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International Marketing and Entrepreneurship

Course overview

(MSc) Master of Science
International Marketing and Entrepreneurship
Current
University of Essex
University of Essex
Essex Business School
Southend Campus
Masters
Full-time, part-time or by credit accumulation
Business and Management
MSC N55012
http://www.essex.ac.uk/students/exams-and-coursework/ppg/pgt/assess-rules.aspx
26/04/2019
A 2:2 degree in any discipline
If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 5.5

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 21 October 2019 8:59AM, for students wishing to make changes to their module options.

Key

Core You must take this module You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study
Compulsory You must take this module There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study
Optional You can choose which module to study

Year 1 - 2019/20

Exit Award Status
Component Number Module Code Module Title Status Credits PG Diploma PG Certificate
01 BE250-7-SP BE250-7-AU Compulsory 15 Optional Optional
02 BE284-7-SP Strategic Management Compulsory 15 Optional Optional
03 BE275-7-AU Global Supply Chain and Operations Management Compulsory 15 Optional Optional
04 BE955-7-AU Research Methods Compulsory 15 Optional Optional
05 BE552-7-SP International Marketing Strategy and Planning Core 15 Optional Optional
06 BE984-7-FY or BE957-7-FY Core with Options 60 Optional
07 Options from list Optional 30 Optional Optional
08 BE553-7-AU Principles of International Marketing Compulsory 15 Optional Optional

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

The main aims and objectives of the programme are:

- to help students in developing critical analytical, problem-solving, creative and learning skills, and a critical awareness of the constituent elements of the study and practice of international marketing and entrepreneurship;
- to help students develop a critical awareness of the facets of the international marketing environment and management and its implications for entrepreneurial activity;
- to equip students with a thorough understanding of the value of entrepreneurship research and appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues; and their application in the international marketing context, and to help students to identify underpinning epistemological issues, and acquire critical knowledge of research design, techniques and methods as they apply to the whole subject of international marketing and entrepreneurship and its component parts;
- to prepare students for careers as entrepreneurs, as owner-managers, international marketing managers in different types of organisations engaged in entrepreneurial activity;
- to help students to manage their own learning and personal development in the future and to enable them to become part of a learning, innovative and entrepreneurial community;
- to enable students to start developing international marketing plans with a view to starting their own business or managing/leading international marketing projects in existing organisations engaged in entrepreneurial activity;
- to help students to apply their knowledge of research to the writing of either a traditional dissertation or a comprehensive business plan, both of which will demand critical insights into the topic and the application of research methods.

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

A1 Ideas, theory and practice of new venture creation and entrepreneurship processes and their application in various organisational scenarios (key focus on small and medium sized enterprises)
A2 The value of entrepreneurship research and application in different private, public, community and international business contexts
A3 In-depth and critical understanding of key issues in the international business environment including economic, political, legal, technological and socio-cultural factors
A4 In-depth study of international marketing strategy planning with a focus on new ventures, understanding the marketing concept, strategy formulation process and market entry modes and differentiating between strategic approaches of large firms, SMEs and not-for-profit organisation
A5 Theory and practice of international marketing management exploring cross-cultural issues and perspectives in international marketing, aspects of international marketing management for marketing communications, marketing channels, new product development, services marketing, marketing for the small retail business and new ventures
A6 In-depth understanding of the research process and applications of a range of research techniques and its application for new venture creation in an international business context
A7 Understanding the application of theoretical concepts in researching and writing either a dissertation addressing specific issues of International Marketing and Entrepreneurship or developing a comprehensive marketing plan
Learning Methods: For learning outcomes A1-A6: Lectures, tutor-led seminars and workshops Directed reading and writing tasks on different aspects of international marketing and entrepreneurship Comparative case discussion and analysis Individual and group tasks Discussions with practitioner-based advisory panels; networking with external communities of practice, peer groups, practitioners, reference to private and public fora Directed self-study, observation and reflection of practice; Consultation with library materials Projects with small and medium sized enterprises and public agencies; presentations of findings related to models, strategies and good practice; examination of critical topics.

Related feedback, coupled with peer group interaction, should enable students to explore and augment their understanding of the topics, and develop their presentation skills.

