(BSc) Bachelor of Science
Marketing
Current
University of Essex
University of Essex
Essex Business School
Southend Campus
Honours Degree
Full-time
Business and Management
BSC N501
10/05/2023
Details
Professional accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Admission criteria
GCSE: Mathematics C/4
A-levels: ABB
BTEC: DDD, depending on subject studied - advice on acceptability can be provided.
IB: 32 points or three Higher Level certificates with 655. Either must include Standard Level Mathematics grade 4, or a minimum of 3 in Higher Level Mathematics. We will accept grade 4 in either Standard Level Mathematics: Analysis and Approaches or Standard Level Mathematics: Applications and Interpretation.
Maths in the IB is not required if you have already achieved GCSE Maths at grade C/4 or above or 4 in IB Middle Years Maths.
We are also happy to consider a combination of separate IB Diploma Programme Courses (formerly certificates) at both Higher and Standard Level. Exact offer levels will vary depending on the range of subjects being taken at higher and standard level, and the course applied for.
We can also consider combinations with BTECs or other qualifications in the Career-related programme – the acceptability of BTECs and other qualifications depends on the subject studied, advice on acceptability can be provided. Please contact the Undergraduate Admissions Office for more information.
Access to HE Diploma: 15 level 3 credits at Distinction and 30 level 3 credits at Merit, depending on subject studied - advice on acceptability can be provided.
T-levels: Distinction, depending on subject studied - advice on acceptability can be provided.
What if I don’t achieve the grades I hoped?
If your final grades are not as high as you had hoped, the good news is you may still be able to secure a place with us on a course which includes a foundation year. Visit our undergraduate application information page for more details.
What if I have a non-traditional academic background?
Don’t worry. To gain a deeper knowledge of your course suitability, we will look at your educational and employment history, together with your personal statement and reference.
You may be considered for entry into Year 1 of your chosen course. Alternatively, some UK and EU applicants may be considered for Essex Pathways, an additional year of study (known as a foundation year/year 0) helping students gain the necessary skills and knowledge in order to succeed on their chosen course. You can find a list of Essex Pathways courses and entry requirements here
If you are a mature student, further information is here
IELTS (International English Language Testing System) code
English language requirements for applicants whose first language is not English: IELTS 6.0 overall. Different requirements apply for second year entry, and specified component grades are also required for applicants who require a visa to study in the UK.
Other English language qualifications may be acceptable so please contact us for further details. If we accept the English component of an international qualification then it will be included in the information given about the academic levels listed above. Please note that date restrictions may apply to some English language qualifications
If you are an international student requiring a visa to study in the UK please see our immigration webpages for the latest Home Office guidance on English language qualifications.
If you do not meet our IELTS requirements then you may be able to complete a pre-sessional English pathway that enables you to start your course without retaking IELTS.
Additional Notes
If you’re an international student, but do not meet the English language or academic requirements for direct admission to this degree, you could prepare and gain entry through a pathway course. Find out more about opportunities available to you at the University of Essex International College here.
Course qualifiers
None
Rules of assessment
Rules of assessment are the rules, principles and frameworks which the University uses to calculate your course progression and final results.
Additional notes
None
External examiners
Dr Nguyen Khanh Linh Duong
External Examiners provide an independent overview of our courses, offering their expertise and help towards our continual improvement of course content, teaching, learning, and assessment.
External Examiners are normally academics from other higher education institutions, but may be from the industry, business or the profession as appropriate for the course.
They comment on how well courses align with national standards, and on how well the teaching, learning and assessment methods allow students to develop and demonstrate the relevant knowledge and skills needed to achieve their awards.
External Examiners who are responsible for awards are key members of Boards of Examiners. These boards make decisions about student progression within their course and about whether students can receive their final award.
Programme aims
To obtain the necessary skills and tools for a systematic approach to the function of marketing, and its strategic role in business decision making.
To develop a thorough understanding of marketing principles and their application in different organisational contexts and building a critical awareness of economic, social, technological and ethical context of marketing.
