BE400-4-PS-CO:
Introduction to Management and Marketing
2020/21
Essex Business School
Colchester Campus
Spring & Summer
Undergraduate: Level 4
Current
Monday 18 January 2021
Friday 02 July 2021
30
10 November 2020
Requisites for this module
(none)
(none)
(none)
(none)
BE410, BE411, BE413, BE420, BE422, BE425, BE426, BE431, BE440, BE511, BE518, BE530, BE910, BE938, BE939, BE940
Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management and marketing theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
1. To provide a grounding in a wide range of management and marketing theories;
2. To introduce both the history and the contemporary context of management and marketing practice;
3. To emphasise that management and marketing are multi-faceted and complex activities;
4. To prepare students for future study on management as well as marketing modules.
On successful completion of the module, students will be able to:
1. Be able to identify and explain key management and marketing concepts and theories;
2. Be equipped to interrogate and discuss a range of management and marketing activities;
3. See management and marketing activities as both varied and complicated and have the ability to challenge received wisdom about management and marketing theory and practice;
4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.
Skills for Your Professional Life (Transferable Skills)
After completing this module students should have:
1. Enhanced their written communication skills through producing discursive coursework assignments.
2. Enhanced their individual research skills through researching a coursework assignment.
3. Developed their critical thinking skills by reading and commenting on management and marketing articles with guidance.
4. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Library search engines.
5. Begun to develop commercial awareness through recognising the relevance and importance of management and business theory in analysing current and recent news stories/ case studies and examples.
Teaching and Learning on BE400, Introduction to Management and Marketing consists of lectures, classes, guided reading and personal study. These will be delivered through a system of 'Dual Delivery' combining of traditional methods and online learning platforms.
- Clegg, Stewart; Kornberger, Martin; Pitsis, Tyrone; Mount, Matthew. (2019) Managing and organizations: an introduction to theory and practice, Los Angeles: SAGE.
- Kotler, Philip; Armstrong, Gary. (2020-05-20) Principles of Marketing, Global Edition, Harlow: Pearson Education Limited.
- Robbins, Stephen P.; Coulter, Mary A. (2021) Management, London: Pearson.
The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
MCQ TEST |
|
30% |
| Coursework |
ASSIGNMENT |
|
70% |
| Exam |
Main exam: 180 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
No
No
No
No external examiner information available for this module.
Available via Moodle
Of 1468 hours, 0 (0%) hours available to students:
1468 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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