EC261-5-SP-CO:
Management of New Technology

The details
2019/20
Economics
Colchester Campus
Spring
Undergraduate: Level 5
Current
Monday 13 January 2020
Friday 20 March 2020
15
14 October 2019

 

Requisites for this module
EC111 or IA151 or IA153
(none)
(none)
(none)

 

(none)

Key module for

BA 9L11 Management Economics (Including Placement Year),
BA L108 Management Economics,
BA L190 Management Economics (Including Foundation Year),
BA L192 Management Economics (Including Year Abroad),
BSC 5M00 Management Economics (Including Placement Year),
BSC L109 Management Economics,
BSC L191 Management Economics (Including Foundation Year),
BSC L193 Management Economics (Including Year Abroad),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year)

Module description

The module investigates important economic issues facing firms that compete in high technology industries such as computers, electronics, telecommunications and pharmaceuticals. The course emphasizes how new technological knowledge is created, copied, protected, bought and sold in order to acquire sustainable competitive advantage.

Attention is paid to the interaction between the management of technology and the overall competitive strategies of the firm, as well as to some institutional agents, like Science Parks, supporting innovation, technology transfer and adoption. While mainly deploying the standard methodology of economics, the course often takes the perspective of the firm and asks which strategies are likely to improve its profitability, in both the long and short run. This approach is reinforced by the use of case studies illustrating the type of technological decisions facing managers in a variety of industries.

Module aims

This module aims to develop the basic economic tools (theory and empirical) to understand the behaviour of firms that compete in highly technological industries such as computers, electronics, telecommunications and pharmaceuticals.

Module learning outcomes

At the completion of this course, students will have acquired an understanding of the application of economics model-building methodology to the challenges of management of technology. Further, students should be able to formulate a general conceptualization of the process of creating, developing and diffusing new technologies. Students will have developed an understanding of the challenges to public policy in this area. Finally, students will develop and demonstrate their written communication skills by completing the term paper for the course.

The module provides students with the following employability skills. Academic skills (literacy, numeracy, ICT skills, communication skills) are enhanced through essay writing, mathematical problem solving and the use of ICT equipment. Students are encouraged to carry out research and information gathering for term papers and as background reading. External awareness is promoted through real world case studies. Personal development planning (target setting and time management) is also promoted.

Module information

No additional information available.

Learning and teaching methods

One 2-hour Lecture per week, some of the contact hours may be used for classes

Bibliography

This module does not appear to have any essential texts. To see non-essential items, please refer to the module's reading list.

Overall assessment

Coursework Exam
50% 50%

Reassessment

Coursework Exam
50% 50%
Module supervisor and teaching staff
Lectures: I. Widiarto
For further information, send an email message to ueco (Non essex users should add @essex.ac.uk to create the full email address)

 

Availability
Yes
Yes
No

External examiner

Dr Hui Pan
Coventry University
Senior Lecturer
Resources
Available via Moodle
Of 22 hours, 22 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).

 

Further information
Economics

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