Business Strategy

The details
Essex Business School
Colchester Campus
Undergraduate: Level 5
Monday 13 January 2020
Friday 20 March 2020
08 May 2019


Requisites for this module
BE400 or IA711



Key module for

BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N201JS Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N340 Financial Management,
BSC N340JS Financial Management,
BSC N340NS Financial Management,
BSC N343 Financial Management (Including Placement Year),
BSC NH40 Financial Management (Including Year Abroad),
BA T7N2 Latin American Studies with Business Management,
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN25JS Management and Marketing,
BSC NN25NS Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
LLB MN00 Law with Business,
LLB MN01 Law with Business (Including Year Abroad),
LLB MN02 Law with Business (Including Placement Year),
BA P520 Journalism with Business Management,
BA P521 Journalism with Business Management (Including Placement Year),
BA P522 Journalism with Business Management (Including Year Abroad),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year)

Module description

Over the last few decades, the business world has become increasingly global, complex, and fast changing. While some organisations are consistently successful over a long period of time, many fail and are forgotten forever. Since capital, labour and management are increasingly mobile, in theory it should become easier to imitate the strategies of winning companies and dissipate their profits. In practice, however, only a few firms become long-term leaders. Why?

While there appears to be clear link between successful industry performance and superior strategy there is little agreement on what a strategy really is or how a successful strategy can be developed in a business or an organization.
This module introduces students to the concepts and tools of business strategy making. It encourages a critical appreciation of how firms make sense of their business environment and how they position themselves in their market. It also critically examines the process for making strategic choices and how firms turn strategy into action.

Module aims

The aims of the module are: 1. To provide an overview of the different approaches to strategy, introduce you to the different tools used in business strategy analysis, and to discuss issues related to the management of business strategy. 2. To enable you to connect business strategy and strategic management issues to business situations 3. To train you in strategic thinking as well as in analysing and making sense of the complexities of the business world around you. 4. To enable you critically to analyse and work with different aspects of business strategy and strategic management, especially in view of your own future managerial practice relating to strategy, either in terms of your own strategic decision-making or in terms of dealing with strategic decisions made in the upper echelons of organizations.

Module learning outcomes

The outcomes of the module are: 1. Recognise and understand what strategy is 2. Understand the different tools that strategists use to create a strategy 3. Understand the issues that strategist might face when using these tools 4. Link a specific case to general theoretical issues and approaches. 5. Make sense of a business situation, analyse it using relevant models and develop a strategy.

Module information

No additional information available.

Learning and teaching methods

Ten weekly lectures and five fortnightly seminars. The lectures introduce you to key strategic management concepts and theories. The seminars are aimed at demonstrating the application of the concepts to contemporary business practice. Lecture slides will be posted on Moodle. During the lectures, seminar tasks will be set. These can be based on case-study exercises and/or relevant readings. The seminar material will be broadly related to material covered in the lectures, but it will usually also introduce you to something new.


This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
Coursework / exam Description Deadline Weighting
Exam 120 minutes during Summer (Main Period) (Main)
Overall assessment
Module supervisor and teaching staff
Martyna Sliwa



External examiner

No external examiner information available for this module.
Available via Moodle
Of 62 hours, 32 (51.6%) hours available to students:
0 hours not recorded due to service coverage or fault;
30 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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