(MSc) Master of Science
Marketing
Current
University of Essex
University of Essex
Essex Business School
Colchester Campus
Masters
Full-time or part-time
MSC N51024
10/05/2023
Details
Professional accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Admission criteria
A 2:2 degree, or international equivalent, in marketing, advertising, business administration, communications, management or other relevant field. Other degree types will be considered on a case by case basis and applicants with certain degrees may also need to demonstrate two years' additional relevant work experience.
We will also consider applicants who hold a level 6 CIM Diploma in Professional Marking, Digital Marketing or Sustainable Marketing (pass or above) and two years' relevant work experience.
If you want work experience to be considered, please upload an up to date CV alongside your application.
IELTS (International English Language Testing System) code
If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components
Additional Notes
The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.
Course qualifiers
A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The
specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of
Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is
optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).
None
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
Please refer to the full time version of this course for information on Core and Compulsory modules.
External examiners
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
Designed for students seeking to deepen their understanding of marketing, brand management and communications. It would suit students with a first degree in management, business, marketing, branding, communications or a related social science, who want to pursue a research driven programme of study in this specialist area. Students will study a range of marketing, brand management and communication modules, as well as studying relevant research methods. The spring term allows for choice of an optional module and in the summer students continue work on and to conduct independent research for the dissertation. The course also includes a compulsory management element, to enable students to understand the organisational framework within which the marketing function is situated.
The degree is particularly suited to students with an interest in pursuing further academic research, or working in an area of marketing, branding or consultancy where research skills and cutting edge knowledge is at a premium.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Communicate ideas and arguments in a coherent and effective manner.
A2: Use information technology, such as word processing, spreadsheets, databases, and the web in order to source, download and analyse data.
A3: Problem-solving and analytical skills in the context of business and management.
A4: Basic skills in quantitative research
A5: Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
A6: Time management, task prioritisation and working to deadlines
Learning methods
Learning Outcomes A1-A6 are achieved through lectures, workshop-type sessions, individual tasks, group work, and directed independent study.
Learning Outcome A6 is specifically achieved through module BE950 Research
Methods and Methodologies, and through undertaking a supervised dissertation project.
Assessment methods
Assessment methods Formal assessment: Learning Outcomes will be assessed via exams and coursework assignments, including essays, case studies and research plans.
Outcome A6 will be especially be assessed via the dissertation.
Informal assessment: Learning Outcomes are also informally assessed by group presentations (esp.
Module BE557 Perspectives on Marketing)
B: Intellectual and cognitive skills
B1: Basic skills in quantitative research
B2: Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
B3: Time management, task prioritisation and working to deadlines
B4: Evaluate the strengths and limitations of different approaches to management and organizational practice.
B5: Developing a critical and reflexive interpretation of the character of management and organisations.
Learning methods
Learning methods Skills B1-B5 are achieved through the directed independent study that students undertake for coursework, and other individually and group-based assigned tasks.
Activities include the reading and critical evaluation of texts of various kinds that are assigned by the lecturer.
Through discussions in lectures and workshops, practical applications of skills B1-B5 will be demonstrated.
Skill B5 is acquired through the work that students undertake for the dissertation.
The dissertation further provides an opportunity for students to acquire skills B1-B4.
Assessment methods
Assessment methods Formal assessment: Skills B1-B4 are formally assessed via coursework assignments.
The dissertation provides a further opportunity to assess skills B1-B4.
Skill B5 is assessed via the dissertation.
Informal assessment: Skills B1-B4 are informally assessed via oral presentations, whereby students will gain informal feedback on their application of the skills.
C: Practical skills
C1: Basic skills in quantitative research
C2: Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
C3: Time management, task prioritisation and working to deadlines
C4: Evaluate the strengths and limitations of different approaches to management and organizational practice.
Learning methods
Assessment methods
D: Key skills
D1: Communicate ideas and arguments in a coherent and effective manner.
D2: Use information technology, such as word processing, spreadsheets, databases, and the web in order to source, download and analyse data.
D3: Basic skills in quantitative research
D4: Basic skills in quantitative research
Learning methods
Assessment methods