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Management and Marketing

Course overview

(BSc) Bachelor of Science
Management and Marketing
Current
University of Essex
University of Essex
Essex Business School
Kaplan Singapore
Honours Degree
Full-time
Business and Management
BSC NN25NS
http://www.essex.ac.uk/students/exams-and-coursework/ppg/ug/default.aspx
15/04/2017
Courses offered in Singapore through our partnership with Kaplan Higher Education Institute and Kaplan Higher Education Academy in Singapore, are modelled on the courses on offer in the UK and are contextualized to meet the needs of students in Singapore. Please contact the team at Kaplan in Singapore for full details.

External Examiners


Dr Matthew Higgins
The University of Leicester
Associate Professor in Marketing and Consumption
Mr Ben Lowe
University of Kent
Professor of Marketing

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 21 October 2019 8:59AM, for students wishing to make changes to their module options.

Key

Core You must take this module You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study
Compulsory You must take this module There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study
Optional You can choose which module to study

Year 1 - 2019/20

Component Number Module Code Module Title Status Credits
01 BE410-5-FY Organisational Behaviour Compulsory 15
02 BE511-5-FY Marketing Management Compulsory 15
03 BE518-5-FY Digital Marketing and Social Media Compulsory 15
04 BE111-5-FY Management Accounting I Compulsory 15
05 BE413-5-FY International Business Environment Compulsory 15
06 BE113-5-FY Management Accounting II Compulsory 15
07 BE114-5-FY Applying E-Commerce in Business Compulsory 15
08 BE431-5-FY Business Strategy Compulsory 15

Year 2 - 2020/21

Component Number Module Code Module Title Status Credits
01 BE437-6-FY Management, Innovation and New Technology Compulsory 15
02 BE439-6-FY Business Ethics Compulsory 15
03 BE440-6-FY Brand Management Compulsory 15
04 BE530-6-FY Advanced Marketing Compulsory 15
05 BE515-6-FY Consumer Behaviour Compulsory 15
06 BE420-6-FY Leadership in Organisations Compulsory 15
07 BE433-6-FY Human Resource Management Compulsory 15
08 BE434-6-FY Management Psychology Compulsory 15

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

1. to provide students with an in-depth understanding of what is involved in managing organizations in the contemporary context and to offer opportunities to develop expertise in a chosen management specialism;

2. to equip students with the knowledge and skills necessary to pursue a career in management;

3. to encourage and facilitate critical, analytical thinking by students as a vital foundation for subsequent academic study, employment, professional and personal development, and participation in society;

4. to enable students to acquire the personal and key skills they need to develop as autonomous and reflective individuals with the capacity to continue learning;

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

A1 A knowledge of the structures, functions, processes and cultures pertaining to a range of social organizations, including business organizations.
A2 A knowledge of the external environment within which organizations operate, including the political, social, economic and technological contexts at both national and international levels.
A4 An understanding of the development and functioning of markets for resources, goods and services.
A5 A practical and theoretical understanding of the role, significance and application of accounting and finance in management.
A6 An understanding of the role of customers and consumers, including the service relationship and brand management.
A7 An appreciation of the significance of policy and strategy formulation.
A8 An appreciation of a range of contemporary and pervasive issues such as globalization, business ethics, human resource management, innovation and new information and communication technologies.
Learning Methods: Lectures and tutor-led seminars

Directed reading

Individual and group tasks
Assessment Methods: Unseen written examinations

Assessed essays and other coursework assignments

Class tests

Pre-published class assignments

B: Intellectual and cognitive skills

B1 A capacity for critical thinking, analysis and synthesis, including an appreciation of the logical structure of academic argumentation and an ability to connect empirical evidence to theoretical debate.
B2 Reflexivity and sensitivity in relation to a range of business and management issues affected by culture and diversity.
B3 An ability to research business and management issues, combining theoretical analysis and secondary data sources to improve understanding.
Learning Methods: Lectures and tutor-led seminars

Directed reading

Individual and group tasks
Assessment Methods: Unseen written examinations

Assessed essays and other coursework assignments

Class tests

Pre-published class assignments

C: Practical skills

C1 Ability to locate, extract and analyse data from multiple sources, including the acknowledgement and referencing of sources.
C2 Communication skills, including the ability to present quantitative and qualitative information together with analysis, argument and commentary in a form appropriate to a different intended audiences.
Learning Methods: Lectures and tutor-led seminars

Directed reading

Individual and group tasks
Assessment Methods: Unseen written examinations

Assessed essays and other coursework assignments

Class tests

Pre-published class assignments

D: Key skills

Learning Methods:
Assessment Methods:


Note

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Should you have any questions about programme specifications, please contact Course Records, Quality and Academic Development; email: crt@essex.ac.uk.