BE246-6-SP-SO:
Tourism Marketing
2023/24
Essex Business School
Southend Campus
Spring
Undergraduate: Level 6
Current
Monday 15 January 2024
Friday 22 March 2024
15
20 June 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BSC N832 Tourism Management,
BSC N834 Tourism Management (Including Placement Year)
This module intends to introduce students to the key theoretical concepts, issues and trends in tourism marketing. The module addresses the complexities of destination marketing and offers a framework to interpret the challenges destinations encounter in the effort to attract customers to a specific destination within the highly competitive global arena. The module is structured around several key themes in tourism and destination marketing.
The aims of this module are:
- To enable students to develop a critical understanding and appreciation of tourism marketing.
- To give students the opportunity to gain insights into the variety of destination marketing organizations working alongside the tourism industry towards developing an integrated marketing approach.
By the end of this module, students will be expected to be able to:
- Understand the notion of tourism marketing, destination marketing strategy and planning.
- Have a critical understanding of the systemic model to manage and market destinations.
- Have a critical understanding of the concepts, issues and trends pertaining to tourism marketing communications, tourism products, place strategy and pricing.
- Have a critical awareness of the social, ethical and economic aspects of tourism, including issues around sustainability in tourism.
The topics covered include not only the exploration of factors determining the competitiveness of successful tourist destinations, but also the initiative taken towards the preservation of societal and environmental sustainability.
This module will be delivered via:
- Lectures from departmental staff and guest speakers, together with a combination of;
- Seminars; discussion of case studies; discussion of journal articles; class exercises; individual and group work; signposting to additional resources.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's
reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay |
|
100% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Charan Bhattarai, email: crbhat@essex.ac.uk.
Dr Charan Bhattarai
crbhat@essex.ac.uk
Yes
No
No
Dr Nguyen Khanh Linh Duong
Dr Xiaoyue Zhang
University of Nottingham
Associate professor in tourism marketing
Available via Moodle
Of 20 hours, 20 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
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