BE938-6-FY-CO:
Independent Study Project: Management/Marketing

The details
2019/20
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 03 October 2019
Friday 26 June 2020
15
09 October 2019

 

Requisites for this module
(BE400 or BE410 or BE511) and (BE425 or BE930)
(none)
(none)
(none)

 

(none)

Key module for

BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year)

Module description

This module seeks to bring together the knowledge and understanding you have gained during the Business Management, Management and Marketing, and Business Management and/with Modern Languages degree courses. It will enable you to apply and integrate your research skills by critically investigating a contemporary issue in business, management or marketing.

Module aims

This Final Year Project module aims to enable you to develop a deep understanding of a business, marketing, or management issue of interest. It will rely on the knowledge and skills imparted in core and compulsory modules and reinforce the research-led environment that is a hallmark of Essex graduates. The Final Year Project provides the opportunity for you as a final year student to analyse a range of literature, documentary evidence and/or other available primary source material, to demonstrate a critical understanding of the issues facing businesses and society in the world today.

Module learning outcomes

By the end of this module, you should be able to:

1. identify, plan, organise and pursue a research-based project or study.
2. demonstrate the capacity to exercise a range of research and transferable skills and methods in order to produce a research-led report.
3. analyse and reflect critically on theories and/or conceptual/analytical frameworks in addressing real-life management, marketing or business problems.
4. demonstrate a series of transferable skills including those related to accessing documentary evidence, academic research evidence and data from primary sources
5. demonstrate an ability to synthesise and critique knowledge from a variety of sources.
6. communicate effectively findings and analysis, and generate appropriate recommendations.

On completion of this module, you should have enhanced the following key professional and transferable skills:

1. Written Communication – through the preparation of a final report
2. Research Skills – through the retrieval, evaluation and synthesis of published academic research and commercial and professional literature
3. Critical Thinking – through the evaluation and critique of published academic, commercial and professional literature
4. Digital and Technical Fluency – through the use of internet and electronic database searches to obtain published academic research and commercial and professional literature; or through research into on-line communities, for example
5. Innovation and Curiosity – through the development of a research question and awareness of the academic process
6. Data and Analytics – through the evaluation of published research
7. Personal Brand – through the development of all these skills to enhance your curriculum vitae
8. Commercial Awareness – through the evaluation and critique of professional and commercial literature

Module information

No additional information available.

Learning and teaching methods

The module consists of three lectures, two in Autumn Term and one in Spring Term, and two Autumn Term group meetings on the processes of conducting and completing the Final Year Project. The Spring Term lecture includes, in particular, detailed advice on the structure and sections of the final report (the dissertation). Each project is different, however, and has its own, project specific requirements. You will also have two Spring Term supervisory sessions of 30 minutes with your supervisor, who will also read and comment on one draft of the final report. Typically, meetings would be arranged for the following milestones: - Group meeting to discuss your topic and the development of your emerging research proposal. - Group meeting to discuss operationalising your proposal, and in particular looking ahead to your data collection and analysis activity. - Individual meeting to discuss progress with data analysis and the writing process. - Individual meeting to discuss the draft.

Bibliography

  • Gray, David E. (2018) Doing research in the real world, London: SAGE Publications.
  • Booth, Wayne C.; Colomb, Gregory G.; Williams, Joseph M.; Bizup, Joseph; FitzGerald, William T. (2016) The craft of research, Chicago: The University of Chicago Press. vol. Chicago guides to writing, editing, and publishing
  • Booth, Wayne C.; Colomb, Gregory G.; Williams, Joseph M. (c2008) The craft of research, Chicago: University of Chicago Press.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework RESEARCH PROPOSAL 15/11/2019 30%
Coursework CAPSTONE PROJECT 20/03/2020 70%

Overall assessment

Coursework Exam
100% 0%

Reassessment

Coursework Exam
100% 0%
Module supervisor and teaching staff
Maria Hudson, Casper Hoedemaekers, Huiyan Fu, Sandra Moog, Ed Barrett, Tony Holt, Paul Kelly, Peter Bloom, Hesam Dehghan Nayeri, Nicholas Beuret, James Fowler, Simon Carmel, Hongfei Liu, Amir Homayounfard, Juneho Um, Ceri Watkins, Amon Barros
mhudson@essex.ac.uk

 

Availability
No
No
No

External examiner

Mr Ben Lowe
University of Kent
Professor of Marketing
Prof Simon Lilley
University of Leicester
Professor
Dr Natalia Slutskaya
University of Sussex
Senior Lecturer
Resources
Available via Moodle
Of 63 hours, 63 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).

 

Further information
Essex Business School

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