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Digital Enterprise and Innovation

Course overview

(Postgraduate Certificate) Postgraduate Certificate
Digital Enterprise and Innovation
University of Essex
University of Essex
Centre for Education
Colchester Campus
Postgraduate Certificate
CER N10212

External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment. External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course. They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards. External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.

eNROL, the module enrolment system, is now open until Monday 21 October 2019 8:59AM, for students wishing to make changes to their module options.


Core You must take this module You must pass this module. No failure can be permitted.
Core with Options You can choose which module to study
Compulsory You must take this module There may be limited opportunities to continue on the course/be eligible for the degree if you fail.
Compulsory with Options You can choose which module to study
Optional You can choose which module to study

Year 1 - 2019/20

Exit Award Status
Component Number Module Code Module Title Status Credits PG Diploma PG Certificate
01 PD006-D-FY PD911-7-NP Compulsory 30
02 PD007-D-FY PD912-7-NP Compulsory 30

Exit awards

A module is given one of the following statuses: 'core' – meaning it must be taken and passed; 'compulsory' – meaning it must be taken; or 'optional' – meaning that students can choose the module from a designated list. The rules of assessment may allow for limited condonement of fails in 'compulsory' or 'optional' modules, but 'core' modules cannot be failed. The status of the module may be different in any exit awards which are available for the course. Exam Boards will consider students' eligibility for an exit award if they fail the main award or do not complete their studies.

Programme aims

To equip students with the requisite knowledge, understanding and skills to critically evaluate and implement relevant e-commerce information systems for their business context.

To enable students to creatively identify relevant business, organisational and technological options and appraise potential risks.

To develop students critical understanding of internet marketing, managing change, and managing innovation.

To develop the students' ability to apply knowledge gained to their own business in order to synthesise appropriate approaches to achieve their business goals.

Learning outcomes and learning, teaching and assessment methods

On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:

A: Knowledge and understanding

Learning Methods: Understanding of the learning outcomes in A1-A7 is developed through action learning sets, action research, course readings, lectures, online discussion, online resources, peer review, presentation of research outcomes and work based research.

For formative assessment of A1-A8, students make presentations, write formative reports and give peer reviews.

Understanding of A9 is developed through action learning sets, facilitation of action learning sets, a summative reflective statement and work based action research.
Assessment Methods: For summative assessment A1-A8, students submit an e-commerce innovation analysis and an innovation plan.

For summative assessment of A9, students give and review presentations and write a reflective statement.

B: Intellectual and cognitive skills

Learning Methods: B1, B5, B6: Students evaluate theories relating to business planning and use them to plan or research an e-commerce business strategy for their own business.

B2: Students apply hard and soft systems mythologies to identify e-commerce opportunities and risks and plan change and innovation in an authentic work-based context.

B3: Students participate in action learning sets, presentations, peer review and online discussion.

B4: Students apply action research to address an e-commerce opportunity in the work place.
Assessment Methods: The main assessment methods for intellectual and cognitive skills (B1-B6) B1, B2, B4, B5, B6: Students research business issues and submit an e-commerce innovation analysis and a innovation plan.

B3, B5, B6: Students make presentations and peer reviews and submit a reflective statement on their learning in a group.

C: Practical skills

Learning Methods: Understanding of the skill in C1 is developed through action research, course readings, lectures, online discussion, online resources, peer review, presentation of research outcomes and work based research.

C2 will be developed by listening, negotiating and persuading or influencing others in action learning sets and presentations and peer review.

During action learning sets and work-based project preparation students will develop C3 through self-management, time management and sensitivity to diversity in people in different situations.

During the double units on business research or project management students develop the requisite skills for C4.

Students develop C5 through action learning sets, workshop activities and online materials.
Assessment Methods: The main assessment methods for these practical skills are: C1, C3,C4 C6, C7, C8 and C9 project reports and presentations, C2 presentations and peer review.

C5 is assessed through the summative reflective statements.

D: Key skills

Learning Methods: D1: Students develop skills in communicating information, arguments and ideas effectively through presentations, peer review and final project reports.

D2: Students apply information technology to retrieve information for learning, research and presentation purposes.

D3: Students participate as members of a action learning sets to set and solve business and technical problems.

D4: Students receive formative feedback on their learning and performance through participation in action learning, peer reviews and tutor feedback (both verbal and written).
Assessment Methods: D1 is assessed through presentations and peer reviews.

D2 is assessed through project reports and presentations.

D3, D4 are assessed through peer reviews and the students own reflective statement.


The University makes every effort to ensure that this information on its programme specification is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to courses, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to courses may for example consist of variations to the content and method of delivery of programmes, courses and other services, to discontinue programmes, courses and other services and to merge or combine programmes or courses. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.

Should you have any questions about programme specifications, please contact Course Records, Quality and Academic Development; email: