BE400-4-FY-CO:
Introduction to Management and Marketing

The details
2021/22
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 07 October 2021
Friday 01 July 2022
30
23 November 2021

 

Requisites for this module
(none)
(none)
(none)
(none)

 

BE410, BE411, BE413, BE420, BE422, BE425, BE426, BE431, BE440, BE511, BE518, BE530, BE910, BE938, BE939, BE940

Key module for

BSC N400 Accounting,
BSC N401 Accounting (Including Foundation Year),
BSC N402 Accounting (Including Year Abroad),
BSC N404 Accounting (Including Placement Year),
BSC N420 Accounting and Finance,
BSC N422 Accounting and Finance (Including Placement Year),
BSC NN43 Accounting and Finance (Including Foundation Year),
BSC NNK3 Accounting and Finance (Including Year Abroad),
MACCN440 Accounting and Finance,
MACCN441 Accounting and Finance (Including Placement Year),
MACCN442 Accounting and Finance (Including Year Abroad),
BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N4L1 Accounting with Economics (Including Foundation Year),
BSC NKL1 Accounting with Economics (Including Year Abroad),
BSC NL41 Accounting with Economics,
BSC NL44 Accounting with Economics (Including Placement Year),
BSC N390 Banking and Finance,
BSC N391 Banking and Finance (Including Foundation Year),
BSC N392 Banking and Finance (Including Placement Year),
BSC NH90 Banking and Finance (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N300 Finance,
BSC N301 Finance (Including Foundation Year),
BSC N302 Finance (Including Year Abroad),
BSC N304 Finance (Including Placement Year),
BA T7N2 Latin American Studies with Business Management,
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC N2N5 Management and Marketing (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA 9L11 Management Economics (Including Placement Year),
BA L108 Management Economics,
BA L190 Management Economics (Including Foundation Year),
BA L192 Management Economics (Including Year Abroad),
BSC 5M00 Management Economics (Including Placement Year),
BSC L109 Management Economics,
BSC L191 Management Economics (Including Foundation Year),
BSC L193 Management Economics (Including Year Abroad),
MECNL133 Management Economics,
MECNL134 Management Economics (Including Placement Year),
MECNL135 Management Economics (Including Year Abroad),
LLB MN00 Law with Business,
LLB MN01 Law with Business (Including Year Abroad),
LLB MN02 Law with Business (Including Placement Year),
LLB MN03 Law with Business (Including Foundation Year),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year),
BA LX10 Business Economics (Including Foundation Year),
BA VV20 Philosophy with Business Management,
BA VV21 Philosophy with Business Management (Including Foundation Year),
BA VV22 Philosophy with Business Management (Including Placement Year),
BA VV23 Philosophy with Business Management (Including Year Abroad),
BA L933 Global Studies with Business Management,
BA L934 Global Studies with Business Management (Including Foundation Year),
BA L935 Global Studies with Business Management (Including Placement Year),
BA L936 Global Studies with Business Management (Including Year Abroad),
MMANNN35 Marketing and Management,
MMANNN36 Marketing and Management (Including Placement Year),
MMANNN37 Marketing and Management (Including Year Abroad),
BA L215 Politics with Business,
BA L216 Politics with Business (Including Placement Year),
BA L217 Politics with Business (including Year Abroad),
BSC LL25 Politics with Business,
BSC LL26 Politics with Business (Including Placement Year),
BSC LL27 Politics with Business (including Year Abroad)

Module description

Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management and marketing theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

Module aims

1. To provide a grounding in a wide range of management and marketing theories;
2. To introduce both the history and the contemporary context of management and marketing practice;

3. To emphasise that management and marketing are multi-faceted and complex activities;
4. To prepare students for future study on management as well as marketing modules.

Module learning outcomes

On successfully completing this module students should:

1. Be able to identify and explain key management and marketing concepts and theories;

2. Be equipped to interrogate and discuss a range of management and marketing activities;

3. See management and marketing activities as both varied and complicated and have the ability to challenge received wisdom about management and marketing theory and practice;

4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.

