Management of New Technology
Undergraduate: Level 6
Monday 15 January 2024
Friday 22 March 2024
16 August 2023
Requisites for this module
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year),
BA LX10 Business Economics (Including Foundation Year)
The module investigates important economic issues facing firms that compete in high technology industries such as computers, electronics, telecommunications and pharmaceuticals. The course emphasises how new technological knowledge is created, copied, protected, bought and sold in order to acquire sustainable competitive advantage. Attention is paid to the interaction between the management of technology and the overall competitive strategies of the firm, as well as to some institutional agents, like Science Parks, supporting innovation, technology transfer and adoption. While mainly deploying the standard methodology of economics, the course often takes the perspective of the firm and asks which strategies are likely to improve its profitability, in both the long and short run. This approach is reinforced by the use of case studies illustrating the type of technological decisions facing managers in a variety of industries.
The aim of this module is:
- To develop the basic economic tools (theory and empirical) to understand the behaviour of firms that compete in highly technological industries such as computers, electronics, telecommunications and pharmaceuticals.
By the end of this module, students will be expected to:
- Have an understanding of the application of economics model-building methodology to the challenges of management of technology.
- Formulate a general conceptualization of the process of creating, developing and diffusing new technologies.
- Have developed an understanding of the challenges to public policy in this area.
- Develop and demonstrate their written communication skills by completing the term paper for the course.
The module provides students with the following employability skills:
- Academic skills (literacy, numeracy, ICT skills, communication skills) are enhanced through essay writing, mathematical problem solving and the use of ICT equipment.
- Students are encouraged to carry out research and information gathering for term papers and as background reading.
- External awareness is promoted through real world case studies.
- Personal development planning (target setting and time management) is also promoted.
No additional information available.
The module will be delivered via:
- One 2-hour Lecture per week, some of the contact hours may be used for classes.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
|Coursework / exam
||Main exam: In-Person, Open Book, 120 minutes during Summer (Main Period)
||Reassessment Main exam: In-Person, Open Book, 120 minutes during September (Reassessment Period)
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Module supervisor and teaching staff
Dr Emma Duchini, email: email@example.com.
Lectures: Dr Emma Duchini
For further information, send an email message to ueco (Non essex users should add @essex.ac.uk to create the full email address)
Dr Giancarlo Ianulardo
University of Exeter Business School
Lecturer in Economics
Available via Moodle
Of 20 hours, 20 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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