Introduction to Management and Marketing

The details
Essex Pathways
Colchester Campus
Full Year
Foundation/Year Zero: Level 3
Thursday 05 October 2023
Friday 28 June 2024
26 July 2023


Requisites for this module



Key module for

BSC NN42 Accounting and Management (Including Foundation Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BSC N201 Business Management (Including Foundation Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC N2N5 Management and Marketing (Including Foundation Year),
BA L190 Management Economics (Including Foundation Year),
BSC L191 Management Economics (Including Foundation Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
LLB MN03 Law with Business (Including Foundation Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LX10 Business Economics (Including Foundation Year),
BA VV21 Philosophy with Business Management (Including Foundation Year),
BA L934 Global Studies with Business Management (Including Foundation Year),
BSC N358 International Business and Finance (Including Foundation Year),
BSC N358CO International Business and Finance (Including Foundation Year),
BSC N114 Business Administration and Supply Chain Management (including Foundation Year),
BSC N114CO Business Administration and Supply Chain Management (including Foundation Year),
BSC N263 Business and Human Resource Management (including Foundation Year)

Module description

Introduction to Management and Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare for management and/or marketing courses in subsequent years of a degree.

Module aims

The aims of this module are:

  • To provide grounding in a wide range of management and marketing theories and aspects of management and marketing practice.

  • To introduce both the history and the contemporary context of management and marketing.

  • To emphasize that management and marketing are multi-faceted and complex activities.

  • To demonstrate the relevance of management and marketing to wider society and to consider the ethical issues which relate to both areas.

  • To offer students the opportunity to develop the transferable employability skills of critical analysis, problem-solving and effective and appropriate verbal and non-verbal communication through the application of theory to practice, discussion of case studies and actual contemporary issues.

  • To prepare students for future study on management and /or marketing courses.

Module learning outcomes

By the end of this module, students will be expected to be able to:

  1. To relate principles and concepts to underlying theoretical frameworks and approaches in management and marketing.

  2. To demonstrate the ability to discuss a range of management and/or marketing activities and place them in an ethical context.

  3. To collect information to inform a choice of solutions to familiar case studies and problems.

  4. To analyse and interpret material from case studies relating to management and marketing.

  5. To have acquired skills of critical thinking and judgement and the ability to communicate effectively both verbally and in the appropriate forms of writing.

Skills for your professional life (Transferable Skills)

By the end of this module, students will be offered the following transferable skills:

  1. To develop your analytical and critical thinking skills by applying management and marketing concepts to explain and evaluate real-world situations.

  2. To develop your research skills by searching for real-world data.

  3. To enhance public speaking skills by presenting your projects in front of the class.

  4. To enhance teamwork skills by working in small groups during seminars.

  5. To develop critical thinking skills by debating and discussing contemporary problems in management and marketing during seminars.

  6. To develop your personal plan of setting targets, time management, and motivation to undertake coursework assignments and homework.

Module information


  • Growth mindset and planning your student journey.

  • Introduction to Management and Marketing Models of Management,

  • Scientific and Rational Goal Models.

  • Models of Management

  • Human Relations and open systems.

  • The Management Environment - internal cultures.

  • The Management Environment - external micro-and macro environments.

  • International management.

  • Corporate Responsibility (mock test).

  • Leadership: Trait, behaviour, and sources of power. Online Moodle test.

  • Motivation.

  • Human Resource Management.

  • Communication.

  • Managing Diversity. Teams.

  • Entrepreneurship, Creativity and Innovation (Mock case study).

  • Timed case study. Introduction to Marketing.

  • Consumer Buying Behaviour.

  • Marketing Research and Consumer Insight.

  • Marketing Strategy.

  • Segmentation and Targeting (Essay due).

  • Branding.Advertising.

  • Digital and Social Media Marketing.

  • The Social Impacts of Marketing.

Skills for Education for Sustainable Development

The following sustainability elements and topics will be covered in this module:

  • The Social Impacts of Marketing (Marketing, Sustainability, Ethics).

  • Not for profit Marketing.

  • Unsustainable Marketing and Critical Turn.

  • Corporate Social Responsibility.

  • International Marketing and Cultural Diversity.

Learning and teaching methods

This module will be delivered via:

  • One 1-hour lecture per week.
  • One 2-hour class per week.
  • One 1-hour tutorial support per week.

Teaching and learning on Essex Pathways modules offers students the ability to develop the foundation knowledge, skills, and competencies to study at the undergraduate level, through a curriculum that is purposely designed to provide an exceptional learning experience. All teaching, learning and assessment materials will be available via Moodle in a consistent and user-friendly manner.

Lectures will provide coverage of the key ideas, theories and concepts.

In classes, students will have the opportunity to explore the concepts outlined in the lectures in more depth. Students may work individually or in groups on a variety of tasks, such as discussion, problem-solving exercises, practical tasks or presentations.

Learning support

Summarised lecture material is provided using PowerPoint presentations, which are on Moodle, together with a variety of reading materials. 'Listen Again' is also available. Formative tests and resulting feedback will enable students to develop their knowledge and skills.

The Module Leader can also be contacted by e-mail or during academic support hours, which are published on the course Moodle site.


The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   IA122 In-person, Open Book (restricted) Test 1    20% 
Coursework   Remote Open Book (unrestricted) Case Study - week 19    30% 
Coursework   Marketing Project    50% 

Additional coursework information

Formative assessment

  • Students will be required to submit a mock test during the Autumn Term. This will not be graded, but feedback and guidance given.
  • During the Spring term, we will work on our small business local idea and implement the marketing mix. This will give students an opportunity to practice for their marketing project. There will also be a mock in-class case study exercise in the Spring Term.
  • Summative assessment
  • A 1.5-hour in-person, open book (restricted) Moodle test in management with multiple-choice questions and some questions requiring short written answers. This will be based on material previously learned in the module. Fifty multiple-choice questions will consist of four possible alternative answers, each with one possible correct answer and will be worth one mark each. Open-ended questions will require a brief (paragraph) analysis or explanation of a theory or management term.
  • A 2-hour remote open book (unrestricted) case study submitted on Faser based on a theory covered previously in the module. Students will apply a known theory to an unseen case study and analyse the results.
  • A marketing project of 1,500 words written in a formal, academic style which will be an extended analysis and discussion of a marketing topic or theory, linked to specific, practical examples.

Reassessment strategy

  • Failed coursework - resubmit a piece of coursework (1,500 words) which will be marked as 100% of the new module mark. The reassessment task will enable the relevant learning outcomes to be met.

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Maja Pulic
Helen Hearn (hhearn@essex.ac.uk or 01206 872842)



External examiner

Miss Jan O'Driscoll
University of Chester
Dean of Lifelong Learning and Director of Foundation Years
Available via Moodle
Of 3774 hours, 80 (2.1%) hours available to students:
3694 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Pathways

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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