Essex Business School
Postgraduate: Level 7
Monday 13 January 2020
Friday 20 March 2020
04 September 2019
Requisites for this module
MSC N10012 Entrepreneurship and Innovation,
MSC N100MO Entrepreneurship and Innovation
This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm.
The module explores innovation and competitive advantage, innovation processes, and capabilities in the context of globalisation. The module will draw on material from the literature on strategic management, entrepreneurship and creativity management, international marketing, and organisational study and human resource management, to provide a basis for a critical understanding of the value of effective innovation management for initiating and sustaining competitive advantage.
The main aim of the module is to enable students to acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context. A second aim is to help students obtain a critical understanding of the contexts, processes, structure and capabilities in managing innovation in a fast changing globalised business environment.
On successful completion of this unit, students should be able to:
1. Obtain a critical understanding of the nature of, and relationships between, innovation management and competitive advantage
2. Acquire a critical understanding of the fundamentals of innovation, at the operational and strategic levels
3. Acquire management tools and techniques with which to effectively manage innovation within organisations
4. Develop practical skills in comparing and contrasting different theoretical and practical approaches to leading and managing innovative organisations
5. Develop transferable skills in written communication, use of IT, and problem solving through case discussion in seminars and assessments
6. Develop skills for your professional life by improving oral communication skills through giving seminar presentations
The module is structured to cover six broad and interrelated issues:
a) defining innovation management,
b) developing an innovation strategy, and
c) establishing effective external linkages,
d) managing the innovation process,
e) building an innovative organisation, and
f) managing innovation performance.
The following learning and teaching methods will inform the pedagogic structure of the module:
Discussion of case studies;
Discussion of journal articles;
The lectures will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.
The seminars will focus extensively on business case studies and selected journal articles. Cases are sourced primarily from the European Case Clearing House (ECCH), Harvard Business Cases, FT Reports and other international case banks to encourage students to analyse innovation in different business contexts and develop strategic approaches in response to the case requirements.
The class exercise will be combined with group work to provide students with the opportunity to develop critical and practical problem skills
- Tidd, Joseph, 1960-; Bessant, J. R. (2018) Managing innovation : integrating technological, market and organizational change, Hoboken, NJ: Wiley.
The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.
Assessment items, weightings and deadlines
|Coursework / exam
||120 minutes during Summer (Main Period) (Main)
Module supervisor and teaching staff
Dr Jun Li
No external examiner information available for this module.
Available via Moodle
Of 21 hours, 0 (0%) hours available to students:
21 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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