Market Structure and Strategic Behaviour

The details
Colchester Campus
Undergraduate: Level 6
Thursday 03 October 2019
Saturday 14 December 2019
20 September 2019


Requisites for this module



Key module for

BA L100JK Economics,
BA L100SK Economics,
BSC L101SK Economics,
BA 9L11 Management Economics (Including Placement Year),
BA L108 Management Economics,
BA L108JK Management Economics,
BA L190 Management Economics (Including Foundation Year),
BA L192 Management Economics (Including Year Abroad),
BSC 5M00 Management Economics (Including Placement Year),
BSC L109 Management Economics,
BSC L191 Management Economics (Including Foundation Year),
BSC L193 Management Economics (Including Year Abroad)

Module description

This module examines strategic interaction among firms. We focus on understanding how firms make decisions and the implications of those decisions for market outcomes like prices, quantities, the type of products offered, market structure and social welfare.

The module starts with a review of elementary non-cooperative game theory. It then moves on to the analysis of firm behaviour in oligopolistic industries.

Throughout the module the emphasis will be on understanding how the theoretical tools can be used to analyse real world issues. The theory will be confronted against empirical evidence, and its implications for competition policy and business strategy will be discussed.

Module aims

The module aims to give students a good understanding of the main economic forces behind strategic behaviour in oligopolistic markets.

Module learning outcomes

Upon completion of this module, students will have an appreciation of the role of game theory in understanding price and non-price competition among firms. Finally, students will learn to adapt economic models to particular challenges such as business strategy and competition and industrial policy.

Module information

No additional information available.

Learning and teaching methods

One two-hour lecture and a one-hour class per week in one term.


  • Cabral, Luís M. B. (2017) Introduction to industrial organization, Cambridge, Massachusetts: The MIT Press.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Written Exam EC366 Test
Exam 120 minutes during Summer (Main Period) (Main)

Overall assessment

Coursework Exam
50% 50%


Coursework Exam
50% 50%
Module supervisor and teaching staff
Lectures & classes: Zeina Alsharkas
For further information, send an email message to



External examiner

Dr Hui Pan
Coventry University
Senior Lecturer
Available via Moodle
Of 32 hours, 30 (93.8%) hours available to students:
2 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information

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