Business Strategy

The details
Essex Business School
Colchester Campus
Undergraduate: Level 5
Monday 13 January 2020
Friday 20 March 2020
09 October 2019


Requisites for this module
BE400 or IA711



Key module for

BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N340 Financial Management,
BSC N343 Financial Management (Including Placement Year),
BSC NH40 Financial Management (Including Year Abroad),
BA T7N2 Latin American Studies with Business Management,
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
LLB MN00 Law with Business,
LLB MN01 Law with Business (Including Year Abroad),
LLB MN02 Law with Business (Including Placement Year),
BA P520 Journalism with Business Management,
BA P521 Journalism with Business Management (Including Placement Year),
BA P522 Journalism with Business Management (Including Year Abroad),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year)

Module description

This module is designed to encourage students to reflect on a variety of issues relating to business strategy, such as: the nature of business strategy; the approaches to strategy development; the implications of strategic choices; stakeholder interests and the wider context of strategy. In particular, the module encourages students to evaluate many of the aspects of strategy and strategic thinking that are not usually reflected upon. This module provides students with an insight into the nature of business strategy and its implications, which go beyond what might be expected in the standard text book. Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organisations. Overall, the module provides an introduction to strategy and a critical examination of its application in practice.

Module aims

The main aim of the module is to enable students to have an understanding of the nature of business strategy and to evaluate its meaning and implications in practice, i.e.
1. To provide an overview of the different approaches to strategy, introduce you to the different tools used in business strategy analysis, and to discuss issues related to the management of business strategy.
2. To enable you to connect business strategy and strategic management issues to business situations.
3. To train you in strategic thinking as well as in analysing and making sense of the complexities of the business world around you.
4. To enable you critically to analyse and work with different aspects of business strategy and strategic management, especially in view of your own future managerial practice relating to strategy, either in terms of your own strategic decision-making or in terms of dealing with strategic decisions made in the upper echelons of organisations.

Module learning outcomes

On successful completion of the module, students will be able to:
1. Recognise and understand what ‘strategy’ is.
2. Understand the different tools that strategists use to create a strategy.
3. Understand the issues that strategists might face when using these tools.
4. Link a specific case to general theoretical issues and approaches.
5. Make sense of a business situation, analyse it using relevant models and develop a strategy.

Module information

No additional information available.

Learning and teaching methods

The module consists of ten weekly lectures and four fortnightly seminars. The lectures introduce you to key strategic management concepts and theories. The seminars are aimed at demonstrating the application of the concepts to contemporary business practice. Lecture slides will be posted on Moodle. During the lectures, seminar tasks will be set. These can be based on case-study exercises and/or relevant readings. The seminar material will be broadly related to material covered in the lectures, but it will usually also introduce you to something new.


This module does not appear to have a published bibliography.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework ASSIGNMENT 06/03/2020
Exam 120 minutes during Summer (Main Period) (Main)

Overall assessment

Coursework Exam
30% 70%


Coursework Exam
30% 70%
Module supervisor and teaching staff
Martyna Sliwa



External examiner

Dr Natalia Slutskaya
University of Sussex
Senior Lecturer
Available via Moodle
Of 119 hours, 119 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

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