(MSc) Master of Science
International Marketing and Entrepreneurship
Current
University of Essex
University of Essex
Essex Business School
Southend Campus
Masters
Part-time
Business and Management
MSC N55024
10/05/2023
Details
Professional accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Admission criteria
A 2:2 degree or international equivalent, in any discipline.
We will consider applicants with a lower level degree or a passed professional qualification such as a CIM, CIPD or CMI on a case by case basis with relevant work professional or Managerial experience.
IELTS (International English Language Testing System) code
If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 5.5
Additional Notes
The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
Course qualifiers
A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The
specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of
Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is
optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).
None
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
Please refer to the full time version of this course for information on Core and Compulsory modules.
External examiners
Dr Ping Zheng
Canterbury Christ Church University
Prof Wantao Yu
Professor of Supply Chain Management
University of Roehampton
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
- To help students in developing critical analytical, problem-solving, creative and learning skills, and a critical awareness of the constituent elements of the study and practice of international marketing and entrepreneurship.
- To help students develop a critical awareness of the facets of the international marketing environment and management and its implications for entrepreneurial activity.
- To equip students with a thorough understanding of the value of entrepreneurship research and appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues; and their application in the international marketing context, and to help students to identify underpinning epistemological issues, and acquire critical knowledge of research design, techniques and methods as they apply to the whole subject of international marketing and entrepreneurship and its component parts.
- To prepare students for careers as entrepreneurs, as owner-managers, international marketing managers in different types of organisations engaged in entrepreneurial activity.
- To help students to manage their own learning and personal development in the future and to enable them to become part of a learning, innovative and entrepreneurial community.
- To enable students to start developing international marketing plans with a view to starting their own business or managing/leading international marketing projects in existing organisations engaged in entrepreneurial activity.
- To help students to apply their knowledge of research to the writing of either a traditional dissertation or a comprehensive business plan, both of which will demand critical insights into the topic and the application of research methods.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Ideas, theory and practice of new venture creation and entrepreneurship processes and their application in various organisational scenarios (key focus on small and medium sized enterprises)
A2: The value of entrepreneurship research and application in different private, public, community and international business contexts
A3: In-depth and critical understanding of key issues in the international business environment including economic, political, legal, technological and socio-cultural factors
A4: In-depth study of international marketing strategy planning with a focus on new ventures, understanding the marketing concept, strategy formulation process and market entry modes and differentiating between strategic approaches of large firms, SMEs and not-for-profit organisation
A5: Theory and practice of international marketing management exploring cross-cultural issues and perspectives in international marketing, aspects of international marketing management for marketing communications, marketing channels, new product development, services marketing, marketing for the small retail business and new ventures
A6: In-depth understanding of the research process and applications of a range of research techniques and its application for new venture creation in an international business context
A7: Understanding the application of theoretical concepts in researching and writing either a dissertation addressing specific issues of International Marketing and Entrepreneurship or developing a comprehensive marketing plan
Learning methods
For learning outcomes A1-A6: Lectures, tutor-led seminars and workshops Directed reading and writing tasks on different aspects of international marketing and entrepreneurship Comparative case discussion and analysis Individual and group tasks Discussions with practitioner-based advisory panels; networking with external communities of practice, peer groups, practitioners, reference to private and public fora Directed self-study, observation and reflection of practice; Consultation with library materials Projects with small and medium sized enterprises and public agencies; presentations of findings related to models, strategies and good practice; examination of critical topics.
Related feedback, coupled with peer group interaction, should enable students to explore and augment their understanding of the topics, and develop their presentation skills.
For learning outcome A7: Self directed study with supervision.
Assessment methods
For learning outcomes:
A1-A6: Written examinations Assessed individual and group reports, case study analysis Assessed individual and group presentations Class tests For learning outcome
A7: Written dissertation proposal, dissertation or marketing plan and presentation to an assessment panel
B: Intellectual and cognitive skills
B1: iCritcally review/analyse theoretical and practical argumentsy
B2: Acquire and assimilate particular learning skills for applying theoretical concepts to develop practical solutions for international marketing in new venture creation.
B3: Construction and use of appropriate methodologies and applied action/experiential learning methods in the new venture contexts.
