BE425-5-AU-CO:
Research Methods in Management and Marketing
2016/17
Essex Business School
Colchester Campus
Autumn
Undergraduate: Level 5
Current
15
-
Requisites for this module
BE400
(none)
(none)
(none)
(none)
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA N19R Business Management and Language Studies
This module is designed to develop your knowledge and understanding of business research and to develop your skills in studying organizational phenomena using appropriate research methods. A key part of your learning process on this module will involve undertaking a critical review of relevant academic literature and appropriate data sources to identify and develop research questions, and to evaluate insights from published research. You will be given full guidance on how to do this, including advice on how to meet the assessment criteria, in each of the lectures and classes.
Students completing this module should be able to demonstrate a good understanding of the main quantitative and qualitative methods used in management and marketing research, and an appreciation of the practical application of these methods in a variety of research settings.
Throughout the module, you will be encouraged to develop skills in the presentation, discussion and dissemination of research material, and to gain an applied and reflexive understanding of the processes and skills involved in planning, organising and managing research projects. You will also explore the dynamics of ethical issues within research design, data management and dissemination.
MODULE AIMS
In order to fully prepare you for third year modules, and to successfully undertake a Capstone project, this module aims to equip everyone completing it with an appropriate understanding of the following:
1. The skills required to undertake a thorough review of relevant published research, and to synthesize material from a range of sources. This includes the ability to identify and review: relevant bodies of literature; journal articles and other academic sources; textual and visual material, primary and secondary data sources.
2. The theoretical, methodological, ethical and practical issues underpinning research design and practice. This includes: the identification of research 'problems'; the formulation of research questions; the selection of cases; process of negotiating access; maintaining confidentiality, and the presentation and dissemination of findings.
3. The collection, analysis and dissemination of research data using a range of qualitative and quantitative research methods.
INTENDED LEARNING OUTCOMES
Students successfully completing this module should be able to:
1. Draw on relevant academic literature and appropriate data sources to identify and develop research questions, and to evaluate insights from published research.
2. Explain and evaluate the main social scientific research methodologies and methods.
3. Demonstrate an informed understanding of the principles and techniques involved in research design, and in the collation and analysis of research data.
4. Devise an appropriate methodology, informed by relevant social scientific research and methodological literature, designed to address specific research questions, taking account of relevant practical, methodological and ethical issues.
No information available.
No information available.
No additional information available.
This module will be taught through a one-hour lecture and a one-hour class each week during the Autumn term.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
ESSAY ONE |
|
|
| Exam |
Main exam: 120 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Melissa Tyler, Maged Ali, Sandra Moog
mjtyler@essex.ac.uk
No
No
No
No external examiner information available for this module.
Available via Moodle
Of 94 hours, 94 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can
be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements,
industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist
of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules.
The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.