BE400-4-FY-CO:
Introduction to Management and Marketing

The details
2020/21
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 08 October 2020
Friday 02 July 2021
30
30 October 2020

 

Requisites for this module
(none)
(none)
(none)
(none)

 

BE410, BE411, BE413, BE420, BE422, BE425, BE426, BE431, BE440, BE511, BE518, BE530, BE910, BE938, BE939, BE940

Key module for

BSC N400 Accounting,
BSC N401 Accounting (Including Foundation Year),
BSC N402 Accounting (Including Year Abroad),
BSC N404 Accounting (Including Placement Year),
BSC N420 Accounting and Finance,
BSC N422 Accounting and Finance (Including Placement Year),
BSC NN43 Accounting and Finance (Including Foundation Year),
BSC NNK3 Accounting and Finance (Including Year Abroad),
MACCN440 Accounting and Finance,
MACCN441 Accounting and Finance (Including Placement Year),
MACCN442 Accounting and Finance (Including Year Abroad),
BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N4L1 Accounting with Economics (Including Foundation Year),
BSC NKL1 Accounting with Economics (Including Year Abroad),
BSC NL41 Accounting with Economics,
BSC NL44 Accounting with Economics (Including Placement Year),
BSC N390 Banking and Finance,
BSC N391 Banking and Finance (Including Foundation Year),
BSC N392 Banking and Finance (Including Placement Year),
BSC NH90 Banking and Finance (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N300 Finance,
BSC N301 Finance (Including Foundation Year),
BSC N302 Finance (Including Year Abroad),
BSC N304 Finance (Including Placement Year),
BA T7N2 Latin American Studies with Business Management,
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC N2N5 Management and Marketing (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA 9L11 Management Economics (Including Placement Year),
BA L108 Management Economics,
BA L190 Management Economics (Including Foundation Year),
BA L192 Management Economics (Including Year Abroad),
BSC 5M00 Management Economics (Including Placement Year),
BSC L109 Management Economics,
BSC L191 Management Economics (Including Foundation Year),
BSC L193 Management Economics (Including Year Abroad),
MECNL133 Management Economics,
MECNL134 Management Economics (Including Placement Year),
MECNL135 Management Economics (Including Year Abroad),
LLB MN00 Law with Business,
LLB MN01 Law with Business (Including Year Abroad),
LLB MN02 Law with Business (Including Placement Year),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year),
BA LX10 Business Economics (Including Foundation Year),
BA VV20 Philosophy with Business Management,
BA VV21 Philosophy with Business Management (Including Foundation Year),
BA VV22 Philosophy with Business Management (Including Placement Year),
BA VV23 Philosophy with Business Management (Including Year Abroad),
BA L933 Global Studies with Business Management,
BA L934 Global Studies with Business Management (Including Foundation Year),
BA L935 Global Studies with Business Management (Including Placement Year),
BA L936 Global Studies with Business Management (Including Year Abroad),
MMANNN35 Marketing and Management,
MMANNN36 Marketing and Management (Including Placement Year),
MMANNN37 Marketing and Management (Including Year Abroad)

Module description

Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management and marketing theory and practice, as well as to prepare you for related modules in subsequent years of your degree course. Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and dis-junctures between management theory and management practice. Our teaching also emphasises the ethics of managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

Module aims

1. To provide a grounding in a wide range of management and marketing theories;
2. To introduce both the history and the contemporary context of management and marketing practice;

3. To emphasise that management and marketing are multi-faceted and complex activities;
4. To prepare students for future study on management as well as marketing modules.

Module learning outcomes

On successful completion of the module, students will be able to:
1. Be able to identify and explain key management and marketing concepts and theories;

2. Be equipped to interrogate and discuss a range of management and marketing activities;

3. See management and marketing activities as both varied and complicated and have the ability to challenge received wisdom about management and marketing theory and practice;

4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.

Module information

Skills for Your Professional Life (Transferable Skills)

After completing this module students should have:
1. Enhanced their written communication skills through producing discursive coursework assignments.

2. Enhanced their individual research skills through researching a coursework assignment.

3. Developed their critical thinking skills by reading and commenting on management and marketing articles with guidance.

4. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Library search engines.

5. Begun to develop commercial awareness through recognising the relevance and importance of management and business theory in analysing current and recent news stories/ case studies and examples.

Learning and teaching methods

Teaching and Learning on BE400, Introduction to Management and Marketing consists of lectures, classes, guided reading and personal study. These will be delivered through a system of 'Dual Delivery' combining of traditional methods and online learning platforms. Lectures Introduction to Management and Marketing will be taught across the Autumn and Spring terms through weekly lecture sessions (weeks 2-10 and weeks 16-24). The lecture sessions will combine - traditional lectures - which provide basic coverage of the relevant ideas, theories and concepts - and activities - which may involve the individual completion of exercises, watching audio-visual material and engaging with MOODLE and the MyManagementLab online learning platform where appropriate. These activities are intended to illuminate understanding of the issues covered in the lecture. Study Skills Lectures Starting in week 3, the content lecture sessions will be complemented by a series of fortnightly study skills lectures. These will run in weeks 3,5,7,9 and weeks 17,19,21,23. Guided reading Lecturers will provide readings from the management and marketing literature which discuss concepts and theories in greater depth and apply these to business contexts. The lecturers will also provide questions to help you approach these materials. The concepts and theories which are introduced in lectures and discussed in the guided reading will be examined in the Summer term examination. MOODLE and MyManagementLab MOODLE is the Universities online learning platform for all modules at the Business School. Lectures, notices, links to wider support and supplementary reading can be found there. Additionally, BE400 uses the MyManagementLab platform which sits within MOODLE to offer remote access to the core textbook and enhanced online interactivity via custom built exercises, tasks and assessments.

Bibliography

  • Clegg, Stewart; Kornberger, Martin; Pitsis, Tyrone; Mount, Matthew. (2019) Managing and organizations: an introduction to theory and practice, Los Angeles: SAGE.
  • Kotler, Philip; Armstrong, Gary. (2020-05-20) Principles of Marketing, Global Edition, Harlow: Pearson Education Limited.
  • Robbins, Stephen P.; Coulter, Mary A. (2021) Management, London: Pearson.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   SUMMER TERM MC TEST    15% 
Coursework   AUTUMN TERM MC TEST     15% 
Coursework   SPRING TERM ESSAY     70% 
Exam  Main exam: 180 minutes during Summer (Main Period) 
Exam  Reassessment Main exam: 180 minutes during January 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%

Reassessment

Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr James Fowler, email: james.fowler@essex.ac.uk.
Dr James Fowler, Dr Ana Diniz, Dr Atika Kemal, Dr Muhammad Akram, Dr Nicholas Beuret, Sandra Moog and Dr Sophie Hales.
m.akram@essex.ac.uk james.fowler@essex.ac.uk

 

Availability
Yes
Yes
No

External examiner

No external examiner information available for this module.
Resources
Available via Moodle
Of 1010 hours, 0 (0%) hours available to students:
1010 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).

 

Further information
Essex Business School

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