BE441-6-FY-SO:
Business Strategy
2017/18
Essex Business School
Southend Campus
Full Year
Undergraduate: Level 6
Current
Thursday 05 October 2017
Friday 29 June 2018
30
-
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year),
BSC N832 Tourism Management,
BSC N834 Tourism Management (Including Placement Year)
This module is designed to introduce students to the concepts and nature of strategy, strategic decisions and strategy development processes in organisations. It applies a range of analytical techniques and frameworks to understanding their values in the creation of organisational knowledge, the development of businesses, strategic choice and decision making. It outlines the roles of strategic managers and other stakeholders in the governance, management and assessment of performance of their organisations. Building on these fundamental concepts, a good comprehension can be grasped on the interaction between organisations and their environments and on the formulation and implementation of business strategies in order to integrate the strategic management of an organisation with its operational functions.
This module aims to enable students to gain comprehension on the concepts and nature of strategy and its interactions with the macro environment, industries/sectors and business operations. It allows students to develop their skills on analysing opportunities and threats, managing strategic capability and resources; understanding competitive advantage, competition and collaboration, directions and methods of business development, as well as managing strategic change. Different contexts that strategic choices embedded are introduced with the aim of enhancing students’ better understanding of contingent strategies in a broad scope.
No information available.
No information available.
No additional information available.
The following learning and teaching methods will inform the pedagogic structure of the course:
- Lectures from academic staff
- Class exercises
- Discussion of case studies and journal articles
- Individual work and group work
- Sign-posting to additional sources of information required
Lectures
Lectures will explore key concepts, theories and their application with a range of live examples and cases from business practice. Discussion of case studies will be used to develop critical analytical and problem solving skills.
The lectures will follow a weekly format of 2 hours (including seminar activities such as discussion questions) per week for 10 weeks in two terms.
Seminars
Seminars will be woven into lectures and aim to apply theories and adopt a practitioner's perspective. The objective is to engage students into a discussion where a critical appreciation of theories will be achieved through real-life examples.
- dawsonera. (2015) Strategic management, Harlow: Pearson Education.
- Lynch, Richard L. (2015.Boston : Pearson, 2015) Strategic management, Boston :: Pearson.
- Johnson, Gerry,.Exploring strategy : text and cases.
- dawsonera. (2017) Exploring strategy: text and cases, Harlow: Pearson Education Limited.
- dawsonera. (2017) Strategic management: concepts and cases ; a competitive advantage approach, Boston: Pearson.
- David, Forest R.Strategic management : concepts and cases : a competitive advantage approach.
The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay (3000-4000 words) |
|
60% |
| Practical |
Simulation Game (weeks 16 - 24) |
|
40% |
| Exam |
Main exam: 180 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Misagh Tasavori, email: tasavori@essex.ac.uk.
Dr Misagh Tasavori
tasvori@essex.ac.uk
No
No
No
Dr Martina McGuinness
The University of Sheffield
Senior Lecturer
Available via Moodle
Of 55 hours, 49 (89.1%) hours available to students:
6 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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