BE518-5-SP-CO:
Digital Marketing and Social Media
2017/18
Essex Business School
Colchester Campus
Spring
Undergraduate: Level 5
Current
Monday 15 January 2018
Friday 23 March 2018
15
18 March 2014
Requisites for this module
BE400
BE511
(none)
(none)
BE530
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad)
Marketing practices have dramatically changed with the rise of social media and new technological developments in devices, platforms, and applications. The rapid evolution of the digital environment presents new opportunities and challenges for marketers. Through a combination of theory, case studies, best practice examples, current news items, and assignments, students will learn how the internet is now integrated into all the marketing functions and activities of modern businesses, as well as the important changes brought by the internet in terms of the business environment and consumer behaviour upon social and cultural forms and processes.
Aims
The aim of this module is to provide students with a thorough understanding of the main theories and principles of digital marketing, and to provide practical skills and knowledge in the areas of digital marketing and social media engagement. It will also highlight the necessity and challenges of an integrated approach to digital marketing, traditional marketing and business strategy.
No information available.
No information available.
No additional information available.
No information available.
This module does not appear to have a published bibliography.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
BE518 Assignment |
|
|
| Exam |
Main exam: 120 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Mr David Macgregor, email: dm17647@essex.ac.uk.
David MacGregor
ebsugcol@essex.ac.uk
Yes
Yes
No
Dr Emma Surman
The University of Keele
Lecturer
Available via Moodle
Of 67 hours, 67 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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