Introduction to Management and Marketing

The details
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 4
Thursday 03 October 2019
Friday 26 June 2020
03 July 2019


Requisites for this module


BE410, BE411, BE413, BE420, BE421, BE422, BE425, BE431, BE440, BE511, BE515, BE518, BE530, BE533, BE910, BE916, BE938, SK183

Key module for

BSC N400 Accounting,
BSC N400JS Accounting,
BSC N400NS Accounting,
BSC N401 Accounting (Including Foundation Year),
BSC N402 Accounting (Including Year Abroad),
BSC N404 Accounting (Including Placement Year),
BSC N420 Accounting and Finance,
BSC N420JS Accounting and Finance,
BSC N420NS Accounting and Finance,
BSC N422 Accounting and Finance (Including Placement Year),
BSC NN43 Accounting and Finance (Including Foundation Year),
BSC NNK3 Accounting and Finance (Including Year Abroad),
BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N4L1 Accounting with Economics (Including Foundation Year),
BSC NKL1 Accounting with Economics (Including Year Abroad),
BSC NL41 Accounting with Economics,
BSC NL44 Accounting with Economics (Including Placement Year),
BSC N390 Banking and Finance,
BSC N390JS Banking and Finance,
BSC N390NS Banking and Finance,
BSC N392 Banking and Finance (Including Placement Year),
BSC NH90 Banking and Finance (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N201JS Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N300 Finance,
BSC N301 Finance (Including Foundation Year),
BSC N301JS Finance (Including Foundation Year),
BSC N302 Finance (Including Year Abroad),
BSC N304 Finance (Including Placement Year),
BSC N340 Financial Management,
BSC N340JS Financial Management,
BSC N340NS Financial Management,
BSC N343 Financial Management (Including Placement Year),
BSC NH40 Financial Management (Including Year Abroad),
BA T7N2 Latin American Studies with Business Management,
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN25JS Management and Marketing,
BSC NN25NS Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
LLB MN00 Law with Business,
LLB MN01 Law with Business (Including Year Abroad),
LLB MN02 Law with Business (Including Placement Year),
BA P520 Journalism with Business Management,
BA P521 Journalism with Business Management (Including Placement Year),
BA P522 Journalism with Business Management (Including Year Abroad),
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year)

Module description

This is a broad-ranging module which is intended to provide a foundation in the most significant issues in management theory and practice, as well as to prepare you for management modules in subsequent years of your degree course. Because theoretical explanations - i.e academic interpretations of what managers do and even of what they say they do - and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and disjunctures between management theory and management practice. Our teaching also emphasises the ethics of managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

The module is divided into four main areas

Part One - Managing People in Organisations: in the introductory part of the module, we will explore aspects of the individual and organisations. We take a close-up focus on individuals and the management of individuals engaging with issues such as teams, groups, leading, coaching, mentoring and cultures at work.

Part Two - Managing Organisational Practices: in the second part of the module, we open up our perspective to consider the context in which individuals work. As such this part of the module will look at the practices involved in organising work, exploring broader themes including power and politics, knowledge and learning, corporate social responsibility and ethics.

Part Three - Introducing Marketing: the third element of the module will provide an introduction to the discipline of marketing, exploring some of the major concepts and techniques of marketing. As well as examining practical aspects of marketing, we introduce a critical understanding, beginning to consider the role of issues such as ethics and social responsibility in marketing.

Part Four - Managing Organisational Structures and Processes: the lectures on Organisational Structures and Processes will provide an historical understanding of the development of management processes. It will tackle concepts such as the 'one best way to manage', some persistent and often problematic features of our organisations and introducing contemporary issues such as including globalisation and new organisational forms.

Module aims

1. To provide a grounding in a wide range of management and marketing theories; 2. To introduce both the history and the contemporary context of management and marketing practice; 3. To emphasise that management and marketing are multi-faceted and complex activities; 4. To prepare students for future study on management as well as marketing modules.