B4: Carry out independent research and formulate coherentand cogent arguments
Learning methods
For learning outcomes B1-B3: Lectures, tutor-led seminars and workshops Directed reading and writing tasks on different aspects of international marketing and entrepreneurship Comparative case discussion and analysis Individual and group tasks Discussions with practitioner-based advisory panels; networking with external communities of practice, peer groups, practitioners, reference to private and public fora Directed self-study, observation and reflection of practice; Consultation with library materials Projects with small and medium sized enterprises and public agencies; presentations of findings related to models, strategies and good practice; examination of critical topics.
Related feedback, coupled with peer group interaction, should enable students to explore and augment their understanding of the topics, and develop their presentation skills.
For learning outcome B4: Self directed study with supervision.
Assessment methods
Assessment methods Learning outcomes (1), (2) and (3) will be assessed by presentations of individual and group work.
Assessment methods Formal assessment of outcomes (1) and (3) will take the form of course work assignments and written examinations, with the dissertation or the international marketing plan providing a further opportunity to assess the range of skills highlighted in (2) and (4).
The presentation will conform with the University's policy on oral assessment. 20% of the marks for the dissertation/ international marketing plan will be awarded for a presentation on the dissertation thesis/business plan.
This will be presented to the MSc group and the panel of lecturers.
The assessment of the traditional dissertation will encompass examination and evaluation of the student's knowledge of research philosophy and methods in exploring a specific topic.
The comprehensive business plan will seek to examine a similar range of research skills as they apply to the development of a business proposition (e.g.
The development of a new product, or a case study of a the creation of new organisation).
C: Practical skills
C1: Compare and contrast different theoretical and practical approaches and critique these features
C2: Demonstrate understanding of entrepreneurship policies and their application to develop practical plans for innovation and enterprise development
C3: Demonstrate practical planning through the development of strategic plans for a range of entrepreneurial contexts, dissertation on a specific issue or a comprehensive international marketing straegy plan.
Learning methods
For learning outcomes C1-C2: Lectures, tutor-led seminars and workshops Directed reading and writing tasks on different aspects of international marketing and entrepreneurship Comparative case discussion and analysis Individual and group tasks Discussions with practitioner-based advisory panels; networking with external communities of practice, peer groups, practitioners, reference to private and public fora Directed self-study, observation and reflection of practice; Consultation with library materials Projects with small and medium sized enterprises and public agencies; presentations of findings related to models, strategies and good practice; examination of critical topics.
Related feedback, coupled with peer group interaction, should enable students to explore and augment their understanding of the topics, and develop their presentation skills.
For learning outcome C3: Self directed study with supervision.
Assessment methods
Learning Outcomes (1) and (2) will be formally assessed by written assignments; the presentations of individual and group work, and written examinations
Learning Outcome (3) is assessed by the completion of a dissertation or a comprehensive business plan.
D: Key skills
D1: Oral and written communication to different audiences in a coherent, cogent and effective manner.
D2: Use of information technologies including word processing, spreadsheets, databases, statistical and web-based packages to read, download, analyse and evaluate different types of data and information
D3: Use and manipulate different types of numerical data, solve operations and finance based problems, apply and interpret statistical and visual data, formulate and solve complex managerial problems.
D4: Use and application of analytical, morphological and other creative problem skills
D5: Understanding and appreciation of different communities of interest, good spoken and written communication skills, empathy and resolution of conflict.
D6: Work as project management, including time management, critical task prioritisation, meeting deadlines, evaluating self- learning.
Learning methods
Key projects on different aspects of entrepreneurship as per assignments; support and evaluation of supervisors and practitioner panel (including their feedback); links with the external platforms, such as OECD Trento Centre for Entrepreneurship, International Entrepreneurship Forum, i.10; maintenance of learning log.
Communication in the classroom, written assignments, group work, interactions with external and internal providers and experts, and use of information should provide for the means of assessing the range of key skills.
Assessment methods
Learning outcomes (1), (5) and (6) will be assessed by presentations of individual and group work.
A variety of written coursework assignments will assess (2), (3), (4) and (6).
Written examinations will assess (3) and (4).