Module Directory

Introduction to Management and Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare for management and/or marketing courses in subsequent years of a degree.

The aims of this module are:

• To provide grounding in a wide range of management and marketing theories and aspects of management and marketing practice.


• To introduce both the history and the contemporary context of management and marketing.


• To emphasize that management and marketing are multi-faceted and complex activities.


• To demonstrate the relevance of management and marketing to wider society and to consider the ethical issues which relate to both areas.


• To offer students the opportunity to develop the transferable employability skills of critical analysis, problem-solving and effective and appropriate verbal and non-verbal communication through the application of theory to practice, discussion of case studies and actual contemporary issues.


• To prepare students for future study on management and /or marketing courses.

By the end of this module, students will be expected to be able to:

1. To relate principles and concepts to underlying theoretical frameworks and approaches in management and marketing.


2. To demonstrate the ability to discuss a range of management and/or marketing activities and place them in an ethical context.


3. To collect information to inform a choice of solutions to familiar case studies and problems.


4. To analyse and interpret material from case studies relating to management and marketing.


5. To have acquired skills of critical thinking and judgement and the ability to communicate effectively both verbally and in the appropriate forms of writing.

Skills for your professional life (Transferable Skills)

By the end of this module, students will be offered the following transferable skills:

1. To develop your analytical and critical thinking skills by applying management and marketing concepts to explain and evaluate real-world situations.


2. To develop your research skills by searching for real-world data.


3. To enhance public speaking skills by presenting your projects in front of the class.


4. To enhance teamwork skills by working in small groups during seminars.


5. To develop critical thinking skills by debating and discussing contemporary problems in management and marketing during seminars.


6. To develop your personal plan of setting targets, time management, and motivation to undertake coursework assignments and homework.

Syllabus

• Growth mindset and planning your student journey.


• Introduction to Management and Marketing Models of Management,


• Scientific and Rational Goal Models.


• Models of Management


• Human Relations and open systems.


• The Management Environment - internal cultures.


• The Management Environment - external micro-and macro environments.


• International management.


• Corporate Responsibility (mock test).


• Leadership: Trait, behaviour, and sources of power. Online Moodle test.


• Motivation.


• Human Resource Management.


• Communication.


• Managing Diversity. Teams.


• Entrepreneurship, Creativity and Innovation (Mock case study).


• Timed case study. Introduction to Marketing.


• Consumer Buying Behaviour.


• Marketing Research and Consumer Insight.


• Marketing Strategy.


• Segmentation and Targeting (Essay due).


• Branding.Advertising.


• Digital and Social Media Marketing.


• The Social Impacts of Marketing.

Skills for Education for Sustainable Development

The following sustainability elements and topics will be covered in this module:

• The Social Impacts of Marketing (Marketing, Sustainability, Ethics).


• Not for profit Marketing.


• Unsustainable Marketing and Critical Turn.


• Corporate Social Responsibility.


• International Marketing and Cultural Diversity.

This module will be delivered via:

• One 1-hour lecture per week.
• One 2-hour class per week.
• One 1-hour tutorial support per week.

Teaching and learning on Essex Pathways modules offers students the ability to develop the foundation knowledge, skills, and competencies to study at the undergraduate level, through a curriculum that is purposely designed to provide an exceptional learning experience. All teaching, learning and assessment materials will be available via Moodle in a consistent and user-friendly manner.

Lectures will provide coverage of the key ideas, theories and concepts.

In classes, students will have the opportunity to explore the concepts outlined in the lectures in more depth. Students may work individually or in groups on a variety of tasks, such as discussion, problem-solving exercises, practical tasks or presentations.

Learning support

Summarised lecture material is provided using PowerPoint presentations, which are on Moodle, together with a variety of reading materials. 'Listen Again' is also available. Formative tests and resulting feedback will enable students to develop their knowledge and skills.

The Module Leader can also be contacted by e-mail or during academic support hours, which are published on the course Moodle site.