Students Staff

University of Essex conference

Essex Business School

Executive Education - Digital Brand Management Programme

Dates: 26 to 27 March 2019

Venue: University of Essex, Colchester Campus

Programme overview

This short course, organised in collaboration with Footprint Digital, offers a strategic outlook for digital brand management. It is particularly useful for those interested in developing an actionable digital marketing strategy.

This programme builds on the latest academic research in the area of digital branding and marketing strategy and exposes you to numerous successful practical tools that will help you design and execute a digital brand management strategy that is unique to your organisation.

It is aimed at:

  • Marketing Managers and Directors
  • Brand Managers and Directors
  • Communications Managers and Directors

Programme aims 

  • Explore and examine the macro-environmental factors that drive today's digital strategy landscape
  • How you can harness the power of digital branding
  • How strategic customer segmentation can help you build a brand positioning plan
  • Build a digital brand management plan that leads to advanced digital campaign management

Programme Directors

Professor Paurav Shukla

Paurav Shukla is Professor of Marketing and Head of the Management and Marketing Group at Essex Business School.

Paurav's career began in industry, and he continues to work hand in hand with industry as a researcher, practitioner and advisor.

He has held academic positions at Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organisations including 7th Sense Consulting (UK and India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

 

 

 

Tom Bowden

As a member of the elite Google Analytics Certified Partner network Tom Bowden and the team at Footprint Digital Ltd help companies make more money online through SEO, PPC and Conversion.

A strong believer that businesses can do better and an advocate for continuous testing, Tom helps companies improve their online experience and increase customer satisfaction.

Tom shares results from the numerous tests he has run and helps you make better decisions to ensure your business thrives online. He has a wealth of experience and has developed global strategies for the likes of Sony, Motorola and Cartoon Network, as well as localised strategies for small and medium sized businesses that are hungry for growth.

Tom was one of the pioneers of the service that is now known as SEO and through 10 years of experience has seen search engines become part of everyday life.

Out of office hours Tom Bowden runs a small UK based charity Building Malawi, an organisation committed to improving opportunities for young people in Malawi.

Pricing

If you wish to pay by invoice or have a promotional code please contact us.

Telephone: 01206 872131

Email: execed@essex.ac.uk

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