BE938-6-FY-CO:
Independent Study Project: Management/Marketing
2018/19
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 04 October 2018
Friday 28 June 2019
15
-
Requisites for this module
(BE400 or BE410 or BE511) and (BE425 or BE930)
(none)
(none)
(none)
(none)
BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year)
This module seeks to bring together the knowledge and understanding you have gained during the Business Management, Management and Marketing, and Business Management and/with Modern Languages degree courses. It will enable you to apply and integrate your research skills by critically investigating a contemporary issue in business, management or marketing.
Module Aims
This Final Year Project module aims to enable you to develop a deep understanding of a business, marketing, or management issue of interest. It will rely on the knowledge and skills imparted in core and compulsory modules and reinforce the research-led environment that is a hallmark of Essex graduates. The Final Year Project provides the opportunity for you as a final year student to analyse a range of literature, documentary evidence and/or other available primary source material, to demonstrate a critical understanding of the issues facing businesses and society in the world today.
Learning Outcomes
By the end of this module, you should be able to:
1. identify, plan, organise and pursue a research-based project or study.
2. demonstrate the capacity to exercise a range of research and transferable skills and methods in order to produce a research-led report.
3. analyse and reflect critically on theories and/or conceptual/analytical frameworks in addressing real-life management, marketing or business problems.
4. demonstrate a series of transferable skills including those related to accessing documentary evidence, academic research evidence and data from primary sources
5. demonstrate an ability to synthesise and critique knowledge from a variety of sources.
6. communicate effectively findings and analysis, and generate appropriate recommendations.
Skills for Your Professional Life (Transferable Skills)
On completion of this module, you should have enhanced the following key professional and transferable skills:
1. Written Communication – through the preparation of a final report
2. Research Skills – through the retrieval, evaluation and synthesis of published academic research and commercial and professional literature
3. Critical Thinking – through the evaluation and critique of published academic, commercial and professional literature
4. Digital and Technical Fluency – through the use of internet and electronic database searches to obtain published academic research and commercial and professional literature; or through research into on-line communities, for example
5. Innovation and Curiosity – through the development of a research question and awareness of the academic process
6. Data and Analytics – through the evaluation of published research
7. Personal Brand – through the development of all these skills to enhance your curriculum vitae
8. Commercial Awareness – through the evaluation and critique of professional and commercial literature
No information available.
No information available.
EBS Student Services
ebshelp-col@essex.ac.uk
The module consists of two lectures, one in each term, and two Autumn Term group meetings on the processes of conducting and completing the Final Year Project, including, in particular, detailed advice on the structure of the coursework assignments, including the sections of the final report (the dissertation). Each project is different, however, and has its own, project specific requirements.
You will also have two Spring Term supervisory sessions of 30 minutes with your supervisor
This module does not appear to have a published bibliography.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Annotated Bibliography |
|
15% |
| Coursework |
Process Journal 1 |
|
10% |
| Coursework |
Individual Project |
|
65% |
| Coursework |
Process Journal 2 |
|
10% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
No
No
No
Mr Ben Lowe
University of Kent
Professor of Marketing
Prof Simon Lilley
University of Lincoln
Professor
Available via Moodle
Of 69 hours, 53 (76.8%) hours available to students:
4 hours not recorded due to service coverage or fault;
12 hours not recorded due to opt-out by lecturer(s).
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