For learning outcome A7: Self directed study with supervision.
Assessment Methods: For learning outcomes:

A1-A6: Written examinations Assessed individual and group reports, case study analysis Assessed individual and group presentations Class tests For learning outcome

A7: Written dissertation proposal, dissertation or marketing plan and presentation to an assessment panel

B: Intellectual and cognitive skills

B1 Critcally review/analyse theoretical and practical arguments
B2 Acquire and assimilate particular learning skills for applying theoretical concepts to develop practical solutions for international marketing in new venture creation.
B3 Construction and use of appropriate methodologies and applied action/experiential learning methods in the new venture contexts.
B4 Carry out independent research and formulate coherentand cogent arguments
Learning Methods: For learning outcomes B1-B3: Lectures, tutor-led seminars and workshops Directed reading and writing tasks on different aspects of international marketing and entrepreneurship Comparative case discussion and analysis Individual and group tasks Discussions with practitioner-based advisory panels; networking with external communities of practice, peer groups, practitioners, reference to private and public fora Directed self-study, observation and reflection of practice; Consultation with library materials Projects with small and medium sized enterprises and public agencies; presentations of findings related to models, strategies and good practice; examination of critical topics.

Related feedback, coupled with peer group interaction, should enable students to explore and augment their understanding of the topics, and develop their presentation skills.

For learning outcome B4: Self directed study with supervision.
Assessment Methods: Assessment methods Learning outcomes (1), (2) and (3) will be assessed by presentations of individual and group work.

Assessment methods Formal assessment of outcomes (1) and (3) will take the form of course work assignments and written examinations, with the dissertation or the international marketing plan providing a further opportunity to assess the range of skills highlighted in (2) and (4).

The presentation will conform with the University's policy on oral assessment. 20% of the marks for the dissertation/ international marketing plan will be awarded for a presentation on the dissertation thesis/business plan.

This will be presented to the MSc group and the panel of lecturers.

The assessment of the traditional dissertation will encompass examination and evaluation of the student's knowledge of research philosophy and methods in exploring a specific topic.

The comprehensive business plan will seek to examine a similar range of research skills as they apply to the development of a business proposition (e.g.

The development of a new product, or a case study of a the creation of new organisation).

C: Practical skills

C1 Compare and contrast different theoretical and practical approaches and critique these features
C2 Demonstrate understanding of entrepreneurship policies and their application to develop practical plans for innovation and enterprise development
C3 Demonstrate practical planning through the development of strategic plans for a range of entrepreneurial contexts, dissertation on a specific issue or a comprehensive international marketing straegy plan.
Learning Methods: For learning outcomes C1-C2: Lectures, tutor-led seminars and workshops Directed reading and writing tasks on different aspects of international marketing and entrepreneurship Comparative case discussion and analysis Individual and group tasks Discussions with practitioner-based advisory panels; networking with external communities of practice, peer groups, practitioners, reference to private and public fora Directed self-study, observation and reflection of practice; Consultation with library materials Projects with small and medium sized enterprises and public agencies; presentations of findings related to models, strategies and good practice; examination of critical topics.

Related feedback, coupled with peer group interaction, should enable students to explore and augment their understanding of the topics, and develop their presentation skills.

For learning outcome C3: Self directed study with supervision.
Assessment Methods: Learning Outcomes (1) and (2) will be formally assessed by written assignments; the presentations of individual and group work, and written examinations

Learning Outcome (3) is assessed by the completion of a dissertation or a comprehensive business plan.

D: Key skills

D1 Oral and written communication to different audiences in a coherent, cogent and effective manner.
D2 Use of information technologies including word processing, spreadsheets, databases, statistical and web-based packages to read, download, analyse and evaluate different types of data and information
D3 Use and manipulate different types of numerical data, solve operations and finance based problems, apply and interpret statistical and visual data, formulate and solve complex managerial problems.
D4 Use and application of analytical, morphological and other creative problem skills
D5 Understanding and appreciation of different communities of interest, good spoken and written communication skills, empathy and resolution of conflict.
D6 Work as project management, including time management, critical task prioritisation, meeting deadlines, evaluating self- learning.
Learning Methods: Key projects on different aspects of entrepreneurship as per assignments; support and evaluation of supervisors and practitioner panel (including their feedback); links with the external platforms, such as OECD Trento Centre for Entrepreneurship, International Entrepreneurship Forum, i.10; maintenance of learning log.

Communication in the classroom, written assignments, group work, interactions with external and internal providers and experts, and use of information should provide for the means of assessing the range of key skills.
Assessment Methods: Learning outcomes (1), (5) and (6) will be assessed by presentations of individual and group work.

A variety of written coursework assignments will assess (2), (3), (4) and (6).

Written examinations will assess (3) and (4).


Note

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Should you have any questions about programme specifications, please contact Course Records, Quality and Academic Development; email: crt@essex.ac.uk.