To develop the necessary skills to realise the peculiarities of services and manage marketing operations in different types of service firms.
To acquire the essential skills for identifying and operating the right marketing communications mix to ensure successful marketing of products, services and organisations.
To obtain the essential skills of managing buyer behaviour and relationships in business to consumer and business to business marketing contexts.
To obtain a thorough understanding of the value of market research and customer insights, and acquiring appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues, and use of relevant learning materials.
To acquire analytical, problem-solving, creative and learning skills for developing and marketing new products and services, new businesses, innovative growth of existing organisations.
Learning outcomes and learning, teaching and assessment methods
On successful completion of the programme a graduate should demonstrate knowledge and skills as follows:
A: Knowledge and understanding
A1: Basic understanding of theories, policies and practices of business creation and growth (BM 3.4)
A2: Basic understanding of economic principles and theories of the firm
A3: Basic understanding of accounting concepts, the context in which accounting is situated and its function in organisation management (BM 3.4, 3.6, 3.7-FINANCE)
A4: Basic understanding of the marketing concept, process and setting; application of strategic marketing planning and marketing mix for new ventures and small firms (BM 3.5, BM 3.7 MARKETS, CUSTOMERS)
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars.
Directed reading.
Comparative case work in lectures and tutorials.
Individual and group tasks.
Assessment methods
Years 0, 1, 2, and 3:
Written examinations.
Assessed individual and group reports (which may include case study analysis).
Assessed individual essay.
Assessed group presentations.
Individual reflective journal.
Multiple choice class tests.
Class test essay.
B: Intellectual and cognitive skills
B1: Basic understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k)
B2: Critical understanding of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B3: Critical understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B4: Critical understanding of the effective use of independent research from a variety of sources (BM 4.1k).
B5: Basic understanding of contemporary theories and empirical evidence, and use of this understanding to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B6: Basic understanding of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B7: Basic understanding of the ability to undertake independent research from a variety of sources (BM 4.1k)
B8: Effective use of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k)
B9: Effective use of contemporary theories and empirical evidence, to develop an argument (both orally and in writing) and present ideas in a coherent and effective manner (BM 4.1a)
B10: Effective use of numerical (including financial) data analysis and an appreciation of the nature and limitations of basic statistical concepts (BM 4.1b, 4.1d)
B11: Effective use of independent research from a variety of sources (BM 4.1k).
B12: Critical understanding of the abstraction and synthesis of relevant data from a variety of sources (BM 4.1a, 4.1b, 4.1k);
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 0, 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
C: Practical skills
C1: Record and summarise transactions and other economic events (BM 4.1d)
C2: Identify and retrieve relevant data from variety of sources (BM 4.1k)
C3: Present data using the appropriate form of communication (BM 4.1e, 4.1c)
C4: Forecast short, medium, and long term objectives, opportunities and threats (BM 4.1b, 4.1k)
C5: Prepare financial analysis and projections; analyse, interpret and exrapolate data in relation to business problem and phenomena (BM 4.1d)
Learning methods
Years 0, 1, 2, and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 0, 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay
D: Key skills
D1: Communicating in oral and written formats to different audiences in a coherent, cogent and effective manner;
D2: Use of information technologies including word processing, spreadsheets, databases, statistical and web-based packages to read, download, analyse and evaluate different types of data and information
D3: Preparing, manipulating, and presenting numerical data.
D4: Using and applying analytical and creative problem-solving skills.
D5: Understanding and appreciation of different communities of interest, good spoken and written communication skills, empathy and resolution of conflict.
D6: Improving time management, prioritising critical tasks, meeting deadlines, and evaluating self-learning
Learning methods
Years 0, 1, 2 and 3:
Lectures and tutor-led seminars
Directed reading
Comparative case work in lectures and tutorials
Individual and group tasks
Assessment methods
Years 0, 1, 2, and 3:
Written examinations
Assessed individual and group reports (which may include case study analysis)
Assessed individual essay
Assessed group presentations
Individual reflective journal
Multiple choice class tests
Class test essay