BE519-5-SP-CO:
Introduction to Consumer Behaviour
2024/25
Essex Business School
Colchester Campus
Spring
Undergraduate: Level 5
Current
Monday 13 January 2025
Friday 21 March 2025
15
21 March 2024
Requisites for this module
BE400 or BE501
(none)
(none)
(none)
BE535
BSC N2N5 Management and Marketing (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
MMANNN35 Marketing and Management,
MMANNN36 Marketing and Management (Including Placement Year),
MMANNN37 Marketing and Management (Including Year Abroad)
This module will introduce foundational theories and concepts in consumer behaviour, while also explaining their practical application for marketing managers in terms of understanding how consumers behave.
Through their participation in this module, students will have the opportunity to apply consumer behaviour models as analytical tools to inform strategic decision making in relation to marketing intelligence.
The aim of this module is:
- To ensure that students can understand, apply and evaluate contemporary consumer behaviour theory.
By the end of this module, students will be expected to be able to:
- Develop knowledge of a broad range of foundational theories in consumer behaviour.
- Apply knowledge of consumer behaviour theories in order to inform strategic decision-making.
- Carry out more advanced studies in the area of consumer behaviour.
Skills for Your Professional Life (Transferable Skills)
By the end of this module, students will be expected to develop the following additional skills for your professional life:
- Academic and cognitive – through your reflective engagement with the subject area and
its theoretical principles and practical implications.
- Data analysis skills – through your active and informed use of academic and commercial
databases and your use of relevant quantitative and qualitative data sources.
- Soft Skills (Teamwork/Collaboration) – through your active participation in group work and
discussions.
- Communication skill (written & Oral) – through your diligent preparation of assigned tasks
and through your active and thoughtful participation in class discussions.
- Technology (Digital and Technical Fluency) – through your use of information technology
to source information and compose assessed documents.
- Research– through your independent search, evaluation and use of reliable and valid
information sources.
- Management & Marketing – through your creative application of the consumer behaviour
theories and practical implications to your personal and professional life.
No additional information available.
This module will be delivered via:
- One 2-hour lecture integrated session each week.
bate
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
BE519 COURSEWORK TWO ESSAY |
|
60% |
| Coursework |
BE519 COURSEWORK ONE ESSAY |
|
40% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Aneela Malik, email: a.malik@essex.ac.uk.
Dr Aneela Malik & Hanqun Song
ebsugcol@essex.ac.uk
No
No
Yes
Dr Muhammad Asif Khan
Available via Moodle
Of 47 hours, 46 (97.9%) hours available to students:
1 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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