Essex Business School
Postgraduate: Level 7
Monday 20 April 2020
Friday 26 June 2020
11 October 2019
Requisites for this module
MBA N20012 The Essex MBA,
MBA N20E24 The Essex Executive MBA,
MBA N20E36 The Essex Executive MBA
This capstone business planning and management module brings together Strategy, Marketing, Accounting, and Entrepreneurship by challenging the students to create and implement in a simulated environment, a plan for their own business. Operating in groups, students prepare a business plan, present the plan and seek funding by a making pitch for funding. Taking on roles such as Finance or Marketing Director the students will implement their business idea, devising marketing plans and operating models and are given a platform on which to put into practice many taught elements of the course.
The aim of the module is to confirm the learning of previous modules by putting them into practice in a simulated business environment.
On successful completion of the module, students will be able to:
1. Evaluate a business opportunity and propose a solution.
2. Construct an initial business plan, including strategy, marketing, finances and accounts
3. Adapt the initial business plan in line with changing events.
No additional information available.
This is a simulation based exercise that allows students to apply learnings from previous modules. There will be briefings which may recap previous modules but the majority of the learning will be through discussion in groups and the application of prior knowledge to the simulated environment. There will be a mixture of lectures, seminars and workshops that together constitute 30 contact hours.
This module does not appear to have any essential texts. To see non-essential items, please refer to the module's reading list.
Assessment items, weightings and deadlines
|Coursework / exam
||Group Business Plan
Module supervisor and teaching staff
No external examiner information available for this module.
Available via Moodle
Of 30 hours, 30 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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