Foundations of Management and Marketing

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The details
Essex Business School
Colchester Campus
Postgraduate: Level 7
Thursday 03 October 2019
Saturday 14 December 2019
04 October 2018


Requisites for this module



Key module for


Module description

This module is designed to introduce students from a wide range of backgrounds to the foundations of Management and Marketing. It also functions as an induction to Essex Business School, with structured introductions to the library resources in the University and the range of learning methods used at post-graduate level, including lectures, classes, independent reading, group research projects, presentations, and written assignments.
This module will be partly based on group study and presentation work in groups. You will also be asked to prepare a short individual presentation as well as an individual reflection piece.

Module aims

The module aims are:
* To provide an introduction to management and marketing as a foundations for your studies on the Masters programme.
* To explain the differences between prescriptive management theory and social science approaches to studying management and organization.
* To provide an analytical framework to assist students in locating theories and examples encountered later in their studies.

Module learning outcomes

On successful completion of the module, students will be able to:
* To understand the foundations of management and organization.
* To understand the foundations of marketing.
* To be able to search for, and synthesise, resources appropriate to the study of management and organization from a range of sources, including the University Library.
* To be able to use a range of suitable resources to research organisational phenomena, and to synthesise material from a range of sources
* To be able to write a short report on a contemporary management phenomenon.

Skills for Your Professional Life (Transferable Skills)
By the end of the module, you will have developed your skills in the following areas:
* Working in a group
* Creative problem-solving
* Presenting confidently
* Critical thinking
* Personal development

Module information

No additional information available.

Learning and teaching methods

20 contact hours (10 x 2-hour workshops)


This module does not appear to have a published bibliography.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Louise Nash, Mr Stephen Sharpe



External examiner

No external examiner information available for this module.
Available via Moodle
Of 26 hours, 16 (61.5%) hours available to students:
0 hours not recorded due to service coverage or fault;
10 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

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