Graphic and Web Design

The details
East 15 Acting School
Southend Campus
Full Year
Undergraduate: Level 4
Thursday 03 October 2024
Friday 27 June 2025
25 May 2023


Requisites for this module



Key module for

BA W900 Creative Producing (Theatre and Short Film),
BA W900MV Creative Producing (Theatre and Short Film)

Module description

Students will learn about the evolution of digital media forms from a technical and design perspective, developing their knowledge of technical and practical considerations relating to various digital media.

With a focus on creative processes, students will build an understanding of the various uses and applications of digital media. Students will be introduced to graphics, poster design, web design, and video art skills, and will integrate practical technological skills with critical thinking.

Module aims

The aims of this module are:

  • To equip students with the basic skills of graphic design.

  • To equip students with the basic skills of web design.

  • To develop students’ knowledge of the core principles of design within a marketing and promotional context.

  • To develop students’ understanding of digital design software.

Module learning outcomes

By the end of this module, students will be expected to be able to: 

  1. Develop an understanding of the principles and terminology of the online world and digital media.

  2. Produce basic web pages that integrate text and graphics using standard web editing tools.

  3. Build knowledge of how to create and manipulate graphics using relevant software.

  4. Develop knowledge of the fundamental principles of graphic design and how to create an impactful poster.

Module information


  • Understanding digital arts in the online world.

  • Software and tools for graphics and web design.

  • Digital design principles for use in marketing

  • Digital arts in context.

  • Case studies and critical approaches to analysis.

  • Creating and using graphics for contextual application (e.g. use online, for poster design, marketing, use in film, use in print etc).

  • Refining and integrating digital media.

Learning and teaching methods

This module will be delivered via:

  • One 2-hour seminar per week with additional independent study requirements.


This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff



External examiner

No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.


Further information
East 15 Acting School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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