(BSc) Bachelor of Science
Marketing (Including Year Abroad)
Current
University of Essex
University of Essex
Essex Business School
Southend Campus
Honours Degree
Full-time
Business and Management
BSC N502
08/05/2024
Details
Professional accreditation
None
Admission criteria
- GCSE: Mathematics C/4.
- A-levels: BBB - BBC or 120 - 112 UCAS tariff points from a minimum of 2 full A-levels.
- BTEC: DDM - DMM or 120 - 112 UCAS tariff points from a minimum of the equivalent of 2 full A-levels. The acceptability of BTECs is dependent on subject studied and optional units taken - email ugquery@essex.ac.uk for advice.
- Combined qualifications on the UCAS tariff: 120 - 112 UCAS tariff points from a minimum of 2 full A levels or equivalent. Tariff point offers may be made if you are taking a qualification, or mixture of qualifications, from the list on our undergraduate application information page.
- IB: 30 - 29 points or three Higher Level certificates with 555-554. Our Maths requirement can be met with either: 4 in Standard level Maths; 3 in Higher level Maths; or 4 in IB Middle Years Maths.
- IB Career-related Programme: We consider combinations of IB Diploma Programme courses with BTECs or other qualifications. Advice on acceptability can be provided, email Undergraduate Admissions.
- QAA-approved Access to HE Diploma: 6 level 3 credits at Distinction and 39 level 3 credits at Merit, depending on subject studied - advice on acceptability can be provided, email Undergraduate Admissions.
- T-levels: We consider T-levels on a case-by-case basis, depending on subject studied. The offer for most courses is Distinction overall. Depending on the course applied for there may be additional requirements, which may include a specific grade in the Core.
Contextual Offers:
We are committed to ensuring that all students with the merit and potential to benefit from an Essex education are supported to do so. For October 2024 entry, if you are a home fee paying student residing in the UK you may be eligible for a Contextual Offer of up to two A-level grades, or equivalent, below our standard conditional offer.
Factors we consider:
- Applicants from underrepresented groups
- Applicants progressing from University of Essex Schools Membership schools/colleges
- Applicants who attend a compulsory admissions interview
- Applicants who attend an Offer Holder Day at our Colchester or Southend campus
Our contextual offers policy outlines additional circumstances and eligibility criteria.
For further information about what a contextual offer may look like for your specific qualification profile, email ugquery@essex.ac.uk.
If you haven't got the grades you hoped for, have a non-traditional academic background, are a mature student, or have any questions about eligibility for your course, more information can be found on our undergraduate application information page or get in touch with our Undergraduate Admissions Team.
IELTS (International English Language Testing System) code
English language requirements for applicants whose first language is not English: IELTS 6.0 overall, or specified score in another equivalent test that we accept.
Details of English language requirements, including component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here
If we accept the English component of an international qualification it will be included in the academic levels listed above for the relevant countries.
English language shelf-life
Most English language qualifications have a validity period of 5 years. The validity period of Pearson Test of English, TOEFL and CBSE or CISCE English is 2 years.
If you require a Student visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
Pre-sessional English courses
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
Pending English language qualifications
You don’t need to achieve the required level before making your application, but it will be one of the conditions of your offer.
If you cannot find the qualification that you have achieved or are pending, then please email ugquery@essex.ac.uk
.
Requirements for second and final year entry
Different requirements apply for second and final year entry, and specified component grades are also required for applicants who require a visa to study in the UK. Details of English language requirements, including UK Visas and Immigration minimum component scores, and the tests we accept for applicants who require a Student visa (excluding Nationals of Majority English Speaking Countries) can be found here
Additional Notes
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College
Course qualifiers
A course qualifier is a bracketed addition to your course title to denote a specialisation or pathway that you have achieved via the completion of specific modules during your course. The
specific module requirements for each qualifier title are noted below. Eligibility for any selected qualifier will be determined by the department and confirmed by the final year Board of
Examiners. If the required modules are not successfully completed, your course title will remain as described above without any bracketed addition. Selection of a course qualifier is
optional and student can register preferences or opt-out via Online Module Enrolment (eNROL).
- Applied Data Science: In order to be eligible for the qualifier, you must successfully complete (i.e. pass with a mark of 40 or above) the following modules:
Year Two: At least three of the following: BE216 – (15 credits) International Business Management, BE218 – (15 credits) Business Research Methods, BE220 – (15 credits) Strategic Entrepreneurship, BE223 - (15 credits) Introduction to Business Analytics, BE311 - (15 credits) Corporate Finance, BE313 - (15 credits) Portfolio Analysis, BE424 – (15 credits) Principles of Operations and Supply Chain Management.
