BE476-7-AU-CO:
Foundations of Management and Marketing

PLEASE NOTE: This module is inactive. Visit the Module Directory to view modules and variants offered during the current academic year.

The details
2023/24
Essex Business School
Colchester Campus
Autumn
Postgraduate: Level 7
Inactive
Thursday 05 October 2023
Friday 15 December 2023
10
04 October 2018

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

(none)

Module description

This module is designed to introduce students from a wide range of backgrounds to the foundations of Management and Marketing. It also functions as an induction to Essex Business School, with structured introductions to the library resources in the University and the range of learning methods used at post-graduate level, including lectures, classes, independent reading, group research projects, presentations, and written assignments.
This module will be partly based on group study and presentation work in groups. You will also be asked to prepare a short individual presentation as well as an individual reflection piece.

Module aims

The module aims are:
* To provide an introduction to management and marketing as a foundations for your studies on the Masters programme.
* To explain the differences between prescriptive management theory and social science approaches to studying management and organization.
* To provide an analytical framework to assist students in locating theories and examples encountered later in their studies.

Module learning outcomes

On successful completion of the module, students will be able to:
* To understand the foundations of management and organization.
* To understand the foundations of marketing.
* To be able to search for, and synthesise, resources appropriate to the study of management and organization from a range of sources, including the University Library.
* To be able to use a range of suitable resources to research organisational phenomena, and to synthesise material from a range of sources
* To be able to write a short report on a contemporary management phenomenon.

Skills for Your Professional Life (Transferable Skills)
By the end of the module, you will have developed your skills in the following areas:
* Working in a group
* Creative problem-solving
* Presenting confidently
* Critical thinking
* Personal development

Module information

No additional information available.

Learning and teaching methods

20 contact hours (10 x 2-hour workshops)

Bibliography

This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%

Reassessment

Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Louise Nash, email: louisen@essex.ac.uk.
Dr Louise Nash, Mr Stephen Sharpe
ebspgtcol@essex.ac.uk

 

Availability
No
No
No

External examiner

No external examiner information available for this module.
Resources
Available via Moodle
Of 26 hours, 16 (61.5%) hours available to students:
0 hours not recorded due to service coverage or fault;
10 hours not recorded due to opt-out by lecturer(s).

 

Further information
Essex Business School

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