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Marketing Management

Course overview

(MSc) Master of Science
Marketing Management
University of Essex
University of Essex
Essex Business School
Colchester Campus
MSC N50312
Students choose 30 credits from the list of options below: BE559-7-SP: Digital Marketing BE465-7-SP: Creativity and Organisation BE471-7-SP: Business Strategy BE558-7-SP: Corporate Marketing Strategy

External Examiners

Dr Rita Kottasz
Kingston University
Senior Lecturer in International Business

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 21 October 2019 8:59AM, for students wishing to make changes to their module options.


Core You must take this module You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study
Compulsory You must take this module There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study
Optional You can choose which module to study

Year 1 - 2019/20

Exit Award Status
Component Number Module Code Module Title Status Credits PG Diploma PG Certificate
01 BE985-7-FY Research Portfolio Core 60 Optional
02 BE476-7-AU Foundations of Management and Marketing Compulsory 10 Optional Optional
03 BE464-7-AU Management: Principles and Practices Compulsory 20 Optional Optional
04 BE556-7-AU Marketing: Principles and Practices Compulsory 20 Optional Optional
05 BE555-7-SP Consumer Behaviour Compulsory 20 Optional Optional
06 BE554-7-SP Strategic Brand Marketing Compulsory 20 Optional Optional
07 Options from list Optional 30 Optional Optional

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

The aim of the course is to introduce students to a range of concepts and models in the field of Marketing, without students needing to have prior knowledge of the subject area. The course aims to provide an overview of key areas within Marketing and Management, as well as provide a number of specialisations, including Consumer Behaviour, Corporate Marketing Strategy, Strategic Brand Communication, and Digital Marketing. As well as providing knowledge of Marketing models and practices, the course also aims to provide an understanding of the role that Marketing plays in wider society. As such, critical reflection on the role of the discipline and the increased application of Marketing-based principles to many areas of life is integral to the programme.

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

Learning Methods: Learning outcomes are achieved through lectures, workshop/seminar type sessions, individual tasks, group work, and directed independent study.
Assessment Methods: Learning outcomes will be assessed via coursework assignments; including essays, case studies and research plans. Learning Outcome A4 will particularly be achieved through BE985 Research Portfolio.

B: Intellectual and cognitive skills

Learning Methods:
Assessment Methods:

C: Practical skills

Learning Methods:
Assessment Methods:

D: Key skills

Learning Methods:
Assessment Methods:


The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Should you have any questions about programme specifications, please contact Course Records, Quality and Academic Development; email: