Essex Business School
Postgraduate: Level 7
Thursday 03 October 2019
Friday 26 June 2020
15 October 2019
Requisites for this module
MSC N30212 Finance and Management,
MSC N30224 Finance and Management,
MSC N20012 Management,
MSC N20024 Management,
MSC N2E112 Management (International),
MSC N2E124 Management (International),
MSC N2E212 Management (Marketing),
MSC N2E224 Management (Marketing),
MSC N2E312 Management (Leadership),
MSC N2E324 Management (Leadership),
MSC N2E412 Management (Advertising and Corporate Communications),
MSC N2E424 Management (Advertising and Corporate Communications)
The module consists of two main parts:
1. A formally taught 'research methods' module, in the Spring term, consisting of five timetabled lectures and five timetabled seminars;
2. A supervised dissertation, starting in the Summer term and continuing into the Summer vacation.
The module introduces students to the methodology and methods of research in the field of Management and Marketing. Students will become acquainted with some of the philosophical issues associated with research and develop an understanding of different approaches to research design, data collection, and analysis. The module explores a variety of quantitative and qualitative methods, utilising case studies to illustrate the suitability of these methods for research projects. The ethical questions raised by research are explored.
During the supervised project you will undertake secondary or case study research.
Practical aspects of the research process are examined including the skills required to evaluate published research, organise and undertake a research project within the body of relevant knowledge, and make practical and actionable recommendations.
This module is designed to provide students with the necessary guidance to undertake, with guidance, independent research in the fields of Management and Marketing.
On successful completion of the module, students should be able to:
1. Appreciate the ways in which management and marketing research is located in the broader corpus of the social sciences;
2. Demonstrate a critical understanding of the principles and techniques of research design and method;
3. Identify, evaluate, and apply a range of research methods;
4. Undertake a systematic analysis of quantitative and/or qualitative data and present the results in a clear and consistent format.
No additional information available.
The taught part of the module will be delivered in the Spring term, in five 3-hour lectures that will give an overview of the key themes that are designed to facilitate your own independent thinking. There will also be five 2-hour seminars to provide in-depth work and additional guidance on the development of your coursework.
During the Summer term through to the end of your course (September 2020) you will undertake a research project, typically a secondary analysis of existing data.
Each of the lecturers has academic support hours every week, which you can find on the EBS PGT Moodle page. During these academic support hours, you will be welcome to come and discuss various aspects of the module or your assessment.
This module does not appear to have a published bibliography.
Assessment items, weightings and deadlines
|Coursework / exam
||Reflection on Research Question
100 per cent Coursework Mark
100 per cent Coursework Mark
Module supervisor and teaching staff
Simon Carmel, Neeru Malhotra, Sandra Moog, Beatrice Piccoli
Dr Hsiao-Pei Yang
Senior Lecturer in Marketing
Dr Katarzyna Zdunczyk
University of Surrey
Senior Teaching Fellow, Deputy Head of Postgraduate Programmes
Available via Moodle
Of 89 hours, 88 (98.9%) hours available to students:
1 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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