Foundations of Management and Marketing
PLEASE NOTE: This module is inactive. Visit the Module Directory to view modules and variants offered during the current academic year.
Essex Business School
Postgraduate: Level 7
Thursday 03 October 2019
Saturday 14 December 2019
04 October 2018
Requisites for this module
This module is designed to introduce students from a wide range of backgrounds to the foundations of Management and Marketing. It also functions as an induction to Essex Business School, with structured introductions to the library resources in the University and the range of learning methods used at post-graduate level, including lectures, classes, independent reading, group research projects, presentations, and written assignments.
This module will be partly based on group study and presentation work in groups. You will also be asked to prepare a short individual presentation as well as an individual reflection piece.
The module aims are:
* To provide an introduction to management and marketing as a foundations for your studies on the Masters programme.
* To explain the differences between prescriptive management theory and social science approaches to studying management and organization.
* To provide an analytical framework to assist students in locating theories and examples encountered later in their studies.
On successful completion of the module, students will be able to:
* To understand the foundations of management and organization.
* To understand the foundations of marketing.
* To be able to search for, and synthesise, resources appropriate to the study of management and organization from a range of sources, including the University Library.
* To be able to use a range of suitable resources to research organisational phenomena, and to synthesise material from a range of sources
* To be able to write a short report on a contemporary management phenomenon.
Skills for Your Professional Life (Transferable Skills)
By the end of the module, you will have developed your skills in the following areas:
* Working in a group
* Creative problem-solving
* Presenting confidently
* Critical thinking
* Personal development
No additional information available.
20 contact hours (10 x 2-hour workshops)
This module does not appear to have a published bibliography.
Module supervisor and teaching staff
Dr Louise Nash, Mr Stephen Sharpe
No external examiner information available for this module.
Available via Moodle
Of 26 hours, 16 (61.5%) hours available to students:
0 hours not recorded due to service coverage or fault;
10 hours not recorded due to opt-out by lecturer(s).
Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can
be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements,
industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist
of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules.
The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.