After completing this module students should have:

1. Enhanced their written communication skills through producing discursive coursework assignments

2. Improved their oral communication skills by taking part in a group presentation

3. Enhanced their individual research skills through researching two coursework assignments and a group project

4. Developed their critical thinking skills by reading and commenting on management and marketing articles with guidance

5. Improved their collaborative and team working skills by taking part in a short group project

6. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Library search engines.

7. Developed an awareness of their personal brand through reflecting on their participation in a group project

8. Begun to develop commercial awareness through recognising the relevance and importance of management and business theory in analysing current and recent news stories/ case studies and examples.

Module information

Module Information

The module is divided into four main areas:

Part One - Managing People in Organisations: in the introductory part of the module we will explore aspects of the individual and organisations. We take a close-up focus on individuals and the management of individuals engaging with issues such as teams, groups, leading, coaching, mentoring and cultures at work.

Part Two - Managing Organisational Practices: in the second part of the module we open up our perspective to consider the context in which individuals work. As such this part of the module will look at the practices involved in organising work, exploring broader themes including power and politics, knowledge and learning, corporate social responsibility and ethics.

Part Three – Introducing Marketing: the third element of the module will provide an introduction to the discipline of marketing, exploring some of the major concepts and techniques of marketing. As well as examining practical aspects of marketing we introduce a critical understanding, beginning to consider the role of issues such as ethics and social responsibility in marketing.

Part Four – Managing Organisational Structures and Processes: the lectures on Organisational Structures and Processes will provide an historical understanding of the development of management processes. It will tackle concepts such as the 'one best way to manage', some persistent and often problematic features of our organisations and introducing contemporary issues such as including globalisation and new organisational forms.

Indicative Lecture Programme Autumn Term

Lecture Week Content Lecturer
1 2 Module Introduction. JF
2 3 Managing individuals. TH
3 4 Managing teams and groups. TH
4 5 Managing motivation. TH
5 6 Managing culture. TH
6 7 Human Resource Management. TH
7 8 Decision-making. TH
8 9 Managing communications. TH
9 10 Managing innovation and change. TH
10 11 Revision Lecture/Autumn term MCQ exam. TH

Indicative Lecture Programme Spring Term

Lecture Week Content Lecturer
10 16 Marketing principles and society. MY
11 17 Understanding customer behaviour. MY
12 18 Marketing research and customer insight. MY
13 19 Marketing environment and strategy. MY
14 20 Social responsibility. NB
15 21 Managing bureaucracy. SC
16 22 Leadership. SC
17 23 Organisational design. SC
18 24 Managing globalisation. NB
19 25 Revision Lecture/Coursework assessment week. JF

Learning and teaching methods

The module will be taught through two hour weekly lecture sessions. The lecture sessions will combine traditional lectures, which provide basic coverage of the relevant ideas, theories and concepts, and activities, which may involve the individual completion of exercises, watching audio-visual material or group work where appropriate. These activities are intended to illuminate understanding of the issues covered in the lecture. Starting in week 3, the lecture sessions will be complemented by a series of fortnightly classes. These classes will take place in a seminar room. The classes are an essential part of the module and form the basis of: 1. a group project and presentation in the Autumn term, which gives added insight to the concepts and theories of groups and teams. 2. detailed advice to help you in your coursework in the Autumn and Spring terms.

Bibliography

This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   AUTUMN TERM MC TEST     15% 
Coursework   SUMMER TERM MC TEST    15% 
Coursework   SPRING TERM ESSAY     70% 
Exam  Reassessment Main exam: 180 minutes during January 

Additional coursework information

Coursework / Exam 2x Multiple Choice Exams (Each worth 15%) = 30% of final mark. One MCQ exam will take place at the end of the autumn term and one in the summer term. 1x Coursework Assessment = 70% of final mark. The coursework will be issued at the start of the spring term and must be submitted at the end.

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%

Reassessment

Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr James Fowler, email: james.fowler@essex.ac.uk.
Min Yan, Nicholas Beuret, Simon Carmel, Sandra Moog, Sophie Hales, Tony Holt
Email: ebsugcol@essex.ac.uk

 

Availability
Yes
Yes
No

External examiner

No external examiner information available for this module.
Resources
Available via Moodle
Of 28 hours, 26 (92.9%) hours available to students:
2 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.

 

Further information
Essex Business School

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