Final Year: BE441 – (30 credits) Business Strategy AND at least one of the following: BE141 - (15 credits) Strategic Management Accounting, BE224 - (15 credits) Strategic Operations and Supply Chain, BE225 - (15 credits) Applied Business Analytics and Decision Making, BE228 – (15 credits) Data Mining and Visualisation, BE332 – (15 credits) Options and Futures, BE631 – (15 credits) Risk Management and Financial Institutions.
Students must also have completed and pass one of the following modules (quantitative research methodology and data analysis must be utilised): BE932 – (30 credits) Research Project- Business Administration, BE933 – (30 credits) Research Project- Marketing, BE934 – (30 credits) Research Project- International Business and Entrepreneurship, BE941 – (30 credits) Research Project – International Business and Finance, BE943 – (30 credits) Research Project - Business Administration and Supply Chain Management, BE945 – (30 credits) Research Project – Business and Analytics
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
None
External examiners
Dr Xiaoyue Zhang
Associate professor in tourism marketing
University of Nottingham
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
To obtain the necessary skills and tools for a systematic approach to the function of marketing, and its strategic role in business decision making.
To develop a thorough understanding of marketing principles and their application in different organisational contexts and building a critical awareness of economic, social, technological and ethical context of marketing.
To develop the necessary skills to realise the peculiarities of services and manage marketing operations in different types of service firms.
To acquire the essential skills for identifying and operating the right marketing communications mix to ensure successful marketing of products, services and organisations.
To obtain the essential skills of managing buyer behaviour and relationships in business to consumer and business to business marketing contexts.
To obtain a thorough understanding of the value of market research and customer insights, and acquiring appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues, and use of relevant learning materials.
To acquire analytical, problem-solving, creative and learning skills for developing and marketing new products and services, new businesses, innovative growth of existing organisations.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Basic understanding of theories, policies and practices of business creation and growth (BM 3.4)
A2: Basic understanding of economic principles and theories of the firm
A3: Basic understanding of accounting concepts, the context in which accounting is situated and its function in organisation management (BM 3.4, 3.6, 3.7-FINANCE)
A4: Basic understanding of the marketing concept, process and setting; application of strategic marketing planning and marketing mix for new ventures and small firms (BM 3.5, BM 3.7 MARKETS, CUSTOMERS)
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars.
Directed reading.
Comparative case work in lectures and tutorials.
Individual and group tasks.
Assessment methods
Years 0, 1, 2, and 3:
Written examinations.
Assessed individual and group reports (which may include case study analysis).
Assessed individual essay.
Assessed group presentations.
Individual reflective journal.
Multiple choice class tests.
Class test essay.
B: Intellectual and cognitive skills
B1: Basic understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k)
B2: Critical understanding of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B3: Critical understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B4: Critical understanding of the effective use of independent research from a variety of sources (BM 4.1k).
B5: Basic understanding of contemporary theories and empirical evidence, and use of this understanding to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B6: Basic understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B7: Basic understanding of the ability to undertake independent research from a variety of sources (BM 4.1k)
B8: Effective use of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k)
B9: Effective use of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B10: Effective use of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B11: Effective use of independent research from a variety of sources (BM 4.1k).
B12: Critical understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k);
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 0, 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
C: Practical skills
C1: Record and summarise transactions and other economic events (BM 4.1d)
C2: Identify and retrieve relevant data from variety of sources (BM 4.1k)
C3: Present data using the appropriate form of communication (BM 4.1e, 4.1c)
C4: Forecast short, medium, and long term objectives, opportunities and threats (BM 4.1b, 4.1k)
C5: Prepare financial analysis and projections; analyse, interpret and exrapolate data in relation to business problem and phenomena (BM 4.1d)
Learning methods
Years 0, 1, 2, and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 0, 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
D: Key skills
D1: Communicating in oral and written formats to different audiences in a coherent, cogent and effective manner;
D2: Use of information technologies including word processing, spreadsheets, databases, statistical and web-based packages to read, download, analyse and evaluate different types of data and information
D3: Preparing, manipulating, and presenting numerical data.
D4: Using and applying analytical and creative problem-solving skills.
D5: Understanding and appreciation of different communities of interest, good spoken and written communication skills, empathy and resolution of conflict.
D6: Improving time management, prioritising critical tasks, meeting deadlines, and evaluating self-learning
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 0, 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay