE)
A2: Comprehension of developments in terms of internationalisation of tourism and the way technological and IT improvements impact on the distribution of tourism products and services (BM 3.5, 3.7-MARKETS, BUSINESS INNOVATION, INFORMATION SYSTEMS)
A3: Comprehension of the strengths and limitations of E-Commerce, and analyse the latest technological trends of trading and marketing (BM 3.7 - MARKETS, DIGITAL BUSINESS)
A4: Clear understanding of the value, purpose, nature and application of research methods in business studies (BM 3.3, 3.4).
A5: Clear understanding of concepts, contexts and processes of innovation management (BM 3.6, 3.7 BUSINESS INNOVATION)
A6: Clear understanding of core theoretical frameworks employed to explore and conceptualize business strategy and international business strategy (BM 3.2, 3.7 BUSINESS POLICY AND STRATEGY)
A7: Clear understanding of how to design, develop, and implement strategic issues to set the direction of a business from start-up stage to high growth performing enterprise
A8: Clear understanding of the notion and nature of business markets, firms as customers and the marketing environment, strategy and approaches governing organisational buyer behaviour
A9: Critical understanding of the conceptual framework illustrating the necessary skills required to design, plan, organise, lead, and control tourism operations and events
A10: Critical understanding of the variety of destination marketing organizations working alongside the tourism industry towards developing an integrated marketing approach
A11: Critical understanding of the key determinants of intercultural awareness and of the close relationship between culture and communication in a globalised reality
A12: Basic understanding of theories, policies and practices of business creation and growth (BM 3.4)
A13: Critical understanding of core theoretical frameworks employed to explore and conceptualize business strategy (BM 3.2, 3.7 - BUSINESS POLICY AND STRATEGY)
A14: Demonstration of a critical understanding of relevant literature in the fields of international business and entrepreneurship, demonstration of critical thinking involving the consideration of an alternative approaches and research methods, and application of an appropriate design methodology to achieve aims and objectives of research project.
A15: Critical understanding of core theoretical frameworks related to manufacturing operations, purchasing, transportation, delivery and logistic, as well as of the links between the partners in the chain, including vendors, carriers, and information systems providers
A16: Critical understanding of the principles of commercial law and its application to the development of the firm, with a focus on the rules of Agency, Insolvency principles, the offence of Insider Dealing, and Employment Law (BM 3.4, 3.5)
A17: Critical understanding of concepts, context and theories of business ethics (BM 3.4, 3.5, 3.7 - MARKETS, CUSTOMERS, PEOPLE, ORGANISATIONAL BEHAVIOUR, BUSINESS POLICY AND STRATEGY, SOCIAL RESPONSIBILITY)
A18: Critical understanding of key concepts and tools in international human resource management.
A19: Critical understanding of the notion of services marketing, differentiated from product centric marketing, as well as of the service process, the role of the customer and the employee in creating service relationships with regards to service encounter
A20: Critical understanding of marketing communications and brand support activities within organisations, as well as of the main issues involved in marketing communications encompassing market conditions, public perceptions, positioning, branding, objectives, planning and strategy, relationships, technology, plus the utilisation of the tools of the promotional mix to deliver the marketing plan.
A21: Basic understanding of principles of economics and theories of the firm (BM 3.4,3.5)
A22: Basic understanding of the theoretical frameworks used to conceptualise the international business environment (BM 3.5, 3.7 MARKETS)
A23: Basic understanding of statistical concepts, quantitative methods and data analysis (BM 3.6)
A24: Basic understanding of the marketing concept, process and setting; application of strategic marketing planning and marketing mix for new ventures and small firms (BM 3.5, BM 3.7 MARKETING AND SALES, CUSTOMERS)
A25: Clear understanding of the Tourism business and its noteworthy importance to the local, regional, and global economy (BM 3.5)
A26: Clear understanding of the organisational behaviour and management issues within dynamic organisations and its role in managing organisational change (BM 3.4, 3.6 3.7 - PEOPLE, ORGANISATIONAL BEHAVIOUR, COMMUNICATIONS, SOCIAL RESPONSIBILITY)
A27: Clear understanding of the concepts and theoretical frameworks of consumer behaviour for decision-making and consumption, the application of market research to understanding markets and consumers (BM 3.6, 3.7-MARKETS, CUSTOMERS)
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Multiple choice class tests
Class test essay
Case study analysis
Simulation game
Interim report
Final research project
Individual reflective journal
B: Intellectual and cognitive skills
B1: Basic understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 3.9 b, c)
B2: Critical understanding of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner) (BM 3.9 a)
B3: Critical understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 3.9 b, f)
B4: Critical understanding of the effective use of independent research from a variety of sources (BM 3.9 c)
B5: Basic understanding of contemporary theories and empirical evidence, and use of this understanding to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner) (BM 3.9 a)
B6: Basic understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 3.9 b, f)
B7: Basic understanding of the ability to undertake independent research from a variety of sources
B8: Effective use of the abstraction and synthesis of relevant data from a variety of sources (BM 3.9 b, c)
B9: Effective use of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner) (BM 3.9 a)
B10: Effective use of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 3.9 b, f)
B11: Effective use of independent research from a variety of sources (BM 3.9 c).
B12: Critical understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 3.9 b, c);
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
C: Practical skills
C1: Record and summarise transactions and other economic events
C2: Identify and retrieve relevant data from variety of sources (BM 3.9 n)
C3: Present data using the appropriate form of communication (BM 3.9 a, g, h, I, j, k)
C4: Forecast short, medium, and long term objectives, opportunities and threats
C5: Prepare financial analysis and projections; analyse, interpret and exrapolate data in relation to business problem and phenomena.
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
Case study analysis
Simulation game
Interim report
Final research project
D: Key skills
D1: Communicating in oral and written formats to different audiences in a coherent, cogent and effective manner;
D2: Use of information technologies including word processing, spreadsheets, databases, statistical and web-based packages to read, download, analyse and evaluate different types of data and information
D3: Preparing, manipulating, and presenting numerical data.
D4: Using and applying analytical and creative problem-solving skills.
D5: Understanding and appreciation of different communities of interest, good spoken and written communication skills, empathy and resolution of conflict.
D6: Improving time management, prioritising critical tasks, meeting deadlines, and evaluating self-learning
D7: Developing employability skills and attributes which encompass entrepreneurship, the value of real world learning, the growth in digital technologies and the nature of the global context
D8: Developing and enhancing a range of general transferable intellectual and study skills, which, while being highly appropriate to a career in business and management, are not restricted to this and will also equip students to become effective and responsible global citizens
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
Case study analysis
Simulation game
Interim report
Final research project