EG451-6-FY-CO:
Events Project

The details
2019/20
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 03 October 2019
Friday 26 June 2020
30
16 April 2019

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BA N8N6 Events Management with Hospitality,
BA N8N6SS Events Management with Hospitality,
BA N8N6TE Events Management with Hospitality,
BA N8N6TU Events Management with Hospitality

Module description

This unit is linked to all other areas of the programme in that prior study and Wivenhoe House Hotel experience underpin the students' expertise and ability to complete the Project.

During Level 6, the Event Project draws upon new competencies being developed simultaneously through other Level 6 units such as Event Operations, Industry Context and Customer Experience. It involves planning and running an event within the Wivenhoe House or other external venues.

Module aims

This module aims to enable you to:
1. Critically analyse the body of knowledge appropriate to the project brief to synthesise potential solutions to meet client requirements appropriate to the context within which this knowledge will be applied.
- Sourcing and managing information, research methods, analyzing research findings, proposing and justifying conclusions, recommendation and solutions;
- Managing the client relationship;
- Project management skills;
- Risk management and logistical planning;
- Event scheduling and time management;
- Forecasting and capacity management.

2. Conduct a professional presentation to the client, covering the marketing, sales and operational planning for the event, listening to and dealing with questions in a responsive and sensitive manner.
- Client/consultant relationship;
- Presentation and communication skills.

3. Critically analyse the success of the event, to pre-determined and agreed parameters from the client, operationally and in terms of guest satisfaction.
- Target setting and measurement;
- Benchmarking of business KPIs and performance measures;
- Customer satisfaction measures;
- Sustainability and ecological impact analysis;
- Estimating the Return of Investment from events.

4. Work effectively as part of a team, recognising and supporting the needs of the group, taking a lead role if appropriate and managing conflict.
- Team working and group dynamics.

Module learning outcomes

At the conclusion of this module you should be able to:
1. Develop a proposal to meet client requirements so as to be able to implement a commercial event using the Wivenhoe House or other venue.
2. Conduct a professional presentation to the client, covering the marketing, sales and operational planning for the event, listening to and dealing with questions in a responsive and sensitive manner.
3. Critically analyse the success of the event, to pre-determined and agreed parameters from the client, operationally and in terms of guest satisfaction.
4. Work effectively as part of a team, recognising and supporting the needs of the group, taking a lead role if appropriate and managing conflict.

Module information

No additional information available.

Learning and teaching methods

Learning and teaching can take place in selected practical areas of the Wivenhoe House Hotel supported by the academic and professional practitioner’s feedback and expertise. Wivenhoe House Hotel will be used to contextualize theory and illustrate practice. Group and /or individual tutorials will be used to support the development of the work based portfolio.

Bibliography

This module does not appear to have a published bibliography.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework Individual Report 75%
Coursework Group Presentation 25%

Overall assessment

Coursework Exam
100% 0%

Reassessment

Coursework Exam
100% 0%
Module supervisor and teaching staff
Philip Berners
Edge Hotel School, ehs@essex.ac.uk

 

Availability
No
No
No

External examiner

Dr David Graham
Sheffield Hallam University
Principal Lecturer - Hospitality Management ext. 6090
Resources
Available via Moodle
Of 36 hours, 0 (0%) hours available to students:
0 hours not recorded due to service coverage or fault;
36 hours not recorded due to opt-out by lecturer(s).

 

Further information
Edge Hotel School

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