EG105-6-FY-CO:
Industry Context 3
2023/24
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 05 October 2023
Friday 28 June 2024
15
26 September 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N863JD Hotel Management,
BA N863OS Hotel Management,
BA NV62JS Hotel Management
You will analyse the strategic implications of managing within dynamic industry environments and evaluate the necessary theories, tools and skills needed to develop realistic, coherent and effective business strategy. You will analyse the nature of change and change management strategies within the industry with consideration for innovation. You will evaluate the important role technology is playing in regards to strategy, change and innovation within the industry.
This module aims to enable you to:
1. Critically evaluate business assessment models and concepts in auditing the external environment.
- Develop an understanding of; the strategic management process and strategies and the macro-environment;
- Porter’s Five Forces Model as an analytical tool;
- Strategy, tactics and operations eg. Corporate growth strategies, Cost advantage and differentiation strategies, Value chain analysis and competitor analysis, Best value strategy;
- Competitor analysis.
2. Demonstrate a critical understanding of strategic vision and missions for directing hospitality organisations.
- Developing a strategic vision; the process and implications;
- Mission, vision statements and core values within the industry.
3. Critically analyse change management strategies within the contemporary hotel and hospitality industry.
- Stages of adoption of innovation;
- Concept of organisational development – transformation, creativity and innovation and competitive advantage; learning organisations;
- Strategic implications of and forces driving organisational change;
- Barriers and resistance to change;
- The nature of organisation change;
- Imperatives and impetus for change;
- Change management techniques and outcomes.
4. Critically assess the role of technology within the contemporary hotel and hospitality industry.
- Role of technology systems, design and products that is influencing the contemporary hotel and hospitality industry eg. PMS, technology for the accommodation product/service and the Food & Beverage product/service.
At the conclusion of this module you should be able to:
1. Critically evaluate business assessment models and concepts in auditing the external environment.
2. Demonstrate a critical understanding of strategic vision and missions for directing hospitality organisations.
3. Critically analyse change management strategies within the contemporary hotel and hospitality industry.
4. Critically assess the role of technology within the contemporary hotel and hospitality industry.
No additional information available.
Learning and teaching will take the shape of either classroom based or online lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Presentation |
|
|
| Coursework |
Individual Report |
|
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Mostafa Marghany, email: mostafa.marghany@essex.ac.uk.
Jenny Kaye
Edge Hotel School, ehs@essex.ac.uk
No
No
No
Available via Moodle
Of 14 hours, 14 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
Edge Hotel School
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