BE400-4-FY-CO:
Introduction to Management and Marketing
2015/16
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
30
04 October 2002
Requisites for this module
(none)
(none)
(none)
(none)
BE410, BE411, BE413, BE418, BE420, BE422, BE431, BE440, BE511, BE518, BE530
BSC N400 Accounting,
BSC N401 Accounting (Including Foundation Year),
BSC N402 Accounting (Including Year Abroad),
BSC N404 Accounting (Including Placement Year),
BSC N420 Accounting and Finance,
BSC N422 Accounting and Finance (Including Placement Year),
BSC NN43 Accounting and Finance (Including Foundation Year),
BSC NNK3 Accounting and Finance (Including Year Abroad),
BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N4L1 Accounting with Economics (Including Foundation Year),
BSC NKL1 Accounting with Economics (Including Year Abroad),
BSC NL41 Accounting with Economics,
BSC NL44 Accounting with Economics (Including Placement Year),
BSC N390 Banking and Finance,
BSC N392 Banking and Finance (Including Placement Year),
BSC NH90 Banking and Finance (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N300 Finance,
BSC N301 Finance (Including Foundation Year),
BSC N302 Finance (Including Year Abroad),
BSC N304 Finance (Including Placement Year),
BA T7N2 Latin American Studies with Business Management,
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA 9L11 Management Economics (Including Placement Year),
BA L108 Management Economics,
BA L190 Management Economics (Including Foundation Year),
BA L192 Management Economics (Including Year Abroad),
BSC 5M00 Management Economics (Including Placement Year),
BSC L109 Management Economics,
BSC L191 Management Economics (Including Foundation Year),
BSC L193 Management Economics (Including Year Abroad)
Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice,as well as to prepare you for management modules in subsequent years of your degree course.Because theoretical explanations -i.e academic interpretations of what managers do and even of what they say they do -and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and disjunctures between management theory and management practice.Our teaching also emphasises the ethics of managing,how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.
The module is divided into four main areas
Part One - Managing People in Organisations: in the introductory part of the
module we will explore aspects of the individual and organisations. We take a
close-up focus on individuals and the management of individuals engaging with
issues such as teams, groups, leading, coaching, mentoring and cultures at work.
Part Two - Managing Organisational Practices: in the second part of the module
we open up our perspective to consider the context in which individuals work. As
such this part of the module will look at the practices involved in organising work,
exploring broader themes including power and politics, knowledge and learning,
corporate social responsibility and ethics.
Part Three - Introducing Marketing: the third element of the module will provide an introduction to the discipline of marketing, exploring some of the major concepts and techniques of marketing. As well as examining practical aspects of marketing we introduce a critical understanding, beginning to consider the role of issues such as ethics and social responsibility in marketing.
Part Four - Managing Organisational Structures and Processes: the lectures
on Organisational Structures and Processes will provide an historical
understanding of the development of management processes. It will tackle
concepts such as the 'one best way to manage', some persistent and often
problematic features of our organisations and introducing contemporary issues
such as including globalisation and new organisational forms.
Module Learning Outcomes
After completing this module students should:
1. Be able to identify and explain key management and marketing concepts and
theories;
2. Be equipped to interrogate and discuss a range of management and marketing
activities;
3. See management and marketing activities as both varied and complicated and
have the ability to challenge received wisdom about management and marketing
theory and practice;
4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.
No information available.
No information available.
No additional information available.
Teaching and Learning on BE400, Introduction to Management and Marketing consists of lectures, classes and personal study.
Lectures
Introduction to Management and Marketing will be taught across the Autumn and Spring terms through two hour weekly lecture sessions. The lecture sessions will combine - traditional lectures - which provide basic coverage of the relevant ideas, theories and concepts - and activities - which may involve the individual completion of exercises, watching audio-visual material or group work where appropriate. These activities are intended to supplement and illuminate understanding of the issues covered in the lecture.
Classes
Starting in week 3, the lecture sessions will be complemented by a series of weekly classes. These classes will take place in a seminar room. The classes are an essential and compulsory part of the module. The main purpose of the classes is an opportunity to discuss the substance of the lectures in greater depth. This will typically involve review of the lecture and textbook, discussion of academic articles and group work - all designed to develop your knowledge of the subject and enhance employability and study skills. In particular, a group project and presentation in the Autumn will give added insight to the concepts and theories of groups and teams.
The concepts and theories which are introduced in lectures and discussed in classes will be examined in the Summer term examination.
Module Materials Repository
Accessible from https://moodle.essex.ac.uk/course/view.php?id=3455, the module
materials repository provides a convenient link for students to on-line material supplied by lecturers.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
AUTUMN TERM ESSAY |
|
50% |
| Coursework |
SPRING TERM ESSAY |
|
50% |
| Exam |
Main exam: 180 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Ceri Watkins, Dr Aanka Batta, Jan Wilcox, Dr Marina Michalski, Dr Diane Holt, Dr Rashne Limki, Dr Noelia-Sarah Reynolds, Dr Stefano Cirella, Dr Simon Carmel & Dr Jane Khayesi
Email: ebsugcol@essex.ac.uk
Yes
No
No
No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.
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