Creative Media

The details
Literature, Film, and Theatre Studies
Colchester Campus
Undergraduate: Level 5
Monday 13 January 2025
Friday 21 March 2025
18 March 2022


Requisites for this module



Key module for

BA LP33 Media and Digital Culture,
BA LP33TO Media and Digital Culture,
BA LP34 Media and Digital Culture (including Placement Year),
BA P300 Media and Digital Culture (Including Foundation Year),
BA PL33 Media and Digital Culture (including Year Abroad)

Module description

The web is becoming a defining platform for publications, reading, listening and watching communities, as well as a place for showcasing creative work. This module is an introduction to the creative use of social and multi-media for artistic endeavour, web profiling and critical understanding.

Students will explore creatively and critically the potential of current social and multi-media apps and web platforms, as well actively engage with potential future medias. The module is ideal for poets, writers, filmmakers, theatre makers, and indeed everyone who aims to use web media creatively.

The module will combine theoretical perspectives with practice-based sessions, allowing students to explore web technology in a 'hands on' environment. Seminars will include transmedia storytelling, online cultures, building 'digital estates', web installations, the legalities of web publishing and digital futures.

A central part of the module will be a web project; this individual assignment will be focused in the students' chosen discipline and will explore the potential of the online world for a defined creative output.

Module aims

The aims of this module are to:

1. provide students with a thorough knowledge and understanding of the evolving media landscape
2. enable students to develop a critical perspective on the context and cultural positioning of web-based media
3. foster an understanding of the legal parameters of web-based media

Module learning outcomes

On successful completion of the course, students should have:

1. a critical understanding of developments of a range of web media
2. acquired introductory practical skills necessary to exploit the web potential of their chosen discipline
3. an understanding of the legal constraints of web-based media, including online consent and copyright law
4. knowledge of social media frameworks as a marketing tool in a public forum

Module information

General Reading:

Adams, P. Grouped - How small groups of friends are the key to influence onthe social web, Voices That Matter, New Riders Publishing, Berkley, 2011

Qualman, E. Socialnomics - How social media transforms the way we live and do business, John Wiley and sons, New Jersey, 2011

Rohrs, J.K. Audience - Marketing in the Age of Subscribers, Fans and Followers, John Wiley and sons, New Jersey, 2014

Sachs, J. Winning the Story Wars, Why Those Who Tell - and Live - the Best Stories will Rule the Future, Harvard Business School Publishing, Boston, 2012

Shirky, C. Here Comes Everybody - The Power of Organizing Without Organizations, Penguin Books, London, 2008

Standage, T. Writing on the Wall - Social Media, The First 2000 Years, Bloomsbury, London 2013

Walter, E. The Power of Visual Storytelling - How to Use Visuals, Videos, and Social Media to Market Your Brand, Mcgraw Hill Education, 2014

Learning and teaching methods

Anticipated teaching delivery: Weekly 2-hour seminar


This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Applied Web Project with 1500 word supporting statement     95% 
Practical   Participation    5% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Daniel O'Brien, email:
Dr Daniel O'Brien
LiFTS General Office - email Telephone 01206 872626



External examiner

Dr Andrew Birtwistle
Canterbury Christ Church University
Reader in Film and Sound
Available via Moodle
Of 72 hours, 0 (0%) hours available to students:
72 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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