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Marketing and Brand Management

Course overview

(MSc) Master of Science
Marketing and Brand Management
Current
University of Essex
University of Essex
Essex Business School
Colchester Campus
Masters
Full-time or part-time
MSC N51012
http://www.essex.ac.uk/students/exams-and-coursework/ppg/pgt/assess-rules.aspx
15/04/2017

A 2:2 degree in Management, Marketing, Business, a related Social Science or Humanities subject.

Degree must contain at least one marketing module

If English is not your first language, we require IELTS 6.5 overall with a minimum component score of 6.0 in writing and 5.5 in all other components

Additional Notes

The University uses academic selection criteria to determine an applicant’s ability to successfully complete a course at the University of Essex. Where appropriate, we may ask for specific information relating to previous modules studied or work experience.

External Examiners

Dr Rita Kottasz
Kingston University
Senior Lecturer in International Business

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 21 October 2019 8:59AM, for students wishing to make changes to their module options.

Key

Core You must take this module You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study
Compulsory You must take this module There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study
Optional You can choose which module to study

Year 1 - 2019/20

Exit Award Status
Component Number Module Code Module Title Status Credits PG Diploma PG Certificate
01 BE981-7-FY MSc/MA Dissertation Core 60 Optional
02 BE486-7-AU Organisational Behaviour and Human Resource Management Compulsory 20 Optional Optional
03 BE965-7-AU Research Methods in Management and Marketing Core 20 Optional Optional
04 BE554-7-SP Strategic Brand Marketing Compulsory 20 Optional Optional
05 BE557-7-AU Perspectives on Marketing Compulsory 20 Optional Optional
06 BE550-7-SP or BE558-7-SP or BE555-7-SP or BE465-7-SP or BE469-7-SP or BE559-7-SP Optional 20 Optional Optional
07 BE550-7-SP or BE558-7-SP or BE555-7-SP or BE465-7-SP or BE469-7-SP or BE559-7-SP Optional 20 Optional Optional

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

A1 Communicate ideas and arguments in a coherent and effective manner.
A2 Use information technology, such as word processing, spreadsheets, databases, and the web in order to source, download and analyse data.
A3 Problem-solving and analytical skills in the context of business and management.
A4 Basic skills in quantitative research
A5 Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
A6 Time management, task prioritisation and working to deadlines
Learning Methods: Learning Outcomes A1-A6 are achieved through lectures, workshop-type sessions, individual tasks, group work, and directed independent study.

Learning Outcome A6 is specifically achieved through module BE950 Research
Methods and Methodologies, and through undertaking a supervised dissertation project.
Assessment Methods: Assessment methods Formal assessment: Learning Outcomes will be assessed via exams and coursework assignments, including essays, case studies and research plans.

Outcome A6 will be especially be assessed via the dissertation.

Informal assessment: Learning Outcomes are also informally assessed by group presentations (esp.

Module BE557 Perspectives on Marketing)

B: Intellectual and cognitive skills

B1 Basic skills in quantitative research
B2 Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
B3 Time management, task prioritisation and working to deadlines
B4 Evaluate the strengths and limitations of different approaches to management and organizational practice.
B5 Developing a critical and reflexive interpretation of the character of management and organizations
Learning Methods: Learning methods Skills B1-B5 are achieved through the directed independent study that students undertake for coursework, and other individually and group-based assigned tasks.

Activities include the reading and critical evaluation of texts of various kinds that are assigned by the lecturer.

Through discussions in lectures and workshops, practical applications of skills B1-B5 will be demonstrated.

Skill B5 is acquired through the work that students undertake for the dissertation.

The dissertation further provides an opportunity for students to acquire skills B1-B4.
Assessment Methods: Assessment methods Formal assessment: Skills B1-B4 are formally assessed via coursework assignments.

The dissertation provides a further opportunity to assess skills B1-B4.

Skill B5 is assessed via the dissertation.

Informal assessment: Skills B1-B4 are informally assessed via oral presentations, whereby students will gain informal feedback on their application of the skills.

C: Practical skills

C1 Basic skills in quantitative research
C2 Ability to work in a team and participating in group work in undertaking research and preparing informal presentations.
C3 Time management, task prioritisation and working to deadlines
C4 Evaluate the strengths and limitations of different approaches to management and organizational practice.
Learning Methods:
Assessment Methods:

D: Key skills

D1 Communicate ideas and arguments in a coherent and effective manner.
D2 Use information technology, such as word processing, spreadsheets, databases, and the web in order to source, download and analyse data.
D3 Basic skills in quantitative research
D4 Basic skills in quantitative research
Learning Methods:
Assessment Methods:


Note

The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Should you have any questions about programme specifications, please contact Course Records, Quality and Academic Development; email: crt@essex.ac.uk.