EG100-4-FY-CO:
Industry Context 1

The details
2019/20
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 03 October 2019
Friday 26 June 2020
15
12 April 2019

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BA N8N6 Events Management with Hospitality,
BA N8N6SS Events Management with Hospitality,
FDA N6N8SS Events Management with Hospitality

Module description

This module will enable you to appreciate the history and culture of the event and hospitality industry and to understand the factors in the external environment, which influenced the emergence of the important and diverse industry of today. The module will explain the economic profile of the industry and the issues and trends which continue to provide challenges e.g. skills gaps, proliferation of small businesses. You will be encouraged to monitor developments in the industry as it continues to change and progress, while taking an active part in the industry activities.

Module aims

This module aims to enable you to:
1. Demonstrate an understanding of the profile, characteristics, size and structure of the event and hospitality industry.
- Size of the UK industry;
- Turnover, number of outlets, numbers employed, economic value of industry; diversity of the industry e.g. products and services, type of customer, ownership;
- History of the industry and significant people in its development as an international business e.g. Baxter Storey, Compass Group Catering.

2. Have an understanding of different types of business enterprise and the legal and regulatory framework that impacts on event and hospitality businesses.
- Characteristics and trends – predominantly SMEs, part-time-staff, young age profile, wage issues, inconsistent industry approach to training;
- Types of business enterprise e.g. sole trader, partnership, limited liability companies.

3. Show knowledge and understanding of supply and demand economics related to the event and hospitality industry.
- Organisations and markets (guests) – issues of demand and supply.

4. Consider and interpret the issues currently challenging the event and hospitality industry.
- Understand the main components of the external event and hospitality business
environment and the importance of continuous scanning in order to identify changes likely to impact upon it;
- External factors impacting on event and hospitality businesses e.g. socio-cultural, economic, political, technological, environmental, local, regional and global influences.

Module learning outcomes

At the conclusion of this module you should be able to:
1. Demonstrate an understanding of the profile, characteristics, size and structure of the event and hospitality industry;
2. Have an understanding of different types of business enterprise and the legal and regulatory framework that impacts on event and hospitality businesses;
3. Show knowledge and understanding of supply and demand economics related to the event and hospitality industry;
4. Consider and interpret the issues currently challenging the event and hospitality industry.

Module information

No additional information available.

Learning and teaching methods

Learning and teaching will take the shape of professional practice supported by lectures and tutor led seminars and Wivenhoe House will be used to contextualize theory and illustrate practice.

Bibliography

This module does not appear to have a published bibliography.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework Individual Report 06/12/2019
Written Exam Exam

Overall assessment

Coursework Exam
100% 0%

Reassessment

Coursework Exam
100% 0%
Module supervisor and teaching staff
Jenny Kaye
Edge Hotel School, ehs@essex.ac.uk

 

Availability
No
No
No

External examiner

Dr David Graham
Sheffield Hallam University
Principal Lecturer - Hospitality Management ext. 6090
Resources
Available via Moodle
Of 32 hours, 30 (93.8%) hours available to students:
2 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).

 

Further information
Edge Hotel School

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