Module learning outcomes

After completing this module students should: 1. Be able to identify and explain key management and marketing concepts and theories; 2. Be equipped to interrogate and discuss a range of management and marketing activities; 3. See management and marketing activities as both varied and complicated and have the ability to challenge received wisdom about management and marketing theory and practice; 4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies. Skills for your professional life (Transferable Skills): 1. Enhanced their written communication skills through producing discursive coursework assignments 2. Improved their oral communication skills by taking part in a group presentation 3. Enhanced their individual research skills through researching two coursework assignments and a group project 4. Developed their critical thinking skills by reading and commenting on management and marketing articles with guidance 5. Improved their collaborative and team working skills by taking part in a short group project 6. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Library search engines. 7. Developed an awareness of their personal brand through reflecting on their participation in a group project 8. Begun to develop commercial awareness through recognising the relevance and importance of management and business theory in analysing current and recent news stories/ case studies and examples.

Module information

No additional information available.

Learning and teaching methods

The module will be taught through two hour weekly lecture sessions. The lecture sessions will combine traditional lectures, which provide basic coverage of the relevant ideas, theories and concepts, and activities, which may involve the individual completion of exercises, watching audio-visual material or group work where appropriate. These activities are intended to illuminate understanding of the issues covered in the lecture. Classes Starting in week 3, the lecture sessions will be complemented by a series of fortnightly classes. These classes will take place in a seminar room. The classes are an essential part of the module and form the basis of: 1. a group project and presentation in the Autumn term, which gives added insight to the concepts and theories of groups and teams. 2. detailed advice to help you in your coursework in the Autumn and Spring terms.


  • Mayo, E. (2007) 'Hawthorne and the Western Electric Company', in Organization theory: selected classic readings, London: Penguin., pp.355-368
  • Pugh, Derek Salman. (2007) Organization theory: selected classic readings, London: Penguin.
  • Fayol, H. (2007) 'General principles of management', in Organization theory: selected classic readings, London: Penguin., pp.253-274
  • Baines, Paul; Fill, Chris; Page, Kelly. (c2013) Essentials of marketing, Oxford: Oxford University Press.
  • Pitsis, Tyrone. (2016) 'Human relations: Elton Mayo', in Managing & organizations: an introduction to theory and practice, Los Angeles: SAGE., pp.461-463
  • Clegg, Stewart; Kornberger, Martin; Pitsis, Tyrone. (2016) Managing & organizations: an introduction to theory and practice, Los Angeles: SAGE.
  • Pitsis, Tyrone. (2016) 'Engineering design of jobs: F.W. Taylor', in Managing & organizations: an introduction to theory and practice, Los Angeles: SAGE., pp.444-448
  • Taylor, F. W. (2007) 'Scientific management', in Organization theory: selected classic readings, London: Penguin., pp.275-295
  • Pitsis, Tyrone. (2016) 'Bureaucracy: Max Weber', in Managing & organizations: an introduction to theory and practice, Los Angeles: SAGE., pp.450-454
  • Pitsis, Tyrone. (2016) 'Engineering design of authority: Henri Fayol', in Managing & organizations: an introduction to theory and practice, Los Angeles: SAGE., pp.449-449
  • Baines, Paul; Fill, Chris; Rosengren, Sara; Antonetti, Paolo. (2017) Fundamentals of marketing, Oxford: Oxford University Press.
  • Weber, M. (2007) 'Legitimate authority and bureaucracy', in Organization theory: selected classic readings, London: Penguin., pp.3-15

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.
Assessment items, weightings and deadlines
Coursework / exam Description Deadline Weighting
Coursework AUTUMN TERM ESSAY 50%
Coursework SPRING TERM ESSAY 50%
Exam 180 minutes during Summer (Main Period) (Main)
Overall assessment
Module supervisor and teaching staff
Eric Jacobi, Nicholas Beuret, Simon Carmel, Atika Kemal, Noelia-Sarah Reynolds, James Fowler



External examiner

No external examiner information available for this module.
Available via Moodle
Of 414 hours, 375 (90.6%) hours available to students:
6 hours not recorded due to service coverage or fault;